Full Scale Media offers an informative PowerPoint on the uses of the internet to increase small business revenue and popularity.

1. 3 Ways Small
Businesses
Can Use the
Internet to
Increase
Business

2. 1. SOCIAL MEDIA
2. LOCAL SEARCH
3. SOCIAL REVIEWS

3. SOCIAL MEDIA
78% of small businesses attract new customers through Social Media
Nearly 50% of online customers expect businesses to provide customers support on Facebook … but only 23% actually do.
71%
78%
88%
Of consumers
admitted that social
media referrals
plays a part in
their purchasing
Decisions.
of consumers said
that a companies’
social media posts
impact their
purchases .
Of consumers who
found the item they
purchased by
searching for it,
admitted they were
already thinking
about it.

4. SOCIAL MEDIA
Benefits of Facebook and Twitter
• 80% of customers on social networks
prefer to connect themselves to
brands through Facebook.
• 52% of small businesses found
customers on Facebook.
• 36% of small businesses found
customers on Twitter.
• 47% of consumers use Twitter to
search about new products and
services.

5. SOCIAL MEDIA
Compelling Social Media Statistics
4 in 10 social
media users have
purchased an
item online or instore after
marking an item
as a favorite.
15% of customers
use social media
websites to search
local businesses.
72 % of adult
internet users in
the U.S. are now
active on at least
one social
network.
70% of brands
now have a
presence on
Google+
46% of online
users count on
social media
before making a
purchase
decision.
71% of social
media users are
more likely to
purchase from a
business they are
connected with.

6. LOCAL SEARCH
INCREDIBLY, 25% of online business listings are
inaccurate, making it harder for consumers to contact and
find them.
3 out of 4 mobile searches trigger follow up actions:
18%
17%
17%
Shared
Information
Visited
a Store
Made
a Purchase

7. LOCAL SEARCH
74%
Of smartphone owners use
location based services (which is
double from the same survey a
year prior).
55%
Of conversions from mobile searches
happen within one hour because of
closer proximity to the point of
purchase and because the searcher is
more mentally prepared to make a
purchase.

8. LOCAL SEARCH
50% of local searches do not occur on search engines, but on directions and apps.
Other Eye-Opening Facts
61%
66%
88%
86%
Of smartphone
owners conduct
local searches.
Of consumers
want company
photos online.
Of consumers who search
for a type of local business
on a mobile device call or
go to the business within
24 hours.
Of survey participants
have used the internet
to find a local business.

9. SOCIAL REVIEWS
97% of all consumers search for a local business online.
Popular Review Sites Include:

10. SOCIAL REVIEWS
82%
Of Yelp users visit
Yelp because they
intend to buy a
product or service.
93%
Of consumers
frequently or
occasionally purchase
from a local business
after visiting Yelp.
93%
Purchase within a week

11. SOCIAL REVIEWS
The Importance of Online Reviews
72% of consumers trust online reviews as much as personal
recommendations
70%
7 in 10
Of consumers trust
Of consumers trust
online reviews as much online reviews as much
as personal
as personal
recommendations
recommendations
+20%
90%
Reviews on a site can
boost conversion of
purchase by +20%
Of consumers say
positive reviews
influenced buying
decisions
86%
Said buying decisions
were influenced by
negative online
reviews

12. www.bizaarevoice.com
www.businessweek.com
http://yelp.typepad.com
http://www.sitepoint.com
http://www.mediabistro.com
http://socialmediatoday.com
http://www.sitepoint.com
http://www.business2community.com
http://listedlocally.com
http://localvox.com
http://www.yola.com