Más contenido relacionado Similar a FullSIX Group : Who We are ? 04/13 (20) Más de FullSIX Group (20) FullSIX Group : Who We are ? 04/132. AGENDA
1. FullSIX group in a few words
2. Vision, mission and services
3. Clients, projects and awards
4. Talents, organization and tools
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 2
3. 1- FullSIX Group in a few words
www.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 without written+(33)1 49 68 73 73
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4. OUR MARKET VISION
// Synchronized Marketing
The world has radically changed
over the last 10 years,
and it is just the beginning.
Brands need a new generation of
agencies to understand and
get the most out of change.
The FullSIX Group is the leading
European alternative marketing
communications group.
We are a Digital Native,
full service agency who delivers
synchronized marketing
for greater ROI
sur # Le Marketing
En savoir plus
synchronisé
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5. WHO WE ARE
// In few seconds
http://youtu.be/m_DLwarH_7U
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6. WHO WE ARE
// A full service marketing group with a digital DNA
We believe that the digital age requires a new generation of full service agencies.
- Digital (the real mass media) has deeply changed consumers
- All channels and screens turning digital & interactive
- A new marketing culture : measurability and agility
- True integration of business, marketing, creative and technology
We work for blue chip clients who want sense & synchronization for greater ROI impact.
- Digital at the strategic core, not an additional channel
- Fact and data based strategic planning for more sense
- Synchronization with consumers through results and data
- Making innovation simple for our clients
We deliver results by innovation on all business and marketing objectives.
- Brand building and marketing strategies for the digital age
- Advertising, content, media, and acquisition
- Social, relationship, digital and mobile marketing
- eCommerce, websites, platforms and applications
- Tracking, measurement, data and insights
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 6
7. WHO WE ARE
// In a few facts
Moscow
FACTS :
London
18 agencies in 11 countries
1000 people in the world.
Turnover: 100 m €
Paris
New York Poznan
AWARDS :
Effies ..........1 gold, effectiveness, LG
Lisbon W3 Awards...3 golds & 3 silvers, Sprite
Berlin
Eurobest. ...1 gold, integrated, Orange
Milano IAB ...........1 silver, innovation, Diesel
Lions….Shortlist, special event, adidas
Madrid Webbys. 1 International campaign, EST
Shanghai
São Paulo
THE MORE ATTRACTIVE DIGITAL AGENCIES
1.FullSIX 4. Nurun
2.Duke 5. Publicis
3.Digitas 6. Isobar
Limelight 2011/12
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8. THE AGENCY LANDSCAPE HAS CHANGED
// A market-leading reputation in digital and beyond
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9. 2- Vision, mission et services
www.fullsix.com 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73
//page
www.fullsix.com - 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 without written+(33)1 49 68 73 73
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion 68 73 00 – F: authorisation
10. OUR VISION
// The world has changed
• Consumption fragmentation
THE DIGITAL AGE HAS
• Media fragmentation
TRIGGERED DEEP • Query based consumer mindset
CONSUMER CHANGES, • Value for money
• Social networks
• Mistrust vs advertising
• Online the leading mass media
BUT ALSO • Traditional media turning digital
MEDIA CHANGES • Media snacking & multi tasking
OFF SUCH MAGNITUDE,
• Behavioral capabilities
• “Cloud tracking” of cross media performance
• Consumer participation at all levels
• Engage with authenticity
THAT BRANDS MUST
• Consumer centric cross channel thinking
CHANGE TO WIN AND
• Fact and data based daily synchronization
PERFORM. • Behavioral & consumer data marketing
• Measurability and agility
• ROI planning and measurement
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 10
11. THE REAL DIGITAL DIVIDE
// Consumers change faster than brands
@
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12. OUR VISION
// Marketing has changed
New channels to The big data
reach consumers revolution
New forms of The agile
content for brands revolution
More relevance, less frequency
SYNCHRONIZED MARKETING
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13. AN ALTERNATIVE MODEL
// Synchronized Marketing
IMAGINE THAT…
… instead of spending 90 on frequency (media
100 repetition) + 10 on thinking and creative, a brand
can achieve the same results by spending more
on relevance (30 : thinking, creative and data) and
therefore needing less frequency (40 : media).
