2. DEFINING SALES CHARACTERISTIC Fundly increases donation transaction rates by over 50%. The moment a supporter is most connected with a cause is when they make a donation. This is the moment Fundly engages the supporter leverages their personal social-graph as a fundraising tool.
3. ELEVATOR PITCH Fundly has raised more dollars through crowdsourced* fundraising than any other company… $200 million to date. Fundly allows your cause to leverage supporters social networks to increase the number and size of your donations. Your supporters are your most valuable assets. They really care so make it easy for them to help you succeed. They will love you even more for it. * Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. http://en.wikipedia.org/wiki/Crowdsourcing
4. 1 HOW DOES IT WORK? Fundly gives you a donation page widget that can be installed on any web page or Facebook profile.Create as many donation pages, or landing pages as you want.
5. 2 HOW DOES IT WORK? Now the MAGIC happens. When the donor makes a contribution on the Fundly donation page, Fundly’s social-multiplier™ kicks in. The donor is invited to tell his or her friends about the great thing they did for you, and don’t think they won’t*. * And they do 25% to 90% of the time if you are doing good work.
6. 3 HOW DOES IT WORK? Friends are 10 times more likely to give to a cause that their friends support. This is true both on and off line. When friends of a donor see who the donor supports, they are more likely to give.
7. BUT DOES IT WORK? And how! Fundly customer see between a 15% and 51% increase in the number of donations. Just to clarify:15% to 51% increase in the number of donations.
8. PROOF The following donation page was launched on 3/11 at 6:00 AM EST on behalf of the Red Cross - Silicon Valley:
9. RESULTS For every 100 donations processed online by the Fundly donation page:
12. NOTE These results are after only 24 hours. Optimization of messaging and design can increase results by 30%*. 150Gifts 100 Gifts + Optimization= Boxer for Senate, 2010 experienced a 90% Facebook post rate after optimization.
13. YOUR JOB Drive your supporters to public and personal donation pages using: Email Blasts Direct Mail Online Advertising Phone Banking Events Tweets Facebook Posts
14. FUNDLY Processes your donations: Personal Donation Pages Public Donation Page Landing Pages Facebook Donation Pages
15. FUNDLY Engages and activates your supporters: Personal Fundraising Pages Social-Multiplier™ SupporterWidgets Volunteer Action Center
18. FEATURES Social-Multiplier™Make it easy for your donors to act on their their support in Facebook. Fundly’s award winning Facebook app uses gaming dynamics to engage supporters share your story among their social network.
19. FEATURES Volunteer Action CenterGive your supporters away to communicate with their friends in their preferred blah blah blah. Facebook, Twitter or even email.
20. FEATURES Personal Fundraising PagesGive your supporterstheir own personal supporter page where they can tell their friends why they support the cause and collect donations from their friends.
21. FEATURES Supporter WidgetsGive your partners a easy way to drive support back to your site. Widgets can be posted anywhere and show real-time fundraising progress.
22.
23. Stop donors from making a gift and disappearing at the moment they are most engaged with your organization.
24. Facebook “likes” are great but by using Fundly to turn your Facebook supporters into donors will do more for your organization.
26. Fundly allows you to improve success rates and trackablity for all your marketing activities. Using the Fundly donation page widget, you can create custom landing pages for every email blast, advertisement, or direct mail piece so that the messaging is consistent and trackable.