Emerging location technologies are transforming the ways retailers connect with consumers. Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices. Although retailers are recognizing the value of location services, they are still asking: “How can we ensure location-based marketing campaigns and tactics are successful?” During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.

1. Naviga&ng((
Loca&on,Based(Marke&ng:((
Best%Prac*ces%from%the%Innovators%
Webinar%Sponsored%by%
#MobileMKTG%

2. Localpoint
Navigating Location-Based
Marketing Best Practices
© 2013 Digby. CONFIDENTIAL%
®

3. Localpoint
®
SapientNitro!
© 2013 Digby. CONFIDENTIAL%

4. 7000+
PASSIONATE
PEOPLE
31
OFFICES
GLOBALLY
CONNECTED
20
YEARS OF
CUSTOMER
INNOVATION
1COMPANY
2012 AGENCY REPORT:
#1 Largest Digital Agency US
#12 World's Largest Agency All
Disciplines
Global Commerce Service Providers
US Digital Agencies – Mobile
Marketing
Gartner Magic Quadrant for Global
Digital Marketing Agencies

5. WHAT WE DO
We build
We define
STRATEGIES BRANDS
%
" Creative
" Brand Strategy
"
"
"
"
"
Experience
Strategy
Customer
Platform Strategy
Business
Strategy
Marketing Mix
Modeling
Research,
Insights,
and Data
Science
"
"
"
"
"
"
Development
Brand Planning
Brand
Communications
Media and
Connections
Planning
Branded Content
Digital, Mobile
and Social
Marketing
Loyalty & Direct
Response
Marketing
We deliver
We create
EXPERIENCES% PLATFORMS
% Omni-Channel
" Omni Channel
"
Experience
Design
" Immersive Digital
Environments &
Events
" Mobile, Retail,
and Emerging
Experiences
"
"
"
"
Commerce Platforms
Content Delivery &
Monetization Platforms
Consumer Intelligence
and Personalization
Platforms (CRM)
Marketing Enablement
Platforms
Digital Content
Production &
Management

6. WE WORK WITH WORLD-CLASS BRANDS
OUR UNDERSTANDING

7. Localpoint
®
Punchcard!
© 2013 Digby. CONFIDENTIAL%

8. Earn rewards
everywhere you shop."
Proprietary%and%Confiden*al%

9. Get And Keep Customers with Engaging and
Fun Promotions"
Works at over 15m locations!!
Punchcard is en Español too!"
Proprietary%and%Confiden*al%

10. Punchcard Receipt Capture Yields:"
•
•
•
•
•
•
•
•
•
User ID"
•
Purchase ID"
•
Location"
•
Location Type"
•
Street Address"
•
City, State, Zip"
Location Category" •
iPhone vs Android*" •
Geo-coordinates"
Timestamp"
Distance"
Item Detail"
Item Total"
Purchase Total"
Product Category*"
Shopping patterns*
at other retailers*"
"
"
Plus User Profile Data:"
"
• Name"
• City,%State,%Zip%
"
• Email"
• Date%of%birth%
"
• Gender"
"
• Rela*onship%status%
"
Data Sample:"
"
"
*With the Punchcard Data Pack Service"
Proprietary%and%Confiden*al%

11. Localpoint
®
Question & Answer!
© 2013 Digby. CONFIDENTIAL%

12. Localpoint
Mobile is Disrupting Multi-Channel Retail!
85.9M U.S. consumers used smartphones while shopping
Consumer In-Store
Retailer In-Store
•
•
•
•
•
•
•
•
•
•
•
•
Showrooming
Comparison Shopping
Product research
Social validation
Community Support
Discount maximization
© 2013 Digby. CONFIDENTIAL%
Fewer associates/sq. ft.
Less informed staff
Wider product variety
Competitive saturation
Weekend differentiation
Offer over-complexity
®

13. Localpoint
Consumers Demand More!
43%
believe marketing could be
more relevant by adding
location to campaigns
54%
would consider ending loyalty
programs if they weren’t
given relevant, personal
content and offers
© 2013 Digby. CONFIDENTIAL%
®

14. Localpoint
How does mobile fit into your omni-channel strategy?!
© 2013 Digby. CONFIDENTIAL%
®

15. Localpoint
What mobile tactics promote in-store engagement?!
© 2013 Digby. CONFIDENTIAL%
®

16. Localpoint
Where do you want engage consumers?!
© 2013 Digby. CONFIDENTIAL%
®

17. Localpoint
How can you leverage location beyond offers?!
© 2013 Digby. CONFIDENTIAL%
®

18. Localpoint
How can location analytics impact marketing strategy?!
How can location analytics impact ma!
© 2013 Digby. CONFIDENTIAL%
®

19. Localpoint
What is on the horizon for mobile engagement?!
© 2013 Digby. CONFIDENTIAL%
®

20. Localpoint
®
Digby!
© 2013 Digby. CONFIDENTIAL%

21. Localpoint
Digby Corporate Overview!
“Digby helps brands & retailers accelerate cross-channel convergence”
The right message,
to the right person,
at the right place.
© 2013 Digby. CONFIDENTIAL%
®

22. Localpoint
We Love Our…. !Customers!
© 2013 Digby. CONFIDENTIAL%
®

23. Localpoint
Localpoint: Digital Engagement for the Physical World!
Outreach
Venue
Drive store traffic with
contextual mobile messaging
Engage customers in brick
and mortar store locations
Analytics
Learn consumer behavior with
store analytics and insights
© 2013 Digby. CONFIDENTIAL%
®

24. Localpoint
www.digby.com/playbook!
© 2013 Digby. CONFIDENTIAL%
®

25. Localpoint
Eric Newman
VP Products & Marketing
enewman@digby.com
The Localpoint Difference
• Sophisticated location detection
• Supports a broad range of use cases
• Enterprise-grade services & products
• Deep location analytics & insights
• Ready to integrate with retailer systems
© 2013 Digby. CONFIDENTIAL%
®

26. Thanks%for%a@ending%this%webinar!%
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