Top Challenges of Online Engagement and How to Overcome Them Using Strategy and Technology.
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A presentation that covers how to engage customers more effectively online using online tools and strategies.
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Top Challenges of Online Engagement and How to Overcome Them Using Strategy and Technology.
- 1. How to Overcome the Challenges of Delivering Content Online With Gabriel Padva - Business Growth Specialist Office: (855) 430 5525 Email: Gabriel@30000ft.ca
- 2. Introduction
- 3. Introduction • Technology is changing the way we sell and deliver content online.
- 4. Introduction • Technology is changing the way we sell and deliver content online. • Landing pages with a LONG sales letter full of yellow highlighter are not as effective anymore - video is taking over.
- 5. Introduction • Technology is changing the way we sell and deliver content online. • Landing pages with a LONG sales letter full of yellow highlighter are not as effective anymore - video is taking over. • Important to know what tools are available and HOW to best use them
- 6. Introduction • Technology is changing the way we sell and deliver content online. • Landing pages with a LONG sales letter full of yellow highlighter are not as effective anymore - video is taking over. • Important to know what tools are available and HOW to best use them • What kind of tools are you using to deliver your information online?
- 8. Agenda
- 9. Agenda • Top Challenges of Delivering Content Online
- 10. Agenda • Top Challenges of Delivering Content Online • Value of Using Virtual Tools to Market, Sell, and Deliver Content.
- 11. Agenda • Top Challenges of Delivering Content Online • Value of Using Virtual Tools to Market, Sell, and Deliver Content. • What is Sales 3.0 (principles + technology)
- 12. Agenda • Top Challenges of Delivering Content Online • Value of Using Virtual Tools to Market, Sell, and Deliver Content. • What is Sales 3.0 (principles + technology) • Principles: Education Based Marketing, Raising the Free Line.
- 13. Agenda • Top Challenges of Delivering Content Online • Value of Using Virtual Tools to Market, Sell, and Deliver Content. • What is Sales 3.0 (principles + technology) • Principles: Education Based Marketing, Raising the Free Line. • Technology: Online Presentation and Training Tools
- 14. Agenda • Top Challenges of Delivering Content Online • Value of Using Virtual Tools to Market, Sell, and Deliver Content. • What is Sales 3.0 (principles + technology) • Principles: Education Based Marketing, Raising the Free Line. • Technology: Online Presentation and Training Tools • Virtual Sales Process in Actions
- 15. Agenda • Top Challenges of Delivering Content Online • Value of Using Virtual Tools to Market, Sell, and Deliver Content. • What is Sales 3.0 (principles + technology) • Principles: Education Based Marketing, Raising the Free Line. • Technology: Online Presentation and Training Tools • Virtual Sales Process in Actions • Success Stories
- 16. Top Challenges of Delivering Content Online
- 17. Top Challenges of Delivering Content Online • Boring, non-visual presentations.
- 18. Top Challenges of Delivering Content Online • Boring, non-visual presentations. • Static, one way communication.
- 19. Top Challenges of Delivering Content Online • Boring, non-visual presentations. • Static, one way communication. • Non relevant information that does not connect with your audience.
- 20. Top Challenges of Delivering Content Online • Boring, non-visual presentations. • Static, one way communication. • Non relevant information that does not connect with your audience. • Not understanding the technology.
- 21. Top Challenges of Delivering Content Online • Boring, non-visual presentations. • Static, one way communication. • Non relevant information that does not connect with your audience. • Not understanding the technology. • Phone and internet connectivity.
- 22. Top Challenges of Delivering Content Online • Boring, non-visual presentations. • Static, one way communication. • Non relevant information that does not connect with your audience. • Not understanding the technology. • Phone and internet connectivity. • Scheduling, follow up, content delivery.
- 23. Top Challenges of Delivering Content Online • Boring, non-visual presentations. “The key is engagement, and engagement is talking with an • Static, one way communication. audience, not just at them.” Bettina Davis Former Sr. Training • Manager, Intel Corporation Non relevant information that does not connect with your audience. • Not understanding the technology. • Phone and internet connectivity. • Scheduling, follow up, content delivery.
