1. SLIDESETOIHUB.PPTX
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Service Offering
Designing / Enhancing a corporate
Open Innovation “Hub”
or an
Open Innovation “Center Of Excellence”

2. SLIDESETOIHUB.PPTX
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Is this your situation?
Your firm has quite a number of internal cross-BU innovation networks
 Physical networks (experts meeting at least annually)
 Enterprise 2.0
 Some of these networks are institutionalized, some of them ad hoc
Your firm also uses numerous “outside-in” open approaches to innovation in its Business Units / functions
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● You notice that there is room to expand inside-out innovation approaches, to strengthen existing outside-in
innovation networks and to improve intra-firm Open Innovation
● There also seems to be room for cross-BU innovation to create synergies, transfer Best Practices, jointly
develop state of the art approaches / tools and enhance internal communication
● You wonder if there is a proven approach that “kills three birds with one stone”:
● Building up a Center of Excellence; (2) consolidating / driving “outside-in” Open Innovation; (3) aligning
“outside-in” with “inside-out” Open Innovation
● Furthermore you wonder how this approach might be structured in a way that does not imply significant up-
front and long-term investments but rather builds on a “crawl – walk – run” approach

3. SLIDESETOIHUB.PPTX
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Then, innovation-3 might provide the solution
● We are sharing with you our insights about how leading firms are taking on this challenge
● We advise on which of the potential approaches is the most appropriate for your firm
● We support you in breaking down this challenge into small steps that provide an optimal benefit /
investment and risk position
● We help you on the implementation of the individual steps along the way
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4. SLIDESETOIHUB.PPTX
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Main functions / contributions of such an Open Innovation Hub
● Interconnect existing networks
● Create synergies and shared Best Practices /
Facilitator of Open Innovation excellence
● Provide gateway external/internal
● Define OI strategy, metrics and governance
● Search for Game Changers
● Establish OI processes
● Supports selection of appropriate firm-wide Open Innovation tools
● Lead Community Of Excellence
● Conduct external Marketing, be “the friendly face of our firm’s Open Innovation”
● Support Open Innovation culture change process
● Develop talent by job rotation: Business Unit → Hub → Business Unit
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5. SLIDESETOIHUB.PPTX
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How the Open Innovation Hub could look like (outside view)
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Illustrative
Outside-in and inside-out
Open Innovation
Extensive Web 2.0
Viral Marketing

6. SLIDESETOIHUB.PPTX
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Excursion on „Browse Assets“: How Toyota is searching for secondary uses of existing
technology
● In 2010-2011, Toyota ran a crowdsourcing campaign
with a rather unique positioning
• “Find new uses for Toyota technology outside Automotive”
● 4 technologies were offered:
• Total Human Model for Safety
• Solar powered ventilation system ( http://www.youtube.com/watch?v=CchHIy7JgvA )
• System that turns braking energy into electricity
• Parking assistant
● Clear selection process
• Panel of judges
• Community voting
● Development of prototypes in collaboration with design agency and Carnegie Mellon University
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7. SLIDESETOIHUB.PPTX
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Would you like to start our conversation?
Frank Mattes
Founder and CEO, innovation-3
Grillparzerstr. 4 II / III
65187 Wiesbaden
Tel.: +49-(0)611-59057-0
frank.mattes@innovation-3.com
www.innovation-3.com