Join Reed Overfelt, CEO of FullQuota, and world-renowned copywriter Amy Harrison to discuss the critical points to writing great content and compelling headlines. In this session you’ll learn practical, actionable tips to dramatically improve your subject lines, headlines and other content.
17. [Product] Trade Association Management Software
[Pain Point] Losing members
[Niche] Member Management
[Target Market] Executive Director
[Results] Retaining and adding members
[Benefit] Increasing revenue
[Time] 90 days or less
19. Focus on benefits…
Why [target market] are choosing [product] to enjoy [benefit]
Finally, you can have [benefit] and banish [pain]
How you can increase [results / benefit] by X%, Y% or even Z%
20. Ask a question…
What would your life look like without [pain]?
What if you could [benefit / result] in just [time]?
Would you want to know how to [benefit] by getting rid of [pain]?
21. Make it news worthy…
Discover the link between [product] and [results]
What most [target market] don’t know about [pain]
How [product] works to [benefit]
Image Source: FlikerCCAC North LibraryWe talked about how creating, optimizing and promoting exceptional and unique content is the secret to the top of the funnel. It's also the secret to the middle of the funnel – it’s the key to nurturing your prospects. It's all about content today. And there's a reason for that.
On average, 8 out of 10 people read a headline…Butonly 2will decide to read the full copyWalk away from averageWrite stronger headlines and get more prospects reading your copy
On average, 8 out of 10 people read a headline…Butonly 2will decide to read the full copyWalk away from averageWrite stronger headlines and get more prospects reading your copy