This webinar previews exclusive new data gathered from a Retail TouchPoints survey of retail executives, which focused on the current status of mobile deployments supporting both e-commerce and in-store initiatives, as well as plans for future roll-outs. The survey results will reveal how cutting edge retailers are using mobile for scanning, digital receipts, cross channel transactions, self-checkout, price look ups and deal of the day offers. This new data provides insights into: The current functionality retailers are offering on mobile apps Plans for integrating mobile apps to improve the in-store shopping experience The percentage of retailers enabling store associates with tablet devices Projections on the number of retailers planning to deploy mPOS with tablets and smartphones Join Retail TouchPoints and AisleBuyer, the leader of in-store mobile solutions, for an advanced look at the data gathered from this survey. This webinar provides "behind-the-scenes" perspective on what leading retailers have learned during the early stages of mobile adoption and the best practices that should be followed to ensure the success of mobile strategies.

1. #mCommShop December 15, 2011
Mobilizing The Store
Game-Changing Trends For 2012
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2. Welcome to the Webinar
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Type your question here
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3. Follow this Webinar on Twitter
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4. About Retail TouchPoints
 Launched in 2007
 Over 20,000 subscribers
 To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter:
www.retailtouchpoints.com/signup
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5. Panelists
Scott Todaro Andrew Gaffney
VP, Marketing Publisher
AisleBuyer Retail TouchPoints
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6. POLL
Do you have a mobile app
that connects consumers to
your e-Commerce site?
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7. Do you have a mobile app that connects consumers
to your e-Commerce site?
Yes
No
19%
81%
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8. Do you have a mobile app that connects consumers
to your e-Commerce site?
Revenue of $100 Million plus Revenue of $500 Million plus
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9. If "yes," what type of e-Commerce functionality do
you offer in your app? (Check all that apply)
Store
locator
87%
Browse
catalog
74%
Promo>ons
and
coupons
68%
Check
prices
68%
Buy
online/ship
to
store
or
home
55%
Search
55%
Set
up
an
account
52%
Product
ra>ngs
and
reviews
48%
Deal
of
the
day
45%
Other
26%
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10. POLL
Do you have an app that is
intended for in-store use?
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11. Do you have an app that is intended for in-store use?
Yes
No
14%
86%
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12. Do you have an app that is intended for in-store use?
Revenue of $100 Million plus Revenue of $500 Million plus
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13. What functionality does your mobile app currently
offer for use in your retail store? (Check all that apply)
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14. Do you plan to introduce a mobile app for use in your
retail store? (Check all that apply)
Yes,
within
12-­‐24
months
30%
Yes,
within
6-­‐12
months
23%
Yes,
within
3-­‐6
months
20%
Have
no
plans
to
introduce
a
mobile
app
16%
Have
built
a
mobile-­‐enabled
web
site
instead
of
an
6%
app
Yes,
within
the
next
3
months
6%
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15. What mobile functionality are you looking to offer
customers for use in your retail stores? (Check all that apply)
Promo>ons
54%
Barcode
scanning
51%
QR
code
scanning
47%
Store
locator
43%
Deal
of
the
day
39%
Digital
receipts
39%
Browse
catalog
34%
GPS
for
store
loca>ons
30%
Price
look-­‐up
30%
Search
29%
Digital
circular
or
catalog
27%
Self-­‐checkout
24%
Ra>ngs
and
review
24%
Buy
in-­‐store
ship
to
home
19%
Near
Field
Communica>on
(NFC)
17%
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16. Which of these technologies is most important to the
way you interact with customers?
11%
mPOS
with
an
iPod
Touch
14%
40%
mPOS
with
a
tablet
Mobile
self-­‐checkout
with
a
smartphone
Mobile
store
associate
with
a
tablet
35%
* mPOS: Mobile Point of Sale
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17. Which of the following mobile customer transaction touch points have
you implemented, or considered implementing, in your stores?
Planning to On radar
Already pilot in the for the next No plans to
Piloting
deployed next 12 12-24 implement
months months
Mobile store
associate with 5.6% 18.1% 23.6% 26.4% 26.4%
a tablet
mPOS with a
table
0.0% 9.7% 25.0% 27.8% 37.5%
mPOS with an
iPod Touch
2.8% 9.7% 18.1% 27.8% 41.7%
Mobile self-
checkout with 2.8% 5.6% 20.8% 37.5% 33.3%
a smartphone
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18. Agenda"
Quick Introduction
Industry Examples
Building Your Strategy
Confidential - Do Not Distribute"