- 24. Value of Using Online Tools to Market, Sell, and Deliver Content
- 25. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach
- 26. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs
- 27. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself
- 28. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost
- 29. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost • Save time
- 30. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost • Save time • Tailor your message
- 31. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost • Save time • Tailor your message • Enhanced value for clients
- 32. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost • Save time • Tailor your message • Enhanced value for clients • Shortened sales cycle
- 33. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost • Save time • Tailor your message • Enhanced value for clients • Shortened sales cycle
- 34. Value of Using Online Tools to Market, Sell, and Deliver Content • Global reach • Reduce transportation costs • Differentiate yourself • Low entry cost • Save time • Tailor your message • Enhanced value for clients • Shortened sales cycle
- 35. Sales 3.0
- 36. Sales 3.0
- 37. Sales 3.0 • http://sales30conference.com
- 38. Sales 3.0 • http://sales30conference.com • Sales 1.0 (timeless principles and skill sets) + Sales 2.0 (technological tools and enablers)
- 39. Sales 3.0 • http://sales30conference.com • Sales 1.0 (timeless principles and skill sets) + Sales 2.0 (technological tools and enablers) • Principle: Education Based Marketing, Raising the Free Line, Sales Equation.
- 40. Sales 3.0 • http://sales30conference.com • Sales 1.0 (timeless principles and skill sets) + Sales 2.0 (technological tools and enablers) • Principle: Education Based Marketing, Raising the Free Line, Sales Equation. • Technology: Online Presentation and Training Tools
- 41. Sales Equation
- 42. Sales Equation
- 43. Sales Equation • Build high, dig deep.
- 44. Sales Equation • Build high, dig deep. • Strategy vs. tactics.
- 45. Sales Equation • Build high, dig deep. • Strategy vs. tactics. • Focuses on what you will say and who you will say it to.
- 46. Sales Equation • Build high, dig deep. • Strategy vs. tactics. • Focuses on what you will say and who you will say it to. • (1) Engage (2) Educate (3) Provide Evidence (4) Make an offer
- 49. Education Based Marketing • Picture yourself as one of your dream client
- 50. Education Based Marketing • Picture yourself as one of your dream client • What matters most to them?
- 51. Education Based Marketing • Picture yourself as one of your dream client • What matters most to them? • How would you find common ground in both of your businesses?
- 52. Education Based Marketing • Picture yourself as one of your dream client • What matters most to them? • How would you find common ground in both of your businesses? • Imagine you were in front a group of 100 dream clients, what valuable information could you teach them?
- 53. Raising the Free Line
- 54. Raising the Free Line
- 55. Raising the Free Line FREE!
- 56. Raising the Free Line • Before you sell, deliver value FREE!
- 57. Raising the Free Line • Before you sell, deliver value • Typical ratio of selling to FREE! education 80:20...flip that around
- 58. Raising the Free Line • Before you sell, deliver value • Typical ratio of selling to FREE! education 80:20...flip that around • Give away your best stuff
- 59. Another way to look at it is: Deliver value and the success will come
- 60. Another way to look at it is: Deliver value and the success will come
- 61. Building Blocks
- 62. Building Blocks • Online presentations are a MEDIUM, not a silver bullet
- 63. Building Blocks • Online presentations are a MEDIUM, not a silver bullet • It is the COMBINATION of technology and a sound sales strategy that will differentiate you from the competition
- 64. Technology: Online Presentation & Training Tools
- 65. Technology: Online Presentation & Training Tools
- 66. Technology: Online Presentation & Training Tools • Pick the right tool for you and your audience
- 67. Technology: Online Presentation & Training Tools • Pick the right tool for you and your audience • Don’t be afraid to test drive
- 68. Technology: Online Presentation & Training Tools • Pick the right tool for you and your audience • Don’t be afraid to test drive • Screen Sharing
- 69. Technology: Online Presentation & Training Tools • Pick the right tool for you and your audience • Don’t be afraid to test drive • Screen Sharing • Webinars
- 70. Technology: Online Presentation & Training Tools • Pick the right tool for you and your audience • Don’t be afraid to test drive • Screen Sharing • Webinars • Online meeting/courses
- 71. Screen Sharing
- 72. Screen Sharing • Camtasia
- 73. Screen Sharing • Camtasia • Jing
- 74. Screen Sharing • Camtasia • Jing • Join.me
- 75. Screen Sharing • Camtasia • Jing • Join.me
- 76. Webinars
- 77. Webinars
- 78. Webinars • GoToWebinar
- 79. Webinars • GoToWebinar • Up to 100 people
- 80. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year.