70
HOW DO WE ACHIEVE THAT ?
FREQUENCY
• by upgrading your brand for the Digital Age with
(90) FREQUENCY Social and Experience guidelines
(40)
• by using available data to build 3D profiles
based on consumer value, likes & connections
• by building agile, integrated concepts that can
leverage consumer likes on all channels
RELEVANCE
(30) • by building zero activation cost brand assets
RELEVANCE such as databases, websites, apps and fan bases
(10)
• by constantly synchronizing all your actions
with consumer and market response
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 13
14. OUR VISION
// Marketing has changed
SENSE SYNCHRONISATION
Fact and data based strategic Tools and teams to daily
planning to help brands to SYNCHRONIZE
DO vs. DECLARE all actions with consumer /
market data and reality
AUTHENTICITY MORE MEASURE
IS WHAT ENGAGES RELEVANCE PERFORMANCE
CONSUMERS IN THE LESS FOR CONSTANT
DIGITAL AGE FREQUENCY OPTIMIZATION
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15. OUR EXPERTISE
// Managing integrated consumer journeys
ADVERTISING & MEDIA
TV / Press / @TV / @ISA / Display / Search / Social / Affiliation…
EXTENDED CONSUMER EXPERIENCE (SENSE)
Products / Services / Commerce / Content
RELATIONSHIPS
Clients / Prospects / Likers / Ambassadors
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 15
16. OUR SERVICE OFFER
// Full marketing services with a digital DNA
• Synchronized marketing strategy
• Integrated advertising
• Strategic planning, brand platforms 2.0
• Online advertising and media
• Social strategy
• Social marketing, content and events
• Digital strategy
• Performance media – acquisition & search
VISION & BRANDING
STRATEGY & MEDIA
ACQUISITION CUSTOMER
& SALES VALUE
• eCommerce, mobile & web development • Consumer research
• Relationship marketing, CRM & eCRM • Consumer intelligence & customer
• Technology, platforms and applications clustering
• Mobile and shopper marketing • Analytics, data & performance
• eReputation tracking and analysis
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17. 3- Clients, cases and awards
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//page 17
18. OUR CLIENTS
// In few seconds
http://youtu.be/IpmE6hMBJZs
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19. OUR TOP CLIENTS
// Privileged to work for some of the world’s best businesses & brands
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20. OUR CLIENTS (continued)
// Privileged to work for some of the world’s best businesses & brands
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 20
21. WHAT WE DO
// Best of 2012
http://youtu.be/bOhRMzqcano
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22. WHAT WE DO
// Our expertises in action
http://www.youtube.com/watch?v=SGy0Rj_poJM
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23. STRATEGY CONSULTANCY
Branding and multi channel campaigns Branding and launch of new brand. Worldwide Synchronized
Integrated Communication Integrated Communication Marketing Platform
Full digital rebranding & repositioning, 27 Since 2010, dedicated quarterly digital training 2012- 2015 global assignment for the Worldwide
websites, 14 different languages. Now program for the Pernod ricard Group Top Digital strategy of the Parker Waterman Group
accounts for 20% of total worldwide sales international Marketing Managers & CEOs
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23
24. CRM
Complete reset of the retailer CRM model through Lead online optimisation & retention across Datamining and client clustering
Sync Marketing. -20% budget, +8% sales the core £750m Retail & GM business to define a loyalty model
2 year relationship program to co-create a Personalized 1to1 waiting program (post- Development of first CRM strategy for DFS,
cinema movie with Luc Besson. order until vacation day). Strong impact. including unifying & cleansing new central database
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24
25. ECOMMERCE AND GLOBAL WEBSITES
Multi-award winning redesign. Doubling the 6 years online presence taken over in 9 months. Became #1 touchpoint on Spanish clients.
