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Fronteer Strategy
Rooftop Expert Co-creation

- Flyer

Amsterdam, 2012
       FRONTEER
       STRATEGY
       I N N OVAT I O N.
       C O - C R E AT I O N.
       B R A N D D E V E L O P M E N T.
Rooftop

What is Rooftop?

A hand-picked group of experts working together with your
team for 1 day to solve fundamental strategic challenges

                      WHY ROOFTOP?

                      ๏ One-day pressure cooker for insights & inspiration
                      ๏ Fresh new ideas, perspectives and energy
                      ๏ Involvement of the outside world in a new way
                      ๏ Resulting in innovative and compelling concepts
                      ๏ Create a strategic vision in a changing world
                      ๏ Bond teams, customers and partners
                      ๏ Bring excitement to the floor

 FRONTEER
 STRATEGY
 INNOVATION.
 CO-CREATION.
 BRAND DEVELOPMENT.                   2
Rooftop

What Rooftop looks like


Teamwork



                                 Discussion




                                     Presentation

             Visualisation
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.           3
Rooftop

Where we’ve been

                     Amsterdam       Tokyo




                     New York        London




FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.               4
Rooftop case

KLM’s ‘Social Seating’ co-created with hand-picked experts




 FRONTEER
 STRATEGY
 INNOVATION.
 CO-CREATION.
 BRAND DEVELOPMENT.         5
Rooftop case

Frequent flyers & experts created a new on-board experience
that generated a lot of buzz and was launched in 2012




 FRONTEER
 STRATEGY
 INNOVATION.
 CO-CREATION.
 BRAND DEVELOPMENT.          6
Rooftop

How we work

A typical Rooftop process takes 8 weeks from start to finish,
resulting in 3 compelling concepts and an energised team


1. PREPARATION                2. CO-CREATION                 3. REPORTING

6 Weeks lead-time             1 Day Rooftop session          Management summary &
1 Kick-off                    Expert co-creation             write-up after 2 weeks

Focus:                        Focus:                         Focus:
- Strategic analysis          - Clear scope and objectives   - So-what
- Expert recruiting           - Plenary & sub-groups         - Thought-through concepts
- Customised session set-up   - New perspectives & ideas     - Other services
- Client presentation




                                            7
Rooftop

A 5-step process

From very broad to very specific, the session has a very
structured process - but allowing for maximum creativity




     VISION    CHALLENGE     OPPORTUNITY    CONCEPTS    APPROACH
   Together,     Client        Find         Develop     Advice
    create a     shares       biggest       concrete    on the
    Vision     Challenge   Opportunities   Concepts    Approach




                                 8
Rooftop

Who are our experts?

Our expert connectors will find the best mix of perspectives
for the job; the experts (8) have different roles in the session:

CUSTOMER        PROFESSIONAL      PROFESSOR        CONNECTOR          WILDCARD
- Will benefit    - Has relevant   - Knows a lot,   - Hears, sees         - Knows
  from the       expertise and    wants to share   and talks a lot    nothing, might
  solution         experience         it all                         know everything




                                       9
“What I value most about
                   Fronteer is that they bring
                together trends and people - and
                  go from context to concept”

                                    - Director Product Strategy KLM




FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.             10
Please contact us for
                     Rooftop requests & details

                                                   Our project fees include:
                     Preparation, analysis, recruiting, tailor-made session,
                                   set-up, moderation, reporting, strategic
                                     recommendations, venue, incentives


                                                  info@fronteerstrategy.com

                                                          +31 (0) 20 475 0555


FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.
Find our current
                     co-creation challenges at

                      www.fronteerstrategy.com/challenges




FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.
We help brands to
  innovate. Successfully
                       Get fresh
                     perspectives

                                                             Create a mandate
                              Develop                            to change
                            compelling
                                              Bring energy
                             concepts
                                              & momentum

FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.                       13
FRONTEER                           www.fronteerstrategy.com
STRATEGY                           @fronteerstrat
I N N OVAT I O N.
C O - C R E AT I O N.              www.facebook.com/fronteerstrategy
B R A N D D E V E L O P M E N T.

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Fronteer Strategy Rooftop Flyer 2012

  • 1. Fronteer Strategy Rooftop Expert Co-creation - Flyer Amsterdam, 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  • 2. Rooftop What is Rooftop? A hand-picked group of experts working together with your team for 1 day to solve fundamental strategic challenges WHY ROOFTOP? ๏ One-day pressure cooker for insights & inspiration ๏ Fresh new ideas, perspectives and energy ๏ Involvement of the outside world in a new way ๏ Resulting in innovative and compelling concepts ๏ Create a strategic vision in a changing world ๏ Bond teams, customers and partners ๏ Bring excitement to the floor FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
  • 3. Rooftop What Rooftop looks like Teamwork Discussion Presentation Visualisation FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 3
  • 4. Rooftop Where we’ve been Amsterdam Tokyo New York London FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 4
  • 5. Rooftop case KLM’s ‘Social Seating’ co-created with hand-picked experts FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5
  • 6. Rooftop case Frequent flyers & experts created a new on-board experience that generated a lot of buzz and was launched in 2012 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
  • 7. Rooftop How we work A typical Rooftop process takes 8 weeks from start to finish, resulting in 3 compelling concepts and an energised team 1. PREPARATION 2. CO-CREATION 3. REPORTING 6 Weeks lead-time 1 Day Rooftop session Management summary & 1 Kick-off Expert co-creation write-up after 2 weeks Focus: Focus: Focus: - Strategic analysis - Clear scope and objectives - So-what - Expert recruiting - Plenary & sub-groups - Thought-through concepts - Customised session set-up - New perspectives & ideas - Other services - Client presentation 7
  • 8. Rooftop A 5-step process From very broad to very specific, the session has a very structured process - but allowing for maximum creativity VISION CHALLENGE OPPORTUNITY CONCEPTS APPROACH Together, Client Find Develop Advice create a shares biggest concrete on the Vision Challenge Opportunities Concepts Approach 8
  • 9. Rooftop Who are our experts? Our expert connectors will find the best mix of perspectives for the job; the experts (8) have different roles in the session: CUSTOMER PROFESSIONAL PROFESSOR CONNECTOR WILDCARD - Will benefit - Has relevant - Knows a lot, - Hears, sees - Knows from the expertise and wants to share and talks a lot nothing, might solution experience it all know everything 9
  • 10. “What I value most about Fronteer is that they bring together trends and people - and go from context to concept” - Director Product Strategy KLM FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 10
  • 11. Please contact us for Rooftop requests & details Our project fees include: Preparation, analysis, recruiting, tailor-made session, set-up, moderation, reporting, strategic recommendations, venue, incentives info@fronteerstrategy.com +31 (0) 20 475 0555 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.
  • 12. Find our current co-creation challenges at www.fronteerstrategy.com/challenges FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.
  • 13. We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentum FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 13
  • 14. FRONTEER www.fronteerstrategy.com STRATEGY @fronteerstrat I N N OVAT I O N. C O - C R E AT I O N. www.facebook.com/fronteerstrategy B R A N D D E V E L O P M E N T.