- 81. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration
- 82. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc.
- 83. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc. • Can’t send out message to everyone, only answer questions.
- 84. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc. • Can’t send out message to everyone, only answer questions. • VOIP using tons of bandwidth. Use call in number for better quality.
- 85. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc. • Can’t send out message to everyone, only answer questions. • VOIP using tons of bandwidth. Use call in number for better quality. • High definition Conference (HIDEFconferencing.com)
- 86. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc. • Can’t send out message to everyone, only answer questions. • VOIP using tons of bandwidth. Use call in number for better quality. • High definition Conference (HIDEFconferencing.com) • Join via skype
- 87. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc. • Can’t send out message to everyone, only answer questions. • VOIP using tons of bandwidth. Use call in number for better quality. • High definition Conference (HIDEFconferencing.com) • Join via skype • cost per minute
- 88. Webinars • GoToWebinar • Up to 100 people • $99/month or $948 for the year. • Registration • No test, archiving, course catalogue, etc. • Can’t send out message to everyone, only answer questions. • VOIP using tons of bandwidth. Use call in number for better quality. • High definition Conference (HIDEFconferencing.com) • Join via skype • cost per minute • $75 - $225 / month
- 89. Online Training
- 90. Online Training
- 91. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning.
- 92. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning. • Test, polls, surveys, course material
- 93. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning. • Test, polls, surveys, course material • High definition calling, toll free.
- 94. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning. • Test, polls, surveys, course material • High definition calling, toll free. • Catalogues area, archiving ability.
- 95. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning. • Test, polls, surveys, course material • High definition calling, toll free. • Catalogues area, archiving ability. • Pricing: Up to 200 attendees $349/ month
- 96. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning. • Test, polls, surveys, course material • High definition calling, toll free. • Catalogues area, archiving ability. • Pricing: Up to 200 attendees $349/ month • Up to 25 attendees $149/month
- 97. Online Training • GotoTraining is more structured for larger attendees and better for interaction and learning. • Test, polls, surveys, course material • High definition calling, toll free. • Catalogues area, archiving ability. • Pricing: Up to 200 attendees $349/ month • Up to 25 attendees $149/month
- 98. Web Briefing
- 99. Web Briefing • A powerful one to one sales tool.
- 100. Web Briefing • A powerful one to one sales tool. • A way to interact with potential prospects quickly at the comfort of your home and their home.
- 101. Web Briefing • A powerful one to one sales tool. • A way to interact with potential prospects quickly at the comfort of your home and their home. • Follow the 10 - 20 - 30 rule (Guy Kiyosaki)
- 102. Web Briefing • A powerful one to one sales tool. • A way to interact with potential prospects quickly at the comfort of your home and their home. • Follow the 10 - 20 - 30 rule (Guy Kiyosaki) • Pre-qualify and assess needs.
- 103. Web Briefing • A powerful one to one sales tool. • A way to interact with potential prospects quickly at the comfort of your home and their home. • Follow the 10 - 20 - 30 rule (Guy Kiyosaki) • Pre-qualify and assess needs. • No more “free sessions” !
- 104. Web Briefing • A powerful one to one sales tool. • A way to interact with potential prospects quickly at the comfort of your home and their home. • Follow the 10 - 20 - 30 rule (Guy Kiyosaki) • Pre-qualify and assess needs. • No more “free sessions” !