size of the online business in 18 months Simultaneous redeployment of 15 sites High complexity IT integration
Built and launched what became the Rebuild of the entire Waitrose e-commerce Optimization of the purchase funnel for the
largest online DIY retailer in Portugal platform (UX, Design, content strategy) with global Air France e-commerce platform
+20% turnover increase after the 1st month
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 25
26. ECOMMERCE AND GLOBAL WEBSITES
Centre-piece campaign supporting their Full services approach since 2004 for the Full services integration for the FRAM
largest ever sponsorship of the Olympics leading online mobile phone boutique (fr) e-commerce platform
Full services integration for the new Redesign of the the new PMU.fr gambling 27 websites, 14 different languages. Now
TaxisG7/Wecab offering platform accounts for 20% of total worldwide sales
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27. ONLINE MEDIA, SEARCH AND ACQUISITION
Online acquisition campaigns & social Online media planning and buying for drive Online acquisition for Cetelem Portugal.
campaigns for Eurostar. to store purposes. Live Brand Model.
Online acquisition for credit cards SEO/SEA global approach & deployment in “SFR Business Team” SEA and SEO
since 2005 11 countries. 25% SEA saving in 6 month. management. EFFIE Award.
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 27
28. SOCIAL MEDIA MANAGEMENT
From 80k to +7 millions adidas football +2.5m viewers of this one-year reality show. Complete Social media guidelines developed
fans. Daily community management. 1st ever integration of Facebook in YouTube. for the Kraft organisation. First of its kind.
Olympic Games digital activation for the Creation of unique E-boutique store. First Early trendsetting presence on Pinterest
whole SKY network in Italia F-commerce site developed for P&G. for Hairstyling. Try vs Plan Approach.
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 28
29. MOBILE & MOBILE APPS
Boosted consumption frequency through a Connected TV social application to share Increased POP sales & consumer engagement
sports training, tracking & coaching app. your emotions while watching soccer on TV. with QR codes on bottle neck tags
Sales team iPad application (Rollout Q4 ’12) Everyday utility app for fashionistas : Dior Geolocalized gaming platform created by our
Centerpiece of Renault New Retail Approach. Addict iPad Agenda. Av. usage 4 time/day FullBooster incubator. 15 min per session.
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 29
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30. ADVERTISING
TV & CINEMA National Collect Campaign TV, @TV & Social Game TV, BILLBOARDS, RADIO Launch Campaign
TV, @TV & BILLBOARDS Campaign METRO BUZZ EVENT RADIO & BILLBOARDS Campaign
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 30
31. AWARDS
// Selection of our recent awards
Lions | Grand Prix | Effies | W3 Awards | Eurobest | IAB | Webbys
SHORTLIST GRAND PRIX GRAND PRIX GRAND PRIX SILVER
Cannes Lions Festival Prix Stratégies du Sport EFFIE Prix Stratégies du Design Eurobest
Outdoor special event Integrated campaign Integrated campaign Digital Campaign FMCG
"Adidas is all in" "Adidas is all in" SFR Business Eurostar Sagres Chocolate Website
GRAND PRIX GRAND PRIX GOLD BRONZE Nomination SXSW Web
Cristal Festival Prix Stratégies du Mobile EFFIE EFFIE Awards
Food & Beverage iPhone/iPad Application LG corporate branding Social media Mobile campaign
« Green Eyed World » Sprite Lemonde.fr campaign strategy TMN PleaseFixTheiPhone
Award Category Entity
Relationship Marketing Agency of the Year 2012 Prémios Neurónios FULLSIX Portugal
Independent Interactive Agency of the Year 2011 Agency of the year Awards FULLSIX France
