Endorsements posted on Linked-in.

1. Freddy Atton
Job Hunter at My Home
freddyatton@gmail.com
38 people have recommended Freddy
"Freddy, thank you for your tremendous effort in producing 19 Quick Start videos in the last three
months. Excellent work!"
— James Wu, was Freddy's client
"Our Enterprise Social Networking solution called Clearvale needed some quality training videos, so
we called in Freddy. He assessed our needs and created from scratch a set of high quality training
videos to bring new users up to speed on how to use the product. He included team feedback to
create a high quality video. Freddy did a great job for us."
— Ralph Lentz, GM Americas, BroadVision, managed Freddy indirectly at BroadVision / Clearvale
"Freddy created a large quantity of training videos for BroadVision, all of which were quick, clean,
fun and effective. I enjoyed working with him and hope to do so again in the future."
— Andrew Gori, Content Czar, BroadVision, worked with Freddy at BroadVision : Clearvale
"Freddy did a top-notch job creating several Clearvale videos for BroadVision. He is high energy,
and has a very positive attitude"
— Lisa Braz, Writer/Manager, BroadVision, worked directly with Freddy at BroadVision : Clearvale
"Freddy did a great job of digging into Clearvale with no previous exposure to the product and
generating a series of helpful, informative videos on a tight schedule."
— Randy Nasson, Product Manager, BroadVision, Inc., worked with Freddy at BroadVision :
Clearvale
"One of the critical success factors for any startup company is to build the right team. You need
people that can participate in the vision while bringing their own ideas and talents to build and
extend it. You need someone that can generate positive good will with a customer and still work
tirelessly behind the scenes to execute on behalf of the company. You need someone that spends
the time to understand what needs to be accomplished, and takes the personal responsibility to see
it through. Freddy was our first employee at Speranza Systems, and he personified all of these
qualities."
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2. — Glen Solimine, CEO, Speranza Systems, managed Freddy at Speranza Systems
"Freddy has a tremendous amount of energy that he translates into superior training materials and
delivery. He not only can develop the materials but delivers the material with subject matter
expertise to back it up. Fantastic person to have on your team!"
— Janine Brown, VP, Consulting Services, Worldwide Training, Broadvision, worked with Freddy
at BroadVision : Education Services
"January 20, 2005 BroadVision Sales Kickoff, Palo Alto California Course: BroadVision Process
"Very useful and informative. A really good insight into Process. Everything is now much clearer.
Freddy is very enthusiastic and makes the day interesting and fast paced. There is no time to feel
bored. A great day." -Shonagh Woods, Marketing Manager, BroadVision - Northern Europe"
— Shonagh Woods, Marketing Manager Northern EMEA, BroadVision, worked with Freddy at
BroadVision : Education Services
"August 24-26, 2004 - Partner Training, Redwood City California Course: BroadVision Process
"Freddy kept the class participants focused and interested for all 3 days. This training course was a
nice classroom experience for me and Freddy is an expert instructor with great depth of
knowledge." -Subu Sankara, Program Manager, InfoGain"
— Subu Sankara, was Freddy's client
"Freddy brings in a unique talent for teaching which helps in grasping some of the most complex
topics in a simple and easy to understand manner. I have had the pleasure of attending some of
Freddy's power-packed trainings while at Broadvision and was thrilled with the creativity, energy
and enthusiasm that kept his audience enthralled, focussed and fully engaged. I highly recommend
Freddy for any content development and training delivery projects."
— Param Sethi, Team Lead, Global Services and Support, BroadVision Inc, worked with Freddy at
BroadVision : Education Services
"Freddy was our lead instructor for the BroadVision. I relied on Freddy to deliver effective training
for our partners. His training expertise and talent was always validated by the feedback I received
from his students (my partners / customers)."
— John Whitney, Sales Manager, Syncsort, managed Freddy indirectly at BroadVision : Education
Services
"I used to attend Freddy's presentations when he was managing the SVOT in 2003. He was a great
speaker, presenter and was always well organized. The group actually grew under his leadership.
We were sad when he had to move on. If you ever have an opportunity to attend one of Freddy's
presentations, you won't be disappointed Thank you Freddy for such great leadership. I'm sure you
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3. would be welcome to speak at the now Silicon Valley Options Group (SVOG)."
— Dora McCleeary, Pet Stylist/Groomer, PetSmart, was with another company when working with
Freddy at Silicon Valley Option Traders
"Freddy helped rewrite the optionetics.com Platinum users manual and did an excellent job. Freddy
understood options and the web site and offered user interface changes that were used in the web
site redesign. The manual is still online in Platinum > Help >?? for users to download and read."
— John Broussard, was Freddy's client
"I hired Freddy to create a series of short guidelines covering best practices in interaction for
developers and analysts within Washington Mutual. I was working with VP-level stakeholders
across the company, and had a typically short deadline for a long process. Freddy was able to
expertly create to my specifications with minimal guidance and do it on time. As I result I received
long-lasting attention and a significant career boost for a document that outlasted me. I would gladly
hire that again!"
