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How Social Media can be used by businesses and by individuals for personal branding. Success stories are presented for business and individuals.

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Social Media Rajesh Chilkunda GT Club, October 16, 2011 http://twitter/RajeshCRR http://www.linkedin.com/profile/view?id=23599875&trk=tab_pro http://www.facebook.com/rajchilly https://plus.google.com/u/0/103553365127991583585/about?hl=en
What is Social Media ,[object Object],[object Object],[object Object]
Type of Social Media Social networking Content community Collaborative projects Blogs and micro-blogs Virtual social world Virtual game world Social Media
The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How SM is used ,[object Object],[object Object],[object Object],[object Object],[object Object]
How SM is used ,[object Object],[object Object],[object Object],[object Object],[object Object]
Areas of business use
Why should business use ,[object Object],[object Object],[object Object],[object Object]
Tongue cleaning success
Successful start-up -Orabrush ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use for Personal Branding Build “social authority ”: Social authority is when someone establishes themselves as an "expert" in their field If you want to sell an expensive course in stock market investing, you’ll need to be seen as someone with the authority to teach others on the topic. Expert Liked Connect with people looking for answers in your field. Participate in conversations in groups and Q&A discussions. Provide links to related articles and free content such as e-books or consultation. Showcase Recommendations : Build good will with recommendations. With LinkedIn, approval of you is visible to all viewers. People seeing the recommendations are predisposed to see you favorably, even before meeting you. A ‘personal brand’ -how other people see you. What do you represent? What do you stand for? Potential to persist longer than your own lifespan Communicate
Obama the SM activist
The Obama 2008 Election ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Obama Election ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revolution through SM
Fall of Hosni Mubarak ,[object Object],[object Object],[object Object],[object Object]
Fall of Hosni Mubarak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social media

  • 1. Social Media Rajesh Chilkunda GT Club, October 16, 2011 http://twitter/RajeshCRR http://www.linkedin.com/profile/view?id=23599875&trk=tab_pro http://www.facebook.com/rajchilly https://plus.google.com/u/0/103553365127991583585/about?hl=en
  • 2.
  • 3. Type of Social Media Social networking Content community Collaborative projects Blogs and micro-blogs Virtual social world Virtual game world Social Media
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  • 11. Use for Personal Branding Build “social authority ”: Social authority is when someone establishes themselves as an "expert" in their field If you want to sell an expensive course in stock market investing, you’ll need to be seen as someone with the authority to teach others on the topic. Expert Liked Connect with people looking for answers in your field. Participate in conversations in groups and Q&A discussions. Provide links to related articles and free content such as e-books or consultation. Showcase Recommendations : Build good will with recommendations. With LinkedIn, approval of you is visible to all viewers. People seeing the recommendations are predisposed to see you favorably, even before meeting you. A ‘personal brand’ -how other people see you. What do you represent? What do you stand for? Potential to persist longer than your own lifespan Communicate
  • 12. Obama the SM activist
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