Personal Branding Tips Under 40 Characters

Personal Branding: Your Image is
everything!
Gabriel Lubale
Phone: +254 726 934 441
E-mail: gabriellubale@yahoo.com
Website: www.gabriellubale.com

Stand out in a crowded
Marketplace
Professionalism:
Presence: Your Aura.
Polish: Refined, Social
Graces etc

2 Copyright © 2013 www.gabriellubale.com

Avoid the “kawa”
Brands
that win
are brands
that stand
out!

Fake it till you make it
 New position – apply for post with highest qualification
and experience.
 Dress like the big shot! Dress to impress.
 Set deadlines that are ambitious. Big Hairy Audacious
Goal (BHAG!).
 Become a CEO of your own career destiny.
 Even successful people need to evolve their brand.
 Are you authentic? You were born an original do not
live to die a photocopy! Refuse to be your own
shadow! Maintain your DNA. The pedigree!
 Deliver consistently. Promise less and deliver more.
Delight your customers. Wow! Them.


Can you resist the ping?
Having your phone
before your client is
considered rude. It
means your calls are
more important than
your customer! Rem.
TQM. Learn the phone
etiquette. Switch off and
keep it out of sight.
When you talk, pick it
with a smile and identify
yourself. This is Gabriel
Lubale. Can I help you?
Thank you for calling
Gabriel Lubale. Speak
to me or I am on-line.

Online branding
 This is the way of
21st Century. How
do you do it? Post
articles, Guide
people around, Pass
information.
 Do not use the
photos of your pet.
For example a dog,
cat or other animal.
 Visit a professional
Photographer and
take many shots to
6
use.
Copyright © 2013 www.gabriellubale.com

Be heard differently


Be heard differently … contd
• What is your elevator pitch?
Way of self-introduction. Create
the impression in first 5
seconds. That is it!
• Design your verbal business
card. Speak like a diplomat.
Know what can be uttered! You
8
better be thought to be fool

Be heard differently … contd
E.g. Sharpening the brains – Lecturer. Issuing
Passports to Nationals and Visas to Foreigner
– Immigration Officer. Fighting poverty and
ignorance among learners in Colleges –
Lecturer and Facilitator. Improving the Social
Capital – Motivational Speaker and Image
Consultant.
Note: People respond to Humor, Greed and
Fear. Create a memorable first encounter.
Avoid to say you are best but act as the best.


Non verbal communication 101
and body language


Non verbal communication 101
and body language … contd

Smile.
Eye contact.
Handshake.


Facts and Tips
Power posing
… contd
2010 Harvard
University in
Research
revealed
that…..


Facts and Tips
Power posing … contd
…. Holding one's body in "high-power" poses for short
time periods can summon an extra surge of power
and sense of well-being when it's needed .
Stimulating the levels of two hormones impacts on our
performance by either raising Testosterone hormone
or lowering Cortisol hormone. Testosterone hormone
is linked to power and dominance in animal and
human Worlds. Cortisol hormone is the “stress”
hormone that can impair immune functioning, cause
hypertension and memory loss. It has been observed
that MBA Students who sat carelessly in lecture halls
and took much space as possible got higher paying
jobs whereas the conservatives collected the

Facts and Tips … contd


Practice Bill Clinton’s
Charisma


Practice Bill Clinton’s Charisma
The Secret of Bill Clinton’s Charisma, Bill
Clinton is (in)famous for the charisma he
exudes. Countless stories exist of complete
strangers (and even people who despised
Clinton) leaving a first encounter with him
feeling like they’ve known him for years. You
can enhance your charisma skills by doing the
following three things:
1. Practice Brief Eye Contact With Strangers.
2. Master the Art of Personal Space.
3. Practice Being Present.

• Emulate the Babies
(infants).Smile.
• Exposing the neck is assign
of surrender. Avoid this. Look
straight-forward like a
telescope or a soldier
marching passed the VIP
dais or on guard of honor

Business Networking Gifts
 Compliment freely.
 Don’t complain.
 Be positive.
 Magical words of courtesy.
Please, Sorry, Thank you,
Excuse me.
 Eat and drink professionally.
Good table manners. How to
18
use cutlery.

Dressing
 Influence through what you
wear.
 Bring the game to the table with
your attire. Look better than
your clients.
 They want and expect to see
you successful. You deserve
19
their money. They will be happy

Dressing … contd
 “Dress
inappropriately
they remember
the dress.
Dress
impeccably and
they remember
the woman”
20
Gabrielle Coco

Psychology of color
Colors speak loudly and clearly about your
business. But they give forth mixed messages.
You need to know well the hidden language of
color -- and know that colors speak louder than
words. They stimulate
emotions, excite, impress, entertain, persuade.
They generate negative reactions if you don't
understand them. Lasting impressions are made
within 90 seconds and color accounts for 60
percent of the acceptance or rejection. So don't
select the colors you love. Instead consider their
meaning to prospects. Here is what colors mean
21 to people in their emotions and in a business

Psychology of color … contd
 Red evokes aggressiveness,
passion, strength, vitality. In
business, it is great for
accents and boldness,
stimulates appetites, is
associated with debt.
 Blue evokes authority,
dignity, security, faithfulness.
In business, it implies fiscal
responsibility and security.
Plus it is universally popular.
 Yellow evokes positivity,
sunshine and cowardice. In
business, it appeals to
intellectuals and is excellent
22 for accenting things. Too
much is unnerving.

 Green evokes tranquility, health, freshness. In
business, its deep tones convey status and
wealth; its pale tones are soothing.
 Purple evokes sophistication, spirituality,
expensiveness, royalty and mystery. In
business, it's right for upscale and artistic
audiences.
 Orange evokes fun, cheeriness, warm
exuberance. In business, it's great to highlight
information in graphs and on charts.

 Black evokes  White evokes
seriousness, purity, truthfulness
distinctiveness, , being
boldness and contemporary and
being classic. In refined. In
business, it business, it
creates drama enlivens dark
and is often a fine colors and can be
background color. refreshing or
sterile.
24

Parting Shot!
“It is not too melodramatic
to say that destiny hangs
on your brand”.
Barbara Water Walters.


If you have any questions and comments


Personal Branding Tips Under 40 Characters

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