4. Who is involved in the Adoptability Project? Researchers FTE Geoff Kuehne (CSIRO) 0.95 Rick Llewellyn (CSIRO) 0.20 Perry Dolling (DAFWA) 0.10 David Pannell (UWA) 0.05 Roger Wilkinson (VicDPI) 0.05 Allan Curtis (CSU) 0.05 Diana Federenko (DAFWA) 0.10 Mike Ewing (FFI CRC) -
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7. Influences on Adoption conceptualised as Quadrants Relative Advantage for the Population Population -specific influences on the ability to learn about the Innovation Learnability Characteristics of the Innovation Relative Advantage of the Innovation
8. Conceptual Framework of Adoption and Diffusion Influences Relative Advantage for the Population Population -specific influences on the ability to learn about the Innovation Learnability Characteristics of the Innovation Relative Advantage of the Innovation B.Group involvement A. Advisory support C. Relevant existing skills and knowledge a.Networks b. Farmers networks & skills d. Learning of Relative Advantage X. Time to Peak Adoption c. Trialability of Innovation L. Innovation complexity K. Trialing ease M. Observability D. Innovation awareness f. Relative Advantage Y. Peak Adoption Level N. Relative upfront cost of innovation O. Reversibility of innovation G. Risk orientation H. Enterprise scale I. Family succession & management horizon E. Profit orientation J. Short-term constraints F. Environmental orientation P. Time for profit benefits to be realised R. Time for environmental benefits to be realised S. Environment U. Ease & convenience T. Risk Q. Profit e. Investment cost