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Beyond
 Green
 2010
The System
  of Fashion


AMSTERDAM, NOV 9TH, 2010
WHY ?


  3
WHO
THINKS...

    4
FASHION
  IS REALLY
INTERESTING

     5
FASHION
 IS REALLY
IMPORTANT

    6
SUSTAINABILITY
   IS REALLY
  IMPORTANT

      7
SUSTAINABILITY
   IS REALLY
 INTERESTING

      8
11
1
II



15
III



16
The biggest risk for
   our environment
 is that we all think
      someone else
          will save it
Yarn
                 Preparation       Spinning        Dyeing




                                               Fabric
             Sewing & Assembling     Cutting

Garment                                                     Weaving




                      Laundry
                                          Presentation
Treatments
                                                            Sales
              Treatment
> 10.000 km
> 3.500 Ltr
1:1
Clearly,
  something
has to change.
And why not
start that change
  Right here in
  Amsterdam ?
A Global Expertise Platform for
Craftsmanship & Sustainability
           in Denim
Jean School
Crafts School
‘Plant to Pant’
Master Course




                       Education




                  30
Blue Lab
Denim R&D Laboratory
Knowledge Institute
Expert Workshop




                               Research
                             Information
                            Craftsmanship




                       31
Indigo Archive
Archive/Museum
Shop
Experience Center
Clubhouse




                         Entrepreneurship
                          Craftsmanship



                    32
Denim Union
Network & Events
For Denimheads
and Brands




                        Connections
                         & Events



                   33
Really?
    Amsterdam?
Change the System?
  Internationally?
Sorry, but
        YES, Really...

Jean School Pilot Course Starts
         Feb 8th 2011

Kindred spirits all the way from
   Pakistan are HERE today

               35
2
Thoughts
1
 Biggest Risk:
Someone Else
2
 Change =
Redefinition
Interested ?
Linked-in Group
40

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Fronteer strategy presentation for beyond green nov 2010