Digital Agency of the Year 2011 Premios Sapo Grand Union Portugal
Interactive and Digital Media Agency of the Year 2011 Clube Criativos Portugal FULLSIX Portugal
Independent Communication Group of the Year 2009 Agencies of the year Awards FULLSIX Group
Digital Agency of the Year 2009 Meios e Publicidade FULLSIX Portugal
Digital Agency of the Year 2008 Meios e Publicidade FULLSIX Portugal
Digital Agency of the Year 2008 Sapo Awards FULLSIX Portugal
Interactive Communication Agency of the Year 2004 Agencies of the year Awards FULLSIX France
Interactive Communication Agency of the Year 2003 Agencies of the year Awards FULLSIX France
Interactive Communication Agency of the Year 2001 Agencies of the year Awards FULLSIX France
Best Multimedia Agency of the Year 1999 Agencies of the year Awards Grey interactive
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32. AWARDS
// Focus France 2012
Win Award Category Client
PRIX Grand Prix Stratégies du Digital Integrated Campaign Adidas is all in
BRONZE TOP COM Corporate Design Web Design SFR.com
PRIX E-marketing Awards Acquisition Strategy Monoprix
PRIX Prix des Agences de l’année 2011 Independent interactive Agency Fullsix agence de l’année
GOLD Trophées LSA de innovation Industrial communication Samsonite
GRAND PRIX Grand Prix stratégies du Sport All categories Adidas is all in
PRIX Grand Prix stratégies du Sport Global Campaign Adidas is all in
PRIX Grand Prix stratégies du Sport Event Operations Adidas is all in
SILVER EFFIE Fashion / accessories / luxury Samsonite Cosmolite
GOLD TOP COM Consumer Relationship Marketing Monoprix sur Facebook
SILVER TOP COM Consumer Event website DOP «adopte un déchet»
PRIX Grand Prix stratégies du design Corporate Website SFR.COM
GOLD US International Film & Video Festival Film & Video Adidas «is all in»
PRIX Trophées Marketing Magazine Relationship Marketing LCL «Open crémaillère»
PRIX Trophées Marketing Magazine Communication Strategy Eurostar «London Virus»
BRONZE Grand Prix Top Com Relational B to B Marketing SNCF «Voyagez Léger»
MENTION Grand Prix Stratégies du Marketing Client Relationships on social networks Monoprix
PRIX Grand Prix Stratégies du Marketing Client Viral Clients Operation LCL «Open Crémaillère»
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 32
33. 4- Talents, Organization & Tools
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34. A HISTORY OF ORGANIC GROWTH
// Led by entrepreneurs and clients trust
2005 2011
1 Marco Tinelli / President Group (1998)
Marge Brut Marge Brut
2 Yann Doussot / CEO Ekino (1998) €20m €50m 12
11
3 Philippe Mihelic / France CCO (1998)
4 Jérôme Toucheboeuf / CEO FullSIX Retail (1998) 2012
eKino Pologne
5 Jean-Guy Saulou / CEO FullSIX (2000)
6 Filipa Caldeira / CEO FullSIX Iberia (2001) 2010 14
Acquisition de Grand Union,
7 Antoine de Lasteyrie / CEO 6:AM (2001) Changement de nom pour Six&co
Lancement de Grand Union, 10
8 Jérôme Giraud / Group CFO (2008) & eKino
9 Matt Nicholls / Rob Forshaw / CEO Grand Union UK (2010)
10 Adriana Ripandelli / CEO Grand Union Italy (2011) 9
11 Benoit Storelli / CEO FullSIX Group (2013) 2008
Soutient de MBO
12 Fabien Rochette / CTO FullSIX Group (2013) Par Motion Equity 2011
Partners
2009 Lancement FullSix Retail,
Acquisition Netsonda Grand Union Italie, Full Booster,
Acquisition Novalem
2006 8
Lancement d’OTO
2004 2007
FullSIX New York Lancement Allemagne
2001 2005
Gi devient FullSIX Lancement 6:AM
1999 Fusion avec Inferentia Lancement Six&Co
1998 3 fondateurs lancent Gi Lancement Asie
Lancement Espagne
6 fondateurs Portugal, UK & Italie 2003
créent Grey
interactive 7
6
5
4
3
2
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation
1 //page
35. WHO WE ARE
// In a few facts
Moscow
London
18 AGENCIES
STRATEGY
Paris CREATION
