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Web Design Trends for 2012
Ollie Battams, Head of Design
Responsive web design.
Responsive web design.



• Screen resolution ranges from 320px (iPhone) to 2560px (large
  monitor) or even higher
• Fresh Egg has seen up to 15% of website users browsing the web
  via a mobile device
Responsive web design.



• Since the days of CSS2, style sheets have enjoyed some measure of
  device awareness through media types

   Example
   <link rel="stylesheet" type="text/css"
      href="core.css“ media="screen">

    <link rel="stylesheet" type="text/css"
      href="print.css“ media="print">
Responsive web design.



• W3C created media queries as part of the CSS3 specification

• Media queries allow you to target specific screen sizes and
  resolutions

   Example
    <link rel="stylesheet" type="text/css" media="screen and
       (max-device-width: 480px)" href=“styles.css">
    or
    @media screen and (max-device-width: 480px) {
       .column { float: none;
       }
    }
Responsive web design.




                         Website content
                         automatically
                         resizes to fit any
                         resolution




                         
Responsive web design.



What are the benefits?

• Users find it easier to navigate and read websites

• Websites become future proof

• Users stay on websites for longer and are more likely to come back

• Higher conversion rates = £££ 
CSS3.
CSS3.


• CSS3 offers a huge variety of new ways to create an impact with
  web designs

• CSS3 is split into ‘modules:’
     •   Selectors                     •   2D/3D Transformations
     •   Box Model                     •   Animations
     •   Backgrounds and Borders       •   Multiple Column Layout
     •   Text Effects                  •   User Interface
CSS3.


The @font-face Rule

• CSS3, web designers had to use fonts that were already installed
  on the user's computer or using a JS library like SIFR or Cufon
  or just as an image

• @font-face allows you to use any font you like (as long as you’re
  allowed to)

• The font is hosted on the website and is downloaded
  automatically when needed
CSS3.


Example

@font-face {
font-family: myFirstFont;
src: url('Sansation_Light.ttf'),
     url('Sansation_Light.eot') format("opentype"); /* IE */
}
----------------------------
div{
   font-family:myFirstFont;
}

  To create @font-face kits, go to www.fontsquirrell.com
CSS3.


Other techniques


• Google offers a service that hosts open source fonts on a CDN
  (content delivery network)




• Typekit is a paid service that also hosts open source fonts. It has a
  much wider selection of fonts
CSS3.


Text Shadow

• Reduces the need to use images for typography
• Works really well with web fonts

                              h1{
                              text-shadow: 2px 2px 2px #CCCCCC;
                              }

                              You specify the horizontal shadow, the vertical
                              shadow, the blur distance, and the colour of
                              the shadow.
CSS3.
CSS3 Borders
There are 3 border properties:

Rounded corners               Box shadow                  Border image




div{                          div{                        div{
border:2px solid;             box-shadow: 10px 10px 5px   border-image:
border-radius:25px;           #888888;                    url(border.png) 27 27 27 27
-moz-border-radius:25px; /*   }                           round round;
Firefox 3.6 and earlier */                                }
}
Any questions



  If you have any questions, please either post a comment on the
      blog, or contact us via Twitter!

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Website trends 2012 presentation

  • 1. Web Design Trends for 2012 Ollie Battams, Head of Design
  • 3. Responsive web design. • Screen resolution ranges from 320px (iPhone) to 2560px (large monitor) or even higher • Fresh Egg has seen up to 15% of website users browsing the web via a mobile device
  • 4. Responsive web design. • Since the days of CSS2, style sheets have enjoyed some measure of device awareness through media types Example <link rel="stylesheet" type="text/css" href="core.css“ media="screen"> <link rel="stylesheet" type="text/css" href="print.css“ media="print">
  • 5. Responsive web design. • W3C created media queries as part of the CSS3 specification • Media queries allow you to target specific screen sizes and resolutions Example <link rel="stylesheet" type="text/css" media="screen and (max-device-width: 480px)" href=“styles.css"> or @media screen and (max-device-width: 480px) { .column { float: none; } }
  • 6. Responsive web design. Website content automatically resizes to fit any resolution 
  • 7. Responsive web design. What are the benefits? • Users find it easier to navigate and read websites • Websites become future proof • Users stay on websites for longer and are more likely to come back • Higher conversion rates = £££ 
  • 9. CSS3. • CSS3 offers a huge variety of new ways to create an impact with web designs • CSS3 is split into ‘modules:’ • Selectors • 2D/3D Transformations • Box Model • Animations • Backgrounds and Borders • Multiple Column Layout • Text Effects • User Interface
  • 10. CSS3. The @font-face Rule • CSS3, web designers had to use fonts that were already installed on the user's computer or using a JS library like SIFR or Cufon or just as an image • @font-face allows you to use any font you like (as long as you’re allowed to) • The font is hosted on the website and is downloaded automatically when needed
  • 11. CSS3. Example @font-face { font-family: myFirstFont; src: url('Sansation_Light.ttf'), url('Sansation_Light.eot') format("opentype"); /* IE */ } ---------------------------- div{ font-family:myFirstFont; } To create @font-face kits, go to www.fontsquirrell.com
  • 12. CSS3. Other techniques • Google offers a service that hosts open source fonts on a CDN (content delivery network) • Typekit is a paid service that also hosts open source fonts. It has a much wider selection of fonts
  • 13. CSS3. Text Shadow • Reduces the need to use images for typography • Works really well with web fonts h1{ text-shadow: 2px 2px 2px #CCCCCC; } You specify the horizontal shadow, the vertical shadow, the blur distance, and the colour of the shadow.
  • 14. CSS3. CSS3 Borders There are 3 border properties: Rounded corners Box shadow Border image div{ div{ div{ border:2px solid; box-shadow: 10px 10px 5px border-image: border-radius:25px; #888888; url(border.png) 27 27 27 27 -moz-border-radius:25px; /* } round round; Firefox 3.6 and earlier */ } }
  • 15. Any questions If you have any questions, please either post a comment on the blog, or contact us via Twitter!