The Mexican media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Mexican is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Mexican media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Mexican companies such as Azteca, Televisa and Radio Centro. The report is 56 pages in length and has 76 tables and charts.

1. Mexico – Media Industry
Profile
Country Profile
August 2009
For information and analysis on the global media industry, visit G2Mi.com.

2. ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory
services to the global media industry and operates the media industry research website, G2Mi.com. For further
details on Heernet Ventures, please visit the company website, heernet.com.
Published by:
Heernet Ventures Limited
Private Limited Company. Registered in England (No. 4829700)
Tel: +44 (0) 208 180 7223
Fax: +44 (0) 870 762 3014
© Heernet ventures limited 2009. All Rights Reserved.
All corporate logos, images and brands are copyright of the respective companies.
TERMS & CONDITIONS OF USE
Every attempt has been made to ensure that the information in this report is correct at the time of publication.
Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this
report. Unless specified, the views expressed in this report are purely those of the author.
The content of this report does not in anyway constitute investment advice or investment recommendations.
Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated
by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country.
The content of this report can not be reproduced without the written permission of the author.
This copy must not be circulated in either electronic or print format outside of the purchasing organisation.

3. Table of Contents
COUNTRY PROFILE
MEDIA MARKET CHARACTERISTICS
ADVERTISING ANALYSIS
SECTOR PROFILES
TELEVISION
Adspend analysis
Audience share analysis
Pay TV market
RADIO
Audience share analysis
NEWSPAPERS
Circulation analysis
ONLINE MEDIA
Subscriber analysis
Adspend analysis
Audience analysis
MAGAZINES
Circulation analysis
OUTDOOR ADVERTISING
TELECOMS ENVIRONMENT
COMPANY PROFILES
GRUPO TELEVISA
Overview
Key Developments
Activities
Financials
Key Transactions
Management
Ownership
TV AZTECA
Overview
Key Developments
Activities
Financials
Management
Ownership
GRUPO RADIO CENTRO
Overview
Key Developments
Activities
Financials
Management

4. Table of Figures
FIGURE 1) KEY MACROECONOMIC DATA
FIGURE 2) GROWTH IN WORKING POPULATION
FIGURE 3) MAP
FIGURE 4) GDP GROWTH
FIGURE 5) FDI TRENDS (1996 – 08)
FIGURE 6) FDI BY COUNTRY (2008)
FIGURE 7) % HOUSEHOLDS WITH KEY MEDIA SERVICES (2008)
FIGURE 8) % REACH OF KEY MEDIA SERVICES (2008)
FIGURE 9) ADVERTISING GROWTH (1996 - 08)
FIGURE 10) ADSPEND DATA BY MEDIA TYPE (2004 - 08)
FIGURE 11) ADVERTISING, GROWTH AND SEGMENTATION ANALYSIS (2008)
FIGURE 12) TOP ADVERTISING CATEGORIES (2007)
FIGURE 13) TELEVISION, ADSPEND GROWTH (2004-08)
FIGURE 14) TELEVISION, LEADING TELEVISION CHANNELS
FIGURE 15) TELEVISION, AUDIENCE SHARE OF LEADING BROADCASTERS (2004 – 08)
FIGURE 16) TELEVISION, AUDIENCE SHARE OF LEADING CHANNELS (2004 – 08)
FIGURE 17) TELEVISION, MARKET STRUCTURE (2008)
FIGURE 18) TELEVISION, PAY TV - % PENETRATION (2001 - 08)
FIGURE 19) TELEVISION, PAY TV SUBSCRIBER ANALYSIS (2000 – 09)
FIGURE 20) TELEVISION, CABLE TELEVISION PLAYERS
FIGURE 21) TELEVISION, CABLE TV PENETRATION
FIGURE 22) TELEVISION, PAY TV SUBSCRIBER ANALYSIS (BY REGION, 2006 – 08)
FIGURE 23) TELEVISION, PAYTV SUBSCRIBER DATA (1998 - 09)
FIGURE 24) RADIO, ADSPEND GROWTH (2004 – 08)
FIGURE 25) RADIO, CHANNELS BY BROADCASTER (2008)
FIGURE 26) RADIO, CHANNELS BY REGION
FIGURE 27) RADIO, AUDIENCE SHARE (2008)
FIGURE 28) RADIO, AUDIENCE SHARE DATA (2000 - 08)
FIGURE 29) NEWSPAPERS, ADSPEND GROWTH (2004 - 08)
FIGURE 30) NEWSPAPERS, LEADING PAPERS BY CIRCULATION
FIGURE 31) ONLINE MEDIA, INTERNET SUBSCRIBERS ANALYSIS (2000 – 08)
FIGURE 32) ONLINE MEDIA, INTERNET USER ANALYSIS (2000 – 08)
FIGURE 33) ONLINE MEDIA, ADSPEND ANALYSIS (2005 – 08)
FIGURE 34) ONLINE MEDIA, TOP ADVERTISING CATEGORIES (2008)
FIGURE 35) ONLINE MEDIA, LEADING WEBSITES (MARCH 2009)
FIGURE 36) MAGAZINES, MAJOR PLAYERS
FIGURE 37) MAGAZINES, ADSPEND GROWTH (2004 - 08)
FIGURE 38) MAGAZINES, LEADING 20 TITLES (BY CIRCULATION, 2008)
FIGURE 39) MAGAZINES, LEADING MENS TITLES (BY CIRCULATION, 2008)
FIGURE 40) MAGAZINES, LEADING WOMENS TITLES (BY CIRCULATION, 2008)
FIGURE 41) OUTDOOR ADVERTISING, KEY PLAYERS
FIGURE 42) TELECOMS, MOBILE USERS (2000 – 09)
FIGURE 43) TELECOMS, MOBILE PENETRATION GROWTH (1996 – 08)
FIGURE 44) TELECOMS, MOBILE PENETRATION BY REGION
FIGURE 45) TELECOMS, MOBILE TELECOMS REVENUES (2000 – 08)
FIGURE 46) TELECOMS, MOBILE PENETRATION BY REGION (2000 – 08)
FIGURE 47) GRUPO TELEVISA, SUMMARY FINANCIALS
FIGURE 48) GROUP TELEVISA, KEY ACTIVITIES
FIGURE 49) GRUPO TELEVISA, MEDIA PENETRATION DATA (2004 – 08)
FIGURE 50) GRUPO TELEVISA, PRIME-TIME SHARE BY CHANNEL (2006 – 08)