— Gordon Currie, was Freddy's client
"Freddy has a excellent habit of doing his work and benefitting others. When we worked together,
he assembled some terrific demos, and documented how to vary the sample application very
quickly in a "cheatsheet" that became widely used throughout the company. He was a real asset to
the team."
— David Keldsen, Director, Broadvision, worked with Freddy at BroadVision : Marketing
"Freddy introduced his new version of a "showcase" demonstration and really taught us what a
demonstration should be. I recall sending an email to the entire Engineering organization and
Management team congratulating Freddy and setting a new bar for myself..... "This Stuff Rocks!...I
have set a personal goal to reach Freddy Atton's level of enthusiasm..." Once again Freddy, it was
a pleasure to work with you and quite inspiring! ---Peter Dzik, Field Applications Engineer"
— Peter Dzik, Principal Senior Systems Engineer, BroadVision, worked directly with Freddy at
BroadVision : Marketing
"Freddy was brilliant! As always. It was fun filled and educative."
— Biplove Belwal, was Freddy's client
"We really enjoyed working with Freddy. He has a fun, personable style and the group really
appreciated his precision, firmness and open willingness to share ideas and processes. Freddy
helped us tremendously."
— Nick Roberts, was Freddy's client
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4. "Freddy's book and customer job aid for BV's MarketMaker was excellent! And the presentation he
gave was engaging, entertaining and informative; not the typical dry presentation at all."
— Dan Epstein, Director, Media Services, BroadVision, worked with Freddy at BroadVision :
Global Services
"Freddy, your presentation was a masterpiece...I am echoing everybody's message. Anuraj Berde"
— Anuraj Berde, Student, San Jose State University, worked indirectly for Freddy at BroadVision :
Global Services
"Freddy, you were instrumental in the development of one of the most important tools our
consultants had at their fingertips - the iGuide. I greatly appreciated your energy and flexibility. And,
as a trainer, you always held the participants in the palm of your hand. Your sessions were
informative, relevant and fun. You are a talented soul! Regards, Vicki"
— Vicki Reece, Vice President - Integrated Solutions, Broadvision, managed Freddy indirectly at
BroadVision : Global Services
"Here is a feed back of a traininng done by Freddy on BroadVision Process March 1 - 3, 2005 in our
office at EFG Bank, Geneva Switzerland * The lecture portion of the Process training that we
received from Freddy was excellent. His passion for Process is infectious. * The training materials
that Freddy created were superb! The clarity and precision of the workbook combined with the
animated slides made the training for us an outstanding learning experience. * In addition to a well
structured training, Freddy was also able to quickly create a Process demonstration for one of our
Sr. VP of EFG Bank. This went very well as Freddy's presentation was instrumental in helping me
to secure approval for our next project using BV Process. -Marc Clement, Vice-President - EFG
Bank"
— Marc Clément, was Freddy's client
"August 8, 2000 Freddy................YOU ROCK!! What a great start, this is fantastic [iGuide
Storyboards]. ...Again, thanks. You've been one of the few that have taken the 'challenge' of
volunteering for the IG. ---John Wood, Organization Effectiveness Team"
— john wood, Sr. Consultant, Deloitte, worked directly with Freddy at BroadVision : Global
Services
"Freddy is an energetic and enthusiastic leader. He managed a consulting team consisting of
technical developers and website designers. He also provided consulting expertise as Information
Architect and User Experience Design for various cutting-edge customers/clients."
— Prasanna Deshmukh, Practice Director, Broadvision, worked directly with Freddy at
BroadVision : Global Services
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5. "Freddy gave the best block of instruction during the BroadVision orientation training. Excellent
content coupled with strong platform skills. The class was both informative and enjoyable. Freddy
also proved to be an excellent source of information and advice outside the classroom."
— Dave Miller, Director Professional Services, BroadVision Inc, worked with Freddy at BroadVision
: Global Services
"Freddy did an outstanding job of integrating four seperate Broadvision products (Portal, Publishing
Center, Portal Admin, and 1 to 1 Content) into a single cohesive solution suite, known internally as
the Broadvision Showcase. He did all of this with very limited resources. In addition to integrating
these four products, he also built two configuration tools to change the look and feel without having
to dig into the code. He demonstration of this at our annual sales kick-off received a standing
ovation. I recommend Freddy as a full-out team player who accomplishes his objectives and
inspires as well."
— Jim Thanos, Exec. VP of Worldwide Field Operations, Broadvision, managed Freddy indirectly
at BroadVision : Global Services
"Freddy demonstrates tremendous enthusiasm and zeal in his work. He shows a lot of initiative in
developing systematic approaches to filling in gaps that he perceives in processes/methodologies.
