With 6 billion mobile subscriptions worldwide, a 200% growth rate forecast for tablet computers, and smartphones now outpacing PC sales, mobile signifies the most sweeping media of all time. B2B marketers must align their efforts with these dramatic changes so as to improve their ROI and ensure their market relevance. This session will illuminate the B2B content marketing opportunities of a newly mobile world, highlight ideas on how marketers can leverage these exciting mobile tools and technologies while also featuring mobile imperatives for optimizing Web content across smartphones and tablets.