5. FIGURE 51) GRUPO TELEVISA, SKY SUBSCRIBER GROWTH (2003 – 08)
FIGURE 52) GRUPO TELEVISA, CABLE AND TELECOM SUBSCRIBERS (DECEMBER 2008)
FIGURE 53) GRUPO TELEVISA, SUMMARY FINANCIALS (2006 – 08)
FIGURE 54) GRUPO TELEVISA, REVENUE SEGMENTATION ANALYSIS BY ACTIVITY (2004 – 08)
FIGURE 55) GRUPO TELEVISA, REVENUE SEGMENTATION ANALYSIS BY REGION (2004 – 08)
FIGURE 56) GRUPO TELEVISA, KEY MANAGEMENT
FIGURE 57) GRUPO TELEVISA, TOP 10 SHAREHOLDERS
FIGURE 58) TV AZTECA, KEY SUBSIDIARIES
FIGURE 59) TV AZTECA, SUMMARY FINANCIALS
FIGURE 60) TV AZTECA, LEADING CHANNELS
FIGURE 61) TV AZTECA, AUDIENCE SHARE (2008 – 09)
FIGURE 62) TV AZTECA, KEY ACTIVITIES DATA (2006 – 08)
FIGURE 63) TV AZTECA, PROGRAMMES BROADCAST BY GENRE
FIGURE 64) TV AZTECA, TELENOVELA PRODUCTION AND PROGRAMMING HOURS
FIGURE 65) AZTECA AMERICA, NET REVENUE GROWTH (2004 – 08)
FIGURE 66) AZTECA AMERICA, PENETRATION DATA
FIGURE 67) TV AZTECA, SUMMARY FINANCIALS
FIGURE 68) TV AZTECA, REVENUE SEGMENTATION (H1 2009)
FIGURE 69) TV AZTECA, KEY MANAGEMENT
FIGURE 70) TV AZTECA, SHAREHOLDING PATTERN
FIGURE 71) GRUPO RADIO CENTRO, SUMMARY FINANCIALS
FIGURE 72) GRUPO RADIO CENTRO, LEADING RADIO CHANNELS (2008)
FIGURE 73) GRUPO RADIO CENTRO, AUDIENCE SHARE BY CHANNEL (2007 – 08)
FIGURE 74) GRUPO RADIO CENTRO, KEY FINANCIALS (2004 – 08)
FIGURE 75) GRUPO RADIO CENTRO, QUARTERLY FINANCIALS (2008 – 09)
FIGURE 76) GRUPO RADIO CENTRO, KEY MANAGEMENT

6. The Mexican media industry is one of the most attractive media markets in the world. With its
strong economic growth, large and growing urban population and high literacy rates, Mexican is
one of the most exciting destinations for investment in the media segment. This report provides a
comprehensive overview of the Mexican media market covering the market size and structure of
each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online
media). It also includes detailed profiles of leading Mexican companies such as Azteca, Televisa
and Radio Centro. The report is 56 pages in length and has 76 tables and charts.
Introduction
Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media
industry. The profiles are an essential tool for media industry professionals and advisors seeking an
up to date overview of the size, structure and competitive environment of a country’s media
industry.
Contents
The profiles contain: an economic and demographic country overview; historic and current adspend
analysis by media; descriptions of the key industry segments such as television, newspapers, radio,
magazines and online media. For each industry segment, there is market size and structure data
including information on reach and usage for leading players and products.
Industry Expertise
As a specialist media research and advisory firm, Heernet Ventures publishes media industry
research which is comprehensive, up to date and insightful. In addition to its industry reports and
research, the company also operates the Global Media Market Intelligence website (G2Mi.com)
which carries a wide range of information and analysis on the global media industry.
Reasons to buy
These profiles are ideal for customers seeking a comprehensive overview of the media industry in a
particular country. They provide the customer with complete country analysis in a single report.
Current customers include leading media companies, investment banks, consulting firms and private
equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation,
Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.

7. To order this report, please
visit shop.g2mi.com
or call +44 208 180 7223
We publish a wide range of reports and market data on the global media industry. Details on the
f
publications can be viewed at our online research shop (shop.g2mi.com). In addition to our
publications, we can undertake bespoke research and consulting assignments for clients. Our client
base includes leading media companies, private equity firms and investment banks.
Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)