- 105. Comparison Chart
- 106. Comparison Chart • Free Trial
- 107. Comparison Chart • Free Trial • Price
- 108. Comparison Chart • Free Trial • Price • Recording
- 109. Comparison Chart • Free Trial • Price • Recording • Features
- 110. Comparison Chart • Free Trial • Price • Recording • Features • Support
- 111. Comparison Chart • Free Trial • Price • Recording • Features • Support
- 112. Tool Free Trial Price Recording Features Support Yes (15 days) Ranges from 0 - $29 per No Meeting scheduler, meeting Online user guide Join.me month for pro version. lock, personal link and background, user management, conference lines. Yes (15 days) $19.95/month – $695/month Yes, video and voice WebCam based. Multi-Party Live video or phone support sightspeed Video Conferencing, text 6am-6pm. Online knowledge messaging, unlimited PC-to- base PC calling, and more Yes (14 days) $49/month Save 20% on No Unlimited conferences up to Unlimited instructor led and webex yearly purchase 10 ppl. Private chat and more self-paced training. Online MeetMeNow ‘help’ section Yes (30 days) $49/month Save 20% on Video, Audio recording Unlimited conferences up to Online and phone customer gotomeeting yearly purchase 15 ppl. Desktop sharing, care. Unlimited software and white-boards, text chat, and service upgrades. more Yes (14 days) $75/month per host. Also Yes Unlimited meetings up to 15 Online user guide, free 24/7 webex Meeting available as pay-per-use ppl. File transfer, text chat, phone support Center share documents and more. Yes (30 days) $99/month Save 20% on Video, Audio Recording Unlimited webinars up to Online support and 24/7 gotowebinar yearly purchase 1000 people. All the features phone technical assistance of gotomeeting plus tracking of registrations, polling, surveys and more. Yes Request a quote Yes, audio/video using flash Unlimited meetings up to Free training, online user webex Event or windows media file 3000 ppl. Automated email guide, free 24/7 phone Center management, streaming support audio/video, powerpoint presentations, share documents, applications and
- 113. Another resource online for comparisons http://webinar-services- review.toptenreviews.com Or comparison chart of GoTo series: http://www.gotomeeting.com/fec/ web_conferencing_comparison
- 114. Virtual Sales Process in Action
- 115. Virtual Sales Process in Action
- 116. Success Stories
- 117. Success Stories • Webinars as an education and training tool.
- 118. Success Stories • Webinars as an education and training tool. • Online Training Course - 7 weeks course.
- 119. Success Stories • Webinars as an education and training tool. • Online Training Course - 7 weeks course. • Executive Web Briefing - One on one sales tools.
- 120. From $0 to over a Million...in 3 years
- 121. From $0 to over a Million...in 3 years
- 122. From $0 to over a Million...in 3 years • Lewis Howes went from sleeping on his sister’s couch to running an industry leading company
- 123. From $0 to over a Million...in 3 years • Lewis Howes went from sleeping on his sister’s couch to running an industry leading company • One of the best examples of using Webinars to engage, create community, educate and of course, sell
- 125. Online Training Course • 7 week course with over 500 graduates
- 126. Online Training Course • 7 week course with over 500 graduates • Wanted a way to connect with a larger audience.
- 127. Online Training Course • 7 week course with over 500 graduates • Wanted a way to connect with a larger audience. • Used Goto Training to provide an online an virtual training environment.
- 129. Executive Web Briefing • B2B Sales Environment - with global reach.
- 130. Executive Web Briefing • B2B Sales Environment - with global reach. • Wanted to find a way to “de- commoditize” their value.
- 131. Executive Web Briefing • B2B Sales Environment - with global reach. • Wanted to find a way to “de- commoditize” their value. • Success Story “Created a 10-20-30 Briefing” and closed the VP of a $75 Million dollar company.
- 133. Questions?
- 134. Thank You!
