Interactive Content Formats/Platforms (Seth Lieberman)

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G3 Communications

Marketing Tecnología Empresariales

PRESENTED BY!
#C2C14!
How to Increase Engagement and Drive
Conversions with Interactive Content!
Presented by:!
Seth Lieberman, CEO SnapApp!
!

#C2C14!
About SnapApp!
Software That Eliminates Developers from Marketing !
More Value For !
The Marketer!More Value For !
The Audience!

#C2C14!
About DDI!
Talent That’s Ready
for Business!
•  Talent Acquisition!
•  Leadership
Development!
•  Succession
Management!

#C2C14!
Why Interactive Content- !
Reciprocal Value!
Deepen!
Relationships!
Drive!
Repeat Trafﬁc!
Increase!
Engagement!
Welcome!
Back!!
•  The act of interacting with content enriches the user & content provider!
•  The exchange of information results in tailored experiences!

#C2C14!
Internal Metrics!
§  550% Increase in email open rates!
§  1,724% Increase in click through rate!
Eloqua Global Benchmarks!
§  375% above benchmark open rate!
§  720% above benchmark click through rate!
The ROI of Interactive!

#C2C14!
1. Engage the Audience!
CTA: Diagnosis!

#C2C14!
2. Drive Marketing Outcome!
Lead Generation!

#C2C14!
§  Seth Lieberman!
§  SnapApp.com!
§  email: slieberman@snapapp.com!
§  twitter: @SethWLieberman!
§  phone: 617-923-0000!
Conclusion!

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Barbarossa is a Digital Media and Content Marketing agency that offers practical content-based web solutions with direct and tangible results, which can be measured and optimised to improve UX, generate sales leads, boost your web traffic and create additional revenue channels. We lead with cutting edge innovation which is driven by best practice operational methodologies and top shelf technology to ensure you are leagues ahead of the competition. Our primary directive is to create emotionally engaging brand stories that customers will love and will love to share.

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Interactive Content Formats/Platforms (Seth Lieberman)

1. PRESENTED BY! #C2C14! How to Increase Engagement and Drive Conversions with Interactive Content! Presented by:! Seth Lieberman, CEO SnapApp! !

2. #C2C14! About SnapApp! Software That Eliminates Developers from Marketing ! More Value For ! The Marketer!More Value For ! The Audience!

3. #C2C14! About DDI! Talent That’s Ready for Business! •  Talent Acquisition! •  Leadership Development! •  Succession Management!

4. #C2C14! Why Interactive Content- ! Reciprocal Value! Deepen! Relationships! Drive! Repeat Trafﬁc! Increase! Engagement! Welcome! Back!! •  The act of interacting with content enriches the user & content provider! •  The exchange of information results in tailored experiences!

5. #C2C14! Internal Metrics! §  550% Increase in email open rates! §  1,724% Increase in click through rate! Eloqua Global Benchmarks! §  375% above benchmark open rate! §  720% above benchmark click through rate! The ROI of Interactive!

6. #C2C14! 1. Engage the Audience! CTA: Diagnosis!

7. #C2C14! 2. Drive Marketing Outcome! Lead Generation!

8. #C2C14! 3. Deliver Value! Results!

9. #C2C14! §  Seth Lieberman! §  SnapApp.com! §  email: slieberman@snapapp.com! §  twitter: @SethWLieberman! §  phone: 617-923-0000! Conclusion!

Interactive Content Formats/Platforms (Seth Lieberman)

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