Pillars of Lean Startup Method

1. LEAN STARTUP
i primi passi quando hai un’idea
Treviso
7 dicembre
2015

3. Startup
is an
EXPERIMENT

4. SNOWFLAKES!

5. The COST of building
products is
at an all-time
LOW.

6. # most new products still FAIL.

8. # most of them fail because they waste
time, money and effort
building the WRONG product.

9. Lean Startup

10. Lean
Startup
Toyota Production System
Agile Software Development
Customer Development

13. # Lean Startup is a systematic process for iterating
from Plan A to a plan that works,
BEFORE RUNNING OