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TwitterStrategyfor
G1OBALS.org
Source: http://www.jeffbullas.com/
Twitter strategy
Twitter strategy
Twitter strategy
http://www.jeffbullas.com/2013/03/26/40-ways-to-increase-your-twitter-followers-plus-infographic/
How to increaseaudience
• Follow followers
• Follow the big names and their
followers (20-40 people at a time)
• “Clean up” e.g. people that don’t
follow you back
• Retweets/ Replies/ Hashtags
Keys to twittersuccess
• Timeless content rather than news
• Inform, educate, inspire or entertain
• Tweet multimedia (pics, videos, slideshare etc)
• Automate where appropriate
(tweepi, socialoomph, twitterfeed)
• Tweet links to content on other social networks
• Tweet consistently
• Prominent twitter sharing function on blog
• Tweet during busy hours: 8am to 7pm
• Keep tweets short and snappy
Compellingheadlines
• Get what you want (eg. “The secret to cheap
airline travel”)
• Predictions about the future
• Pains (eg. “Get rid of...”)
• Fact & Fiction (eg. “5 common
misconceptions about ...”)
• How to/ Tricks of the trade
• Best/ worst
• Lists (eg. “10 things you should know
about...”)
Twitter strategy
Twitter strategy
Twitter strategy
http://www.jeffbullas.com/2013/07/08/how-to-get-more-retweets-on-twitter/
Hashtags
• No more than three # per tweet
• Use general topics like
#SocialMedia #Travel etc.
• Don’t make Tweets unreadable
• Don’t start Tweets with #
AdvertisingOptions
• Promoted account
– Featured in search results
– Appears in “who to follow” section
• Promoted tweet
– Search results and user timelines
– Priced on Cost-per-Engagement
basis
– Interest targeting
Types of Contests
• Q&A #: most creative answer wins
• Q&A #: fastest (correct) answer
wins
• Sweepstakes (randomly
chosen, retweet and/or follow to
win)
• Photo contest

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Twitter strategy