GES helped the women’s health division of Wyeth engage with attendees at the annual American Congress of Obstetricians and Gynecologists (ACOG) by developing an at-show charitable promotion that complemented Wyeth’s ta¬gline — Advancing the Science and Care in Women’s Health — and meshed with the needs of New Orleans, the venue for the event. The resulting experience left a lasting impression on attendees and benefited Rebuilding Together, a local non-profit dedicated to building new homes for families left homeless by Hurricane Katrina

1. Case Study | Wyeth ACOG
Wyeth boosts traffic and its
brand with charitable promotion
for Katrina victims
Overview
Global Experience Specialists (GES) helped the women’s health
division of Wyeth engage with attendees at the annual American
Congress of Obstetricians and Gynecologists (ACOG) by developing
an at-show charitable promotion that complemented Wyeth’s ta-
gline — Advancing the Science and Care in Women’s Health — and
meshed with the needs of New Orleans, the venue for the event.
The resulting experience left a lasting impression on attendees
and benefited Rebuilding Together, a local non-profit dedicated
to building new homes for families left homeless by Hurricane
Katrina.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Wyeth ACOG
Objectives
• Bring Wyeth’s “Giving Circle” theme to life
through donations to a local charity.
• Promote donations in a compelling way
that draws attendees to the booth.
• Invite attendees to “get involved and give back”
by engaging in a philanthropic activity that
deepens their relationship with Wyeth.
Solutions
• An integrated, buzz-building campaign combined direct
mail, posters, multimedia, and in-booth activities.
• 42 hours of in-room hotel television advertising and ads on
21 shuttle buses informed attendees of the donation.
• Wyeth’s Giving Circle, a 12-foot-high wall in the
center of the booth, let attendees show their
support by adding signatures to the wall.
• In-booth posters and on-site staff educated attendees
about Rebuilding Together and the benefits to
women and families in the Gulf Coast region.
Results
• Of the 3,500 show attendees, 1,300 signed
the Wyeth Giving Circle wall.
• Wyeth saw a 22% increase in booth attendance
from the previous year, and visitors spent an
average of two minutes longer in the booth.
• An independent site survey found that attendees rated the Testimonial
Wyeth booth “the most memorable exhibit at the conference.”
“…they have a great design team, a great account
• Lasting brand impressions were made by engaging team, and great people on the job. We really
attendees in a memorable, meaningful activity that appreciate all that GES does for us and we look
aligned with Wyeth’s dedication to helping women. forward to continuing to collaborate with them in
the years to come.”
—Bob Czenszak,
Executive Director, Global Congress and
Convention, Wyeth Pharmaceuticals
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)