Notas del editor
- - Online presentations as a sales tool\n- Gabriel Padva background - view on the power of leveraging technology to achieve higher sales \n- One top passion - teaching others to achieve success, one strategy is this, online presentations\n- We are now playing a new game where social commerce is THE way of doing business. One of the greatest benefits of this new game is that borders are no longer important. However, on that same note, one of the greatest pitfalls, is that it is NECESSARY to be fresh, honest and engaging, because there is no longer a smoke screen to hide behind.\n\n Social commerce[1] is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.\n\n
- \n Technology is changing the way we sell online - \n Landing pages with a LONG sales letter full of yellow highlighter are becoming a thing of the past\n Important to know what tools are available and HOW to use them\n\n
- \n Technology is changing the way we sell online - \n Landing pages with a LONG sales letter full of yellow highlighter are becoming a thing of the past\n Important to know what tools are available and HOW to use them\n\n
- \n Technology is changing the way we sell online - \n Landing pages with a LONG sales letter full of yellow highlighter are becoming a thing of the past\n Important to know what tools are available and HOW to use them\n\n
- \n Technology is changing the way we sell online - \n Landing pages with a LONG sales letter full of yellow highlighter are becoming a thing of the past\n Important to know what tools are available and HOW to use them\n\n
- Percentage of people who have attended an online presentation - Webinar 59%\nPercentage of people who have presented - 21%\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- Being an information marketer today requires delivering more value than writing e-books. You need to create an experience for your audience and interact with them in as many ways as possible. If you have the right tools and the knowledge to use them effectively you will be able to increase your prices, sell more effectively, create more value, and separate yourself from the competition.\nIn this session you will learn:\nThe top 3 challenges of delivering content online \nThe value and importance of online engagement \nWhat the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \nHow to quickly build trust, brand loyalty, and value by using online sales presentations \nThe highlights and pitfalls of the online tools available \nPricing considerations of the various tools and platforms \nGabriel Padva from 30,000 FT Strategies is a Business Growth Expert who uses the latest technology and fundamental sales strategies to help businesses grow. He works with companies large and small to help them increase their revenues, reduce their sales cycles, and artfully separate themselves from the competition. Gabriel is an accomplished entrepreneur who has grown many successful businesses, received numerous business awards, and has been recently featured on the cover of the Western Investor, Breakfast Television, and The Wall Street Journal.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- 1 - Lack of Engagement - Presentations are often too boring or have too much text, people have a much too short attention span, so they need to be a two-way conversation, interactive to keep people interested in your presentation\n\n2 - You may have the most interesting online presentation in the world, but if you lack clarity and/or focus your audience may tune you out simply because they don’t understand the purpose of your presentation\n\n3 - Lack of personal connection, DO NOT forget you are talking to PEOPLE, not a computer. This challenge seems so simple, but is often overlooked because of technology. Find a quiet place, away from distractions, people, pets etc.\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Global reach - Interact with your customers ANYWHERE\n Reduce transportation costs - you no longer have to PHYSICALLY be in a certain place, you can achieve the same level of personal connection by delivering an online sales presentation\n Differentiate yourself - Take an education based sales approach, how many people in your industry are doing this? Stand out from all the other landing pages and yellow highlighters\n Low entry cost - Assuming you have a computer, you need not much else\n Save time - Travel time, time spent selling is concise, to the point\n Tailor your message - say the RIGHT thing to the RIGHT audience\nDo this, and you SHORTEN your sales cycle....Now you are WINNING!!!\n\n
- Sales process + Web tools\n \n
- Sales process + Web tools\n \n
- Sales process + Web tools\n \n
- Sales process + Web tools\n \n
- Sales process + Web tools\n \n
