This document discusses how online marketing can help small businesses dominate their local competition. It highlights that 54% of people never use phone books and 82% of consumers search online for local businesses. While 44% of small businesses still don't have websites, setting one up along with search engine optimization, social media marketing, email marketing and mobile marketing can help attract more customers. Specific strategies discussed include creating Google local business listings, building Facebook pages, using video on YouTube and Twitter, as well as capturing email addresses.