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Optimising The Use Of IT

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Freeform Dynamics
Freeform Dynamics

Optimising The Use Of IT In An Economic Downturn, Information Age Seminar, by Martin Atherton

TecnologíaEconomía y finanzas
1 de 19
Optimising the use of IT in an economic downturn Martin Atherton Research Director Freeform Dynamics Ltd +44 208 943 5324 [email_address] www.freeformdynamics.com
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to? 1125 Respondents
Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to?
Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to?
If you are expecting an impact in 2009, how great do you think it will be?
Summing it up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maintaining control ,[object Object],[object Object],Economic pressure IT DEPT RESPONSE
3 ways of optimising IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 ways of optimising the way IT is used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 ways of enabling business efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Help the business drive the top line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on business objectives ,[object Object],[object Object],[object Object],[object Object],Time to market Time to competitive response Lead generation efficiency Sales conversion rates Level of repeat business Overall cost of sales
1. Make smarter use of office tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual productivity Effective team working Image/presentation Intelligent execution
2. Get your people better connected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual productivity Effective team working Image/presentation Intelligent execution
3. Make smarter use of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual productivity Effective team working Image/presentation Intelligent execution
4. Unlock your data and put it to work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual productivity Effective team working Image/presentation Intelligent execution
5. Close the loop with integrated CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual productivity Effective team working Image/presentation Intelligent execution
Maintaining control ,[object Object],Economic pressure IT DEPT RESPONSE

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Optimising The Use Of IT

  • 1. Optimising the use of IT in an economic downturn Martin Atherton Research Director Freeform Dynamics Ltd +44 208 943 5324 [email_address] www.freeformdynamics.com
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  • 3. Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to? 1125 Respondents
  • 4. Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to?
  • 5. Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to?
  • 6. If you are expecting an impact in 2009, how great do you think it will be?
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