Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024

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FutureM 2013 session with Digital Marketing NOW Speakers: Gregg Fraley Co-Founder and Principal, KILN Tom Shapiro CEO, Digital Marketing NOW Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.

Marketing

Paradigm Shifts

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Predictive & Adaptive Marketing

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Omnichannel Marketing

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“Digital” is Going Away

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The Click is Going Away

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Growth Hacker Marketing

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Radical Transparency

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Copyright 2013 by Digital Marketing NOW. All rights reserved.

Screens

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Screens Everywhere

Source: Corning, A Day Made of Glass 2

Platform-Agnostic
Consumers

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Design

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Advertising

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Advertising
Everywhere

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Copyright 2013 by Digital Marketing NOW. All rights reserved.

Media Fragmentation

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Purpose-Driven
Marketing
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Focusing on the Why

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Mobile

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Mobile as the New Hub

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The Mobile Only User
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Video

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Video Growth

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Facebook & Twitter

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Facebook & Twitter
Monetization

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Real-Time

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Software is
EATING Marketing

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Real-Time Bidding

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Real-Time Social
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Mash-Ups

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PR, SEO & Social Mash-up

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Copyright 2013 by Digital Marketing NOW. rights reserved.

Paid Search & Display Mash-up
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Social & Mobile Mash-up

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Content

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Transmedia Storytelling

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International

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International Growth

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360 Marketing

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Sensory Exploration

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Summary of Trends

Copyright 2013 by Digital Marketing NOW. All rights reserved.

 Predictive & Adaptive Marketing
 Omnichannel Marketing

 The Mobile Only User
 Video Growth

 “Digital” is Going Away

 Facebook & Twitter Monetization

 The Click is Going Away

 Software is EATING Marketing

 Growth Hacker Marketing
 Radical Transparency
 Screens Everywhere

 Platform-Agnostic
Consumers
 Design as a Strategic
Weapon
 Invisible Design

 Advertising Everywhere
 Media Fragmentation
 Focusing on the Why
 Mobile as the Hub
Copyright 2013 by Digital Marketing NOW. All rights reserved.

 Real-Time Bidding
 Real-Time Social
 PR, SEO &
Social Mashup
 Paid Search &
Display Mashup
 Social &
Mobile Mashup
 Transmedia Storytelling
 International Growth
 Sensory Exploration

Capitalizing on the
Trends
Copyright 2013 by Digital Marketing NOW. All rights reserved.

Holistic Analytics

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Copyright 2013 by Digital Marketing NOW. All rights reserved.

Copyright 2013 by Digital Marketing NOW. All rights reserved.

Tom Shapiro
ts@DigitalMarketingNOW.com
781.866.2277
@DigitalMN
@TomShapiro

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

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45.  Predictive & Adaptive Marketing  Omnichannel Marketing  The Mobile Only User  Video Growth  “Digital” is Going Away  Facebook & Twitter Monetization  The Click is Going Away  Software is EATING Marketing  Growth Hacker Marketing  Radical Transparency  Screens Everywhere  Platform-Agnostic Consumers  Design as a Strategic Weapon  Invisible Design  Advertising Everywhere  Media Fragmentation  Focusing on the Why  Mobile as the Hub Copyright 2013 by Digital Marketing NOW. All rights reserved.  Real-Time Bidding  Real-Time Social  PR, SEO & Social Mashup  Paid Search & Display Mashup  Social & Mobile Mashup  Transmedia Storytelling  International Growth  Sensory Exploration

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Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
Design As a Strategic Weapon

Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024

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