An Innovation framework for an urban design bureau

1. BUUR’S INNOVATION JOURNEY
Frank Dethier

2. BIO FRANK DETHIER

Who am I?
43y, 3 children
 Open-minded, optimist, action oriented, driving change,
motivator, making decisions on instinct, persistent, …


Working more than 20 years in Innovation and 10
years as Innovation Manager


Successful transformation of 2 Innovation teams leading to
tangible Business results
Coaching/Guiding of start-ups and young companies
during several years
2

3. GOAL AND TAKE-AWAYS

My Goal
1.
2.

Explain you my view on Innovation and how to run
it
Give you advice what BUUR can do on Innovation
Your take-aways
1.
2.
Inspiration
Ideas/insights that you can/will built upon further
3

4. WHAT‟S INNOVATION?
Innovation = Generating Value from Creativity

Generating:

Value:

Creativity:
what needs to be done to spark and
sustain effort
assuring that concept will provide
benefit, to company and market
finding fresh ideas and
combinations of ideas
4

5. HOW TO DO IT?
INNOVATION FRAMEWORK
Strategy
Process
Resources
Organization
Culture
Holistic framework is key!
5

6. S
INNOVATION FRAMEWORK
STRATEGY
R
P
C
O
C
Timing?
Strategy sets scope
& direction
Strategic challenges?
Funding magnitude?
What do you want to achieve?
…
6

7. INNOVATION FRAMEWORK
STRATEGY

S
R
An innovation strategy is adaptive and evolves
over time, e.g.
P
C
O
C
Incorporates learning
 Align Execution & Strategy continuously in a bidirectional way


Why?

“There is nothing so useless as doing efficiently that
which should not be done at all.” – Peter Drucker
7

8. INNOVATION FRAMEWORK
STRATEGY

Does BUUR have such a strategy?
S
R
P
C
O
C
What‟s delaying you in creating it?
 It serves as a guidance for the organization!

8

9. S
INNOVATION FRAMEWORK
PROCESS
R
P
C
O
C
Driven by
Strategy
Inspiration &
Trends
Customer
needs &
market
insights
Generating &
Prioritizing
ideas
Prototype
Milestones
Market
launch
9

10. INNOVATION FRAMEWORK
PROCESS
S
R
P
C
O
C
10

11. INNOVATION FRAMEWORK
PROCESS
S
R
P
C
O
C
Tom Palmaerts
11

12. INNOVATION FRAMEWORK
ORGANIZATION
S
R
P
C
O
C
Ambidextrous
Exploration
Exploitation
12

13. S
INNOVATION FRAMEWORK
ORGANIZATION -> AMBIDEXTROUS?
R
P
C
O
C
Focus on exploration
Option 1
Structural
Focus on exploitation
Focus on exploration
(agreed % of time)
Option 2
Focus on exploitation
Focus on exploration (time N)
Time based
Option 3
Focus on exploitation (time N+1)
13

14. INNOVATION FRAMEWORK
ORGANIZATION -> OPEN INNOVATION
S
R
P
C
O
C
Does BUUR involve others in your innovation process?
14

15. S
INNOVATION FRAMEWORK
RESOURCES
R
P
C
O
C
Individuals
Project Teams
Leadership
15

16. S
INNOVATION FRAMEWORK
RESOURCES
Individuals
Project Teams
R
P
C
O
Leiderschap
Finishers
Starters
Right person,
Right job
Diversiteit
Visie, luisteren
en advies
16

17. S
INNOVATION FRAMEWORK
RESOURCES
R
P
C
O
C
Individuen
Right person,
Right job
Project Teams
Diversity in all
dimensions
Leadership
Vision, listening,
challenging and
coaching
17

18. INNOVATION FRAMEWORK
RESOURCES
S
R
P
C
O
C
Individuen
Right person,
Right job
Project Teams
Diversity
Leadership
Vision, listening,
challenging and
coaching
18

19. INNOVATION FRAMEWORK
CULTURE

S
R
P
C
O
“Organizational culture is the collective behavior C
of humans who are part of an organization and the
meanings that the people attach to their actions.
Culture includes the organization values, visions,
norms, working language, systems, symbols, beliefs
and habits.”
19

20. INNOVATION FRAMEWORK
CULTURE

S
H
Characteristics of Innovative Company culture









W
C
O
C
Encourages openness
Allows interactions
Let „different people‟ cooperate
Accepts risks of failing
Learns
Shares know-how and experience with each other
Explores new things
Embraces entrepreneurship
….
20

21. BUUR‟S INNOVATION JOURNEY


A holistic framework will give best results, but
start in small steps!
Work like a start-up
Learn/
Think
Build/
Act
Measure
21

22. 22

23. 
Shaping future presentations Diepenbeek