Digital Asset Management with ES4 - How to organize and control your assets, control them and easy share the content in your CMS.

1. 01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH
Asset Management with
Frédéric Sanuy, DALIM SOFTWARE

2. Digital Asset Management
Centrally manage,
distribute, integrate and
control rich content
regularly used by creative
and marketing teams as
well as large organizations

3. What is a DAM?
A digital asset is an electronic file or any other distinct type
of content that is or contains certain kinds of rich content :
Photos, videos, PDFs, print-ready marketing collateral, Adobe
InDesign files, any graphics, visualizations, 3D images,
animations or audio.
Digital asset management makes content easy to find and
easy to reuse through the use of metadata and data
taxonomy.

4. At the Heart of Communication

5. Have simple interfaces
Promote the latest media
Filter the information released
Facilitate research
Tell conditions of use
Help relay information
Control the use of media
DAM
Back Office
Front End
Network
A Tool Dedicated to Network

6. Repository of an Organization
need to extend the functionality of the DAM
D.A.M.
Edition
Com.
Marketing
Agencies
Customers Resellers
Journalists Subsidiaries
Press Relations Outlets
Subcontractors
Trade

7. The Challenge
Explosion of rich media content
90% of the created content is "rich."
The life of the rich content is short
should be managed and shared immediately
The rich content is diversified!
More than 200 formats.
The rich content should be found easily
and appropriately controlled

8. 01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH
Demo

9. What does DAM do?
Previews content
without opening the source application
Manages content
by applying meaningful metadata
Relates content
to other content as well as specific structures like brands or
markets
Controls access to content

10. Controls the lifecycle
of content
Manages the creation, review, approval and deletion
of rich content
What does DAM do?

11. What does DAM do?
Integrates content
into other systems
Provides distribution
and content exploration capabilities
Makes content accessible
on any device, anytime, anywhere

12. DAM Key Capabilities?
Central management of virtually any file type
Microsoft Office integration
Adobe CS integration
Robust metadata possibilities for categorization

13. DAM Key Capabilities?
Intelligent search
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API to integrate content with any other system
and pass content metadata
Enterprise integration abilities
like Active Directory

15. 01-Webinar Asset Management with ES4 © 07/01/2014 DALIM SOFTWARE GmbH
Thank you!
http://www.dalim.com