Introducing iQ the innovation lab of GSW Worldwide
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We invent new kinds of opportunity for pharma and healthcare brands and solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.
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Introducing iQ the innovation lab of GSW Worldwide
- 1. INTRODUCING iQ Where digital experimentation becomes marketing innovation
- 2. H&W LEADERS ARE REDEFINING HOW THEY INVEST IN INNOVATION Pharma has traditionally looked to the product lab for innovation. Now more PRODUCT complex market conditions PROCESS New products or have led healthcare leaders improvements on New efficiencies or to look at innovation more improved delivery products broadly. In healthcare today, it’s as likely to come from marketing insight as hard science. POSITIONING PARADIGM Major shifts in New roles for the thinking about an product or company industry or product
- 3. SO IS GSW WORLDWIDE. INTRODUCING iQ: OUR DEDICATED INNOVATION LAB It’s where big ideas converge and come to life We invent new kinds of opportunity for pharma and healthcare brands And, solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.
- 4. iQ IS PART OF OUR SHARED COMMITMENT TO CREATE BETTER HEALTH FOR MORE PEOPLE More relevant Smarter tools to techniques for Better ways for help caregivers physicians and patients to find be powerful care teams to breakthrough advocates for communicate, treatments and their connect, and meaningful loved one’s collaborate support health
- 5. INNOVATION IS THE RELENTLESS PURSUIT OF BETTER WAYS Jason Kilar, CEO at Hulu
- 6. WE FIND “BETTER WAYS” AT A CRITICAL INTERSECTION: DEMAND POTENTIAL The current and What emerging and future challenges imagined technology our clients face can really do
- 7. THE BIGGER QUESTION IS: HOW DO WE GO ABOUT IT?
- 8. INNOVATION CAN’T BE CREATED BY ANY ONE PERSON OR DISCIPLINE INVENTION INNOVATION is the laying is the laying, incubation and of the egg hatching of that egg.
- 9. IN SHORT, WE KNOW WE CAN’T LAY EVERY EGG
- 10. THOSE MOMENTS OF INVENTION HAPPEN ACROSS OUR NETWORK Hundreds of digitally savvy creatives, strategists, engineers, and account leads
- 11. THEIR QUESTIONS AND IDEAS ARE DEVELOPED AND CHALLENGED By a committed team of innovation collaborators who bring insight from the front lines
- 12. AND ARE BROUGHT TO LIFE IN iQ “We're a lab where digital experimentation becomes marketing innovation.
- 13. OUR ROLE What to expect from iQ
- 14. CATALYST FOR DIGITAL INNOVATION CONSTANT FEED WORKSHOPS AND PERSPECTIVES OF INSPIRATION BRAINSTORMS AND POVS Industry publications, slide Custom 101s, innovation Best advice on how to decks, blogs, etc. workshops, ideation leverage key sessions technologies, trend reports
- 15. PARTNER IN SOLVING HC MARKETING CHALLENGES Experiments Products {Visual explorations of how applied {Sophisticated technology tools technology could solve marketing that can be quickly “skinned” and challenges} launched for multiple clients}
- 16. THOSE EXPERIMENTS BECOME INNOVATION THEATERS A quarterly roadshow of vetted experiments. Shared live with clients and colleagues and archived online.
- 17. SOME EXPERIMENTS INSPIRE PROJECTS; OTHERS BECOME LASTING PLATFORMS GSW invests in efficient new tools and platforms that help our clients quickly create engaging brand experiences
Notas del editor
- These are the four types of innovation. Pharma historically invested primarily in one, but new innovation chiefs up and down the corridor are expanding their focus to all foura) Product Innovation example:new Mini or the updated VX Beetle, new models of mobile phones and so on.b) Process Innovation - Just in Time is a good example.c) Positioning Innovation - Lucozade used to be a medicinal drink but the was repositioned as a sports drink.d) Social Innovation - During the time of the expensive mainframe, Bill Gates and others aimed to provide a home computer for everyone.
- We like to think that invention is a moment of creationA moment of birthThe truth is that most creativity is cumulative and collaborativeLike wikipedia it develops over a long period of time
- Throughout our global network, hundreds of digitally-savvy creatives, strategists, engineers, and account leads are solving client problems - both big and small - with imagination, insight and - ultimately - innovation. Often their ideas point not just to solutions, but to new opportunities.
- Throughout our global network, hundreds of digitally-savvy creatives, strategists, engineers, and account leads are solving client problems - both big and small - with imagination, insight and - ultimately - innovation. Often their ideas point not just to solutions, but to new opportunities.