Presentation by Frank Piller, RWTH Aachen

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1. Aachener Twittwoch
Social Product
Development
@masscustom*
* Frank Piller, RWTH

3. www.kaffee-netz.de
6.123 registered users
192.841 posts
Discussions on:
-Coffee and Espresso machines and grinders
-Beans and roasting
-Reparing and maintanance of equioment
www.coffeegeek.com
33.890 registered users
359.024 posts
Discussions on:
-Preparing coffee and espresso
-Coffee machines and grinders
-Beans and roasting

4. … give insight into their home consumption … talk about coffee preferences & creations
Hey, about flavors, Being a coffee enthusiast, the only way to
flavor coffee is after it has brewed and then adding
syrups. When coffee roasters sell flavored beans they are
actually placing chemicals in your coffee …
http://www.coffeegeek.com/
coffeenerd
Several egullet threads have mentioned jellied
coffee and coffee bavarian. I made this coffee
jelly, and took part of it to fold with whipped cream
to make the bavarian cream
http://forums.egullet.org
Mary Elizabeth
… talk very elaborated on coffee machines … even modify & upgrade coffee machines
I finally got time over the last weekend to gather
some temperature data on the GS3. From my
perspective, the GS3 is unbelievably consistent and
easy to use. The data shows why. In addition, I
have a 2-group PID La Marzocco Linea with which
I am intimately familiar. The comparison shown
here demonstrates how the GS3 elevates the
standard for espresso machine performance.
http://www.home-barista.com/
gscace

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Netnography – online communities as source of innovation
PID’ing & Temperature Control (Proportional Integral Derivative Controllers)
One of the most advanced innovations
developed by coffee enthusiasts in
online communities is called “PID’ing”
of espresso machines.
For this innovation a digital screen is
added as a control panel to the
espresso machine, enabling to control
machine temperature to the exact
degree by the digital device.
http://www.pidkits.com

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Netnography – online communities as source of innovation
Another Innovation created in online
coffee communities is the use of
popcorn poppers for home roasting.
http://coffeegeek.com For this innovation, consumers use green
coffee, a hot air popcorn popper, and a
metal colander.

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Different forms of (active) customer co-creation

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© tim.rwth-aachen.de 26

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© tim.rwth-aachen.de 28

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© tim.rwth-aachen.de 29

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Quirky in Numbers
$200,000: Minimum upfront cost of building a conventional startup
around single product
>200/week "ideators" submit concept ideas online. Ideas must retail
for less than $150 and should not require integrated software.
Community of 65,000 members (growing 20%/month), "influencers"
votes on ideas and develop them further
30% payoff for ideators
2011 revenue: $6-10 million. Quirky has raised $12.6
million in funding. Staff: Today 40, planned are 80

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Five reasons why I consider Quirky best
in open innovation
5. Demonstrating how fast innovation can be -- despite the
involvement of so many participants and parties.
4. Lifting the crowdsourcing model to another level -- and
developing the idea further than "just" ideas!
3. Providing a platform for products originating from deep
user insights and offering anyone the platform of
turning their necessity into real products.
2. Demonstrating a great model of "hybrid" value creation
between openness and closeness.
1. Being one of the first companies that really(!) takes
external contributors serious.
© tim.rwth-aachen.de 34

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And there is so much
more capacity for this
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The BIG question for innovation
management today:
How to capture the "cognitive
surplus" existing for innovation
in the world (but not in your
company's offices)?
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piller@mass-customization.de
Twitter: @masscustom
mass-customization.blogs.com
www.mcpc2011.com