Once he believes in an approach/process, he invests incredible energy in developing it. He then
evangelizes its practice across the organization. His energetic speaking abilities combined with his
conviction in a topic make him a very effective trainer. He is always willing to go the extra mile.
some have described him as "the epitome of a team player.""
— Arvind Singhal, Vice President, Global Services, BroadVision, managed Freddy at BroadVision
: Global Services
"I joined Broadvision, thanks to Freddy's superior talent identification and team building skills. He is
persistent, energetic, positive and motivational in his work. Freddy and I took on many challenging
and rocky customer engagements and we were able to turn things around with positive outcomes
and feedback, mainly due to collaborative, honest and results oriented approach. It will be a
pleasure to work with Freddy again."
— Vishal Dubey, Technical Manager, Global Professional Services, BroadVision, reported to
Freddy at BroadVision : Global Services
"Freddy prepared and presented a Market Maker implementation booklet at a BroadVision kick-off
event that I attended. I found it to be the best tools for learning BroadVision implementation that I
saw from that company."
— Andrew Steckley, CTO /VP Technology, @Once/Yesmail, worked directly with Freddy at
BroadVision : Global Services
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6. "I worked with Freddy on a couple of very key customer projects while at BroadVision. Freddy is a
unique individual - he brings a certain joie de vivre to everything he does. His talent at web design
were nonpareil. I personally have learned a lot by observing Freddy in action - whether in
interacting with customers or when Freddy was delivery customer training presentations. It would
be a pleasure and a privilege to work with Freddy again!"
— Gopal Venkatraman, Practice Director, BroadVision, worked directly with Freddy at BroadVision
: Global Services
"Freddy did an outstanding job of pulling together a list of timely training materials for one of my
customers. He is first-rate and a ball of energy. Definitely someone that I would recommend on any
engagement going forward."
— Chris Ferina, Engagement Manager, BroadVision, Inc., worked with Freddy at BroadVision :
Global Services
"Freddy is very skilled at problem solving and troubleshooting on Mac when we needed one. He
has extensive knowledge and experience in Information Technology and very reliable and
resourcefull. He has an awesome like-able personality. A true professional with exceptional
qualities and would work with him anytime."
— Ocean Dadgari, Desktop/Server Manager, FUJITSU SOFTWARE COMPANY, managed Freddy
at Fujitsu Software Company
"I worked with Freddy at Interactive Network and have kept in touch with him over the years. At
Interactive Network, we had explosive growth and Freddy was able to take on additional
responsibilities each year as his role increased from Associate Producer to Production Manager.
Freddy could always be counted on to provide what was needed. He also has great writing skills
and has created terrific training programs not only at Interactive Network, but at his later companies
as well."
— Sandra Chroman, SPHR, GPHR, HR Consultant, Chroman Group, managed Freddy indirectly
at Interactive Network Inc.
"Freddy is extremely organized and an effective communicator. Running an operation or a project
takes the kind of energy Freddy has in abundance."
— Thomas Kanady, Director of Broadcast Productions, Interactive Network, managed Freddy at
Interactive Network Inc.
"Fred is a go-getter. he is organized, detail oriented, and generally a bulldog who gets things done.
He was responsible for making order from an inherently dynamic and chaotic daily production
schedule. He did a great job in providing customers with a stable suite of programs in a start-up
environment with many simultaneously moving pieces to manage."
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7. — Rich Adam, Director of Product Marketing, Interactive Network, managed Freddy indirectly at
Interactive Network Inc.
"Freddy was one of the most energetic people I have ever had the pleasure of working with. He is a
take-charge person who is able to present his ideas and communicate the benefits. Fred assumed
a leadership role in the Interactive Television Production department, inspiring and motivating
employees. I highly recommend Freddy for employment as we had a very productive collaboration
in the fast paced and rapidly growing Silicon Valley company. - Mark Andreasen"
— Mark Andreasen, Interactive TV Producer, Interactive Networks Inc., worked directly with
Freddy at Interactive Network Inc.
"Freddy has a great sense of humor and is a conscientious worker no matter what tasks are
assigned to him. Responsible for thousands of dollars worth of TV equipment, Freddy was always
trustworthy and very soon became a friend of mine. I would gladly recommend Mr. Atton for any
position he is qualified for."
— Ronald Fish, Executive Director Public Access Television, FOOTHILL-DE ANZA COMMUNITY
COLLEGE, managed Freddy indirectly at De Anza College TV Center (29) / Cupertino Public
Access TV (30)
"Freddy Atton worked for me as a teenager at Moonlite Lanes in Santa Clara California. Freddy
trained as a customer service rep learning the many responsibilities and tasks required to insure
that our bowling customers had a positive and rewarding expierence. Freddy's performance
excelled quickly allowing him to become a valuable & dependable employee in a very short period
of time."
— Ron Davenport, Owner / Operator, Ron Davenport Consulting, managed Freddy at Moonlite
Lanes
Contact Freddy on LinkedIn
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