19. AisleBuyer: Mobilizing the Store"
Combines the best of e-Commerce, mCommerce & in-store into one solution
AB Mobile Solution Offers:!
• e-Commerce, kiosk, & POS
functionality delivered through
mobile devices"
• A mobile commerce platform that
unifies apps and data for true
multi-channel retailing"
• The ultimate line busting
technology with customer self –
checkout and store associate
checkout anywhere in the store"
Confidential - Do Not Distribute"

20. Brick & Mortar Mobile
Examples!
Confidential - Do Not Distribute"

21. Consumer Value Proposition"
Mobile supports consumers throughout the shopping journey
• Branding • Consumer reviews
• Registrations • Coupons/promotions
• Sweepstakes • Nearest dealer/retailer
• Tools (e.g., product selection) • Location-based
• Video (demonstrations) marketing
“Discovery” “Influence” • Price comparisons
• Product comparisons
• Product information
What to buy Where to buy • Ratings
• Store inventory
“Repeat Purchase”
• Lists /registries
Revenue
“Sale”
Repeat Post-purchase
Purchase Interaction • Accessories
• Lead generation
• Maintenance • Rebate
reminders • Sales
• New products • Community • Receipts (Paper/
• Promotions • Customer service Digital)
• Replenishment • Ownership guides
• Services (e.g., Nike)
Confidential - Do Not Distribute" 21

22. Mass Merchant Retail Example"
Mobile phones can be used from check-in to check-out
In-Store
Check-out
Pre-Store
• Directions to the • Shopping list with • Check out while
store, store hours suggested route shopping or with a
• Check in for points map or item location phone
and offers • Scans items for • Apply all coupons
• Text to store pickup more information • Apply a gift card or
that she’s here including price or other stored value
• See average wait product safety card
time at checkout, or information • Get receipt emailed
even which of her • Special offers to go
friends has shopped to other parts of the
recently store
• Refills a pharmacy
order
• Displays bar code to
pick up order
• Decides to print out
some photos on her
phone
Confidential - Do Not Distribute"

23. Quick-Service Restaurant Example"
Quick Service restaurants are all about convenience
1. Store location and times
2. Menu lookup and pre-order
3. Check in to receive extra points
4. Average store wait time
5. Saved orders for re-ordering
6. Text sent that the order is completed
7. Emailed receipt
Confidential - Do Not Distribute"

24. “The Apple Effect”"
“When Apple — arguably one of the most successful retailers in the last decade — says that mobile self-checkout
is ready for use today, others might very well want to have a look. And quickly.” - Glenbrook's Russ Jones
Then Now
• 2009: Apple releases store • 2011: Apple announces
associate checkout system mobile self-checkout
using iPod with Infinite
Peripheral sled
2010 / 2011 2012 / 2013
???
Confidential - Do Not Distribute" 24

25. Best Practice Implementations"
Self-Checkout Stored value and wallet
Confidential - Do Not Distribute"

26. Building Your Mobile Strategy!
Confidential - Do Not Distribute"

27. Build A Mobile Strategy Now"
The benefits for retailers are numerous and growing
• New revenue • Better in-store and • Your competitors
opportunities inside online shopping are investing in
the store with experience to meet mobile commerce
digital cross-sells, consumer today
offers and coupons expectations
Customers
Revenue Competition
Satisfaction
Confidential - Do Not Distribute"

28. Are Apps Essential?"
Consumers prefer the experience of apps to mobile web
Target’s mobile optimized site Target’s iPhone app
1. Richer user interface
2. Ability to leverage
features like
cameras or barcode
scanners
3. Ability to leverage an
offline experience
without a need for “a
fat pipe”
4. Ability to experiment;
test and learn
Confidential - Do Not Distribute"

29. Getting Started"
5 key steps toward building a strategy for success
Know thy customers
Set realistic goals
Technology & business process
Implement in phases
Test and measure success
Confidential - Do Not Distribute"

30. Conclusions"
Mobile commerce is emerging with significant promise in physical
stores
The store experience, particularly for retailers and restaurants,
will likely be significantly transformed mobile solutions
The benefits of these solutions include incremental customer value,
increased customer loyalty and cost savings for the merchant
Apps are an imperative for many of these in-store solutions;
partnering with third-parties will accelerate time to market
Tablets have promise in stores as well, and can be exciting and
viable kiosk substitutes in relevant categories
Confidential - Do Not Distribute"

31. Q&A Session
Your GoToWebinar Attendee Viewer is made of 2 parts:
1. Viewer Window 2. Control Panel
Type your question here
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32. Q&A // Panelists
Scott Todaro Andrew Gaffney
VP, Marketing Publisher
AisleBuyer Retail TouchPoints
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33. Thanks for attending!
You can download this
presentation here:
http://rtou.ch/mobile-store
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34. Contact The Panelists
stodaro@aislebuyer.com andrew@retailtouchpoints.com
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