- To position you as an expert in the industry, give you credibility, and enhanced rapport during the sales process.\nMake it easier to get appointment and deliver a compelling core story centered around your customers needs and challenges. \nBroaden the audience of potential customers wanting to do business with your company.\nEstablish the buying criteria for your prospect, enhance your perceived value, and artfully separate you from the competition.\nGive something of value every time you interact with a potential customer therefore encouraging reciprocation and rapport between you and your potential buyer. \nBecome a powerful training tool for your sales and marketing staff to ensure that they are communicating your core story with consistency and accuracy. \nEncourage a consultative selling approach vs. a hard sell leading to higher conversions and greater brand loyalty. \n\n Engage - Grab and keep the attention of your ideal buyer.\n \n Educate - Develop a consultative sales approach and core story. \n \n Provide Evidence - Provide evidence to make it easy to say yes. \n \n 4. Make an Offer - Create a sense of urgency and value.\n
- To position you as an expert in the industry, give you credibility, and enhanced rapport during the sales process.\nMake it easier to get appointment and deliver a compelling core story centered around your customers needs and challenges. \nBroaden the audience of potential customers wanting to do business with your company.\nEstablish the buying criteria for your prospect, enhance your perceived value, and artfully separate you from the competition.\nGive something of value every time you interact with a potential customer therefore encouraging reciprocation and rapport between you and your potential buyer. \nBecome a powerful training tool for your sales and marketing staff to ensure that they are communicating your core story with consistency and accuracy. \nEncourage a consultative selling approach vs. a hard sell leading to higher conversions and greater brand loyalty. \n\n Engage - Grab and keep the attention of your ideal buyer.\n \n Educate - Develop a consultative sales approach and core story. \n \n Provide Evidence - Provide evidence to make it easy to say yes. \n \n 4. Make an Offer - Create a sense of urgency and value.\n
- To position you as an expert in the industry, give you credibility, and enhanced rapport during the sales process.\nMake it easier to get appointment and deliver a compelling core story centered around your customers needs and challenges. \nBroaden the audience of potential customers wanting to do business with your company.\nEstablish the buying criteria for your prospect, enhance your perceived value, and artfully separate you from the competition.\nGive something of value every time you interact with a potential customer therefore encouraging reciprocation and rapport between you and your potential buyer. \nBecome a powerful training tool for your sales and marketing staff to ensure that they are communicating your core story with consistency and accuracy. \nEncourage a consultative selling approach vs. a hard sell leading to higher conversions and greater brand loyalty. \n\n Engage - Grab and keep the attention of your ideal buyer.\n \n Educate - Develop a consultative sales approach and core story. \n \n Provide Evidence - Provide evidence to make it easy to say yes. \n \n 4. Make an Offer - Create a sense of urgency and value.\n
- To position you as an expert in the industry, give you credibility, and enhanced rapport during the sales process.\nMake it easier to get appointment and deliver a compelling core story centered around your customers needs and challenges. \nBroaden the audience of potential customers wanting to do business with your company.\nEstablish the buying criteria for your prospect, enhance your perceived value, and artfully separate you from the competition.\nGive something of value every time you interact with a potential customer therefore encouraging reciprocation and rapport between you and your potential buyer. \nBecome a powerful training tool for your sales and marketing staff to ensure that they are communicating your core story with consistency and accuracy. \nEncourage a consultative selling approach vs. a hard sell leading to higher conversions and greater brand loyalty. \n\n Engage - Grab and keep the attention of your ideal buyer.\n \n Educate - Develop a consultative sales approach and core story. \n \n Provide Evidence - Provide evidence to make it easy to say yes. \n \n 4. Make an Offer - Create a sense of urgency and value.\n
- To position you as an expert in the industry, give you credibility, and enhanced rapport during the sales process.\nMake it easier to get appointment and deliver a compelling core story centered around your customers needs and challenges. \nBroaden the audience of potential customers wanting to do business with your company.\nEstablish the buying criteria for your prospect, enhance your perceived value, and artfully separate you from the competition.\nGive something of value every time you interact with a potential customer therefore encouraging reciprocation and rapport between you and your potential buyer. \nBecome a powerful training tool for your sales and marketing staff to ensure that they are communicating your core story with consistency and accuracy. \nEncourage a consultative selling approach vs. a hard sell leading to higher conversions and greater brand loyalty. \n\n Engage - Grab and keep the attention of your ideal buyer.\n \n Educate - Develop a consultative sales approach and core story. \n \n Provide Evidence - Provide evidence to make it easy to say yes. \n \n 4. Make an Offer - Create a sense of urgency and value.\n
