1. Listen... It’s the longtail.
Keyword Research Where No Tool Has Gone Before
(not even me)
by Gab Goldenberg - SEO ROI
2. Please share your constructive criticism
1. Bring me your notes when the panel’s done
2. Get free insoles
3. Have painless feet at day’s end!
3. What We’re Going To Do
1. Case study
2. Short digression on Google’s click-fraud
3. Longtail research: Listen.
4. Longtail research: The hidden market
5. Longtail research: “Top searches” data
6. Longtail research: Spidering competitors’ navigation
7. About Me (Blah blah super duper blah blah blah snoozefest)
8. Conclusion
4. How This Affiliate Beat The Merchants
By the numbers:
Scrapbooking merchants avg. CPC: $1.00 - $2.00
My affiliate campaign avg. CPC: $0.24
7. How Google Beat This Affiliate
“Search Partners” = Sketch Partners
With the same ads as on Google,
In identical positions as on Google...
The partners “generated”:
- 70% fewer impressions
- A 3X higher CTR
- Nearly equal cost (86.4%)
Hmmmmm...
8. How Google Beat This Affiliate
Note: On both networks, I used
- The same ads
- In identical positions
11. How To Listen For Keywords:
Find UGC sites with deep content:
12. How To Listen For Keywords:
Use SEOmoz’s TermExtractor Tool:
Or:
- Script a custom scraper to do this on a large scale
- Have an intern use TermExtractor
13. The Hidden Market For Keywords:
Very valuable...
But both suffer from
“Broken
Telephone
Syndrome”
14. The Hidden Market For Keywords:
image credit:
judithwrightcentre.com
15. The Hidden Market For Keywords:
Go Direct:
Buy, trade or barter with:
• Indirect competitors
• Bloggers
• Non-profits
image credit:
letstalkscience.ca
20. Media Clients
“You tripled our
year-over-year
online sales!”
- Dino Santelli, Marketing Director
“You’re welcome back
anytime.”
[When I left to go
to school full-time.]
- Shmuel Gniwisch, CEO
“I’d recommend
Gab to business owners
with all levels of
SEO needs.”
- Willy Franzen, advanced SEO
21. What We Just Did
1. Case study
2. Google’s “Search Partners” - Dubious quality
3. Listened.
4. Tapped the hidden market
5. Grabbed “Top Searches”
6. Analyzed the competition
7. About Me (Blah blah super duper blah blah blah snoozefest)
8. Conclusion
22. Contact Me
Tel: 1-514-483-2535
Cell: 1-438-882-3017
Email: Gab@SEOROI.com
Notas del editor
Note to Self: Staple Card w/ message to packages - use scarcity to make it worth it.
Highlight point 4.
1. The long tail makes for cheap keywords. Just don’t be lazy.
2. Google’s search partners are sketchy. Monitor your ROI tightly!
3. Listening in person and to UGC is very powerful.
4. Skipped intermediates and went direct to bloggers, non-profits and indirect competitors.
I can help you by providing SEO services, SEO coaching and training, managing your SEO RFP, competitive research etc.
Insoles - if you have written constructive criticism for me, I have insoles for you.
Thankyou.