Poznan
SPECIFICATIONS
New York
Lisbon DELIVERY MANAGEMENT
Berlin 5 CENTERS OF EXCELLENCE
THINKSYNC LAB – PARIS
Milan
ECOMMERCE & UX – LONDON
EMERGING MEDIA – LISBON
Madrid
Shanghai PERF. MEDIA – PARIS
São Paulo
TRENDWATCH – NEW YORK
Dedicated Renault Hub
3 DELIVERY CENTERS
FRONT & BACK OFFICE – PARIS
FRONT & BACK OFFICE – LISBON
Delivery centers BACK OFFICE – POZNAN
Centers of excellence and innovation
Client service desks
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 35
36. OUSTANTDING DELIVERY MADE SIMPLE
// from our delivery centers
MULTITOUCH INTERNATIONAL, CLIENT
CONSUMER INCLUSIVE
DASHBOARD PROJECT MANAGEMENT SITE
BIG DATA
ONLINE KNOWLEDGE
SYNC TOOLS
CENTER
ADEXCHANGE
DEVELOPMENT TOOLS : WORLDWIDE,
CMS, eCOMMERCE, TESTING CROSS NETWORK
PRODUCTIVITY TOOLS
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 36
37. GROWTH THROUGH THOUGHT LEADERSHIP
// From our centers of excellence
Market thought leadership Regular White Papers from our ThinkSync Lab
Strategic, board-level
consultancy
Leading consumer planning
& insights capabilities
Quarterly trend reporting & workshops Biannual consumer digital behaviour tracking
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page
38. A CLIENT CENTRIC ORGANIZATION
// Boosting results through project management
Client centric teams specifically built around client needs
A unique point of contact accountable for all disciplines, work and results
Full access to vertical expertise and knowledge on request
Proven effective coordination, quality management and workflow tools
Strong international culture and consistent organization accross countries.
FULLSIX GROUP TEAM
CLIENT TEAM
Partner Creative
LEAD
Consulting Sync Mgr
& PM
EMPLOYEES BREAKDOWN BY ACTIVITY
BU 1 BU 2 BU 3 • 40% Consulting & PM
• 25% Creation 1000+
• 30% Technology TALENTS
• 5 % Data Management
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 38
39. MULTI SCREEN USER EXPERIENCE
// Synchronized Marketing
An innovative, constantly updated set of custom methodologies to design and implement
breakthrough, multi screen consumer experiences.
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 39
40. FULLSIX GROUP TECHNOLOGY ASSETS
// Making delivery simple for our clients
Dedicated technical project management teams Content Management :
This team is involved in all FullSIX Group projects, Packaged solutions
Creating a mixed culture (Open source or professional)
Ability to work with marketing and functional teams Custom development for specific needs
Projects of very different scales
Teams are able to work with different organization and Ecommerce solutions :
methodologies Custom solutions with complex backend integration
All project managers have worked on different project Packaged software
size, mixing rigorous project management and agile
methodologies Ekino sponsored PHP framework (Sonata
Ekino is able to work with the best suited methodology
Traditional IT development process (LMT…) Front end technologies :
Agile or Scrum methodology Multi channel technologies
… > Web, RIA, Mobile, Tablet, TV
Social platforms integrations
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 40
41. A BROAD SET OF PARTNERS RELATIONSHIPS
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 41
42. MORE ?
// Keep in Touch
Website Youtube Channel Facebook Wall
http://www.group.fullsix.com Youtube.com/fullsixgroup Facebook.com/fullsix
Pinterest Board Twitter Feed Wikipédia page
pinterest.com/fullsixgroup/ http://twitter.com/#!/Fullsixgroup fr.wikipedia.org/wiki/FullSIX
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43. That’s it for now…
What do you think?
© FullSIX 2013 – Strictly Confidential – All Rights Reserved – No reproduction or diffusion without written authorisation //page 43