- Education based marketing allows you to speak to your client about THEIR needs. This means they will be more engaged and open to hearing solutions. Determine your customers’ or potential customers needs, wants and desires\n\n
- Education based marketing allows you to speak to your client about THEIR needs. This means they will be more engaged and open to hearing solutions. Determine your customers’ or potential customers needs, wants and desires\n\n
- Education based marketing allows you to speak to your client about THEIR needs. This means they will be more engaged and open to hearing solutions. Determine your customers’ or potential customers needs, wants and desires\n\n
- Education based marketing allows you to speak to your client about THEIR needs. This means they will be more engaged and open to hearing solutions. Determine your customers’ or potential customers needs, wants and desires\n\n
- Education based marketing allows you to speak to your client about THEIR needs. This means they will be more engaged and open to hearing solutions. Determine your customers’ or potential customers needs, wants and desires\n\n
- WHY????????\n
- WHY????????\n
- WHY????????\n
- WHY????????\n
- WHY????????\n
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- A webinar is a medium of communication, not a silver bulletA web conferencing or web casting solution is a means of communication…like a telephone. Did people get rich by figuring out how to use the telephone as a mechanism for selling? Yes. What would you say if you say if the title of the DVD, workshop, or book was “get crazy wealthy with telephones?” My point exactly. Who’s rich today? The people who years ago sold programs like, “How to get rich with your own 900 number.”\n
- A webinar is a medium of communication, not a silver bulletA web conferencing or web casting solution is a means of communication…like a telephone. Did people get rich by figuring out how to use the telephone as a mechanism for selling? Yes. What would you say if you say if the title of the DVD, workshop, or book was “get crazy wealthy with telephones?” My point exactly. Who’s rich today? The people who years ago sold programs like, “How to get rich with your own 900 number.”\n
- Online Presentations\n What the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \n Screen Sharing - sharing your screen online in a one-to-one to one-to-many format \n Example tools include, Camtasia, Join.Me\n Webinar - a pre-recorded presentation delivered live or on demand\n Example tools include: Go to Webinar, Join.Me\n Online meeting/courses - A collaborative online forum \n\n
- Online Presentations\n What the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \n Screen Sharing - sharing your screen online in a one-to-one to one-to-many format \n Example tools include, Camtasia, Join.Me\n Webinar - a pre-recorded presentation delivered live or on demand\n Example tools include: Go to Webinar, Join.Me\n Online meeting/courses - A collaborative online forum \n\n
- Online Presentations\n What the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \n Screen Sharing - sharing your screen online in a one-to-one to one-to-many format \n Example tools include, Camtasia, Join.Me\n Webinar - a pre-recorded presentation delivered live or on demand\n Example tools include: Go to Webinar, Join.Me\n Online meeting/courses - A collaborative online forum \n\n
- Online Presentations\n What the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \n Screen Sharing - sharing your screen online in a one-to-one to one-to-many format \n Example tools include, Camtasia, Join.Me\n Webinar - a pre-recorded presentation delivered live or on demand\n Example tools include: Go to Webinar, Join.Me\n Online meeting/courses - A collaborative online forum \n\n
- Online Presentations\n What the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \n Screen Sharing - sharing your screen online in a one-to-one to one-to-many format \n Example tools include, Camtasia, Join.Me\n Webinar - a pre-recorded presentation delivered live or on demand\n Example tools include: Go to Webinar, Join.Me\n Online meeting/courses - A collaborative online forum \n\n
- Online Presentations\n What the difference is between a webinar, online meeting, online course, web briefing, and screen sharing \n Screen Sharing - sharing your screen online in a one-to-one to one-to-many format \n Example tools include, Camtasia, Join.Me\n Webinar - a pre-recorded presentation delivered live or on demand\n Example tools include: Go to Webinar, Join.Me\n Online meeting/courses - A collaborative online forum \n\n
- Talk about each one\n\n
- Talk about each one\n\n
- Talk about each one\n\n
- Talk about each one\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
- - can be pre-recorded\n- people can attend over ipad (not iphone)\n\n
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