Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
4. About
Retail
TouchPoints
ü Launched in 2007
ü Over 26,000 subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter:
WWW.RETAILTOUCHPOINTS.COM/SIGNUP
#LocAnaly*cs
5. Panelists
John Crouse
Director Real Estate Services
Wendy’s
Simon Thompson
Director Commercial Solutions
Esri
MODERATOR
#LocAnaly*cs
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
6. Beyond KPIs, the People and Process
Drivers in Location Analytics
John Crouse, Director, Real Estate Services, The Wendy’s Company
Simon Thompson, Director, Commercial Solutions, Esri
9. Revenue
Forecast
Simulation/
Evaluation
Comparative
Performance
Demographic
Data
Consumer
Behavior
Predictive
Model
Neighborhood
Customer
&
Mkt
Potential
Profile
Segmentation
Social
Media
Interactions
Customer
Preferences
Site
&
Market
Quality
(KPIs)
Performance
and
Sales
Data
Competitor
Data
Transform Data to Action and Knowledge
16. “To raise new questions,
new possibilities, to
regard old problems from
a new angle requires a
creative imagination”
Albert Einstein
Imagination
17. About Wendy’s
- Founded
- Based
in 1969 by Dave Thomas
in Dublin, Ohio
- Ranked
#4 in total sales in QSR (#2 in Burger
category)*
- Ranked
#7 in total restaurants in QSR (#3 in Burger
category)*
*Source: QSR Magazine, 2012 QSR Top 50 Report
18. Business Needs
Consistent, repeatable process for spatial analysis:
- Visualization of spatial information
- Generation of strategic reports
- Objective process for real estate evaluation
- Better understanding of Wendy’s consumer behavior
- Insights into evolving Wendy’s brand transformation
19. Internal Clients/Partners
Real Estate Development
Finance
Marketing
Strategic Planning
International
Engineering
Human Resources
Government Relations
IT
21. Urbanicity
Differentiation of areas
based on density and
concentrations of population
and employment
Data
U.S. Block Groups
U.S. Urban Boundaries
Esri Demographics
InfoUSA Business Data
42. Q
&
A
//
Panelists
John Crouse
Director Real Estate Services
Wendy’s
Simon Thompson
Director Commercial Solutions
Esri
MODERATOR
#LocAnaly*cs
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
43. Thanks
for
a6ending!
JOIN
US
FOR
TOMORROW’S
WEBINAR
TITLED:
Know
Where,
Why,
What:
Big
Data’s
Role
In
Predic9ve
And
Loca9on
Analy9cs
Tomorrow
at
1
PM
ET
/
10
AM
PT
h6p://rtou.ch/planaly9cs
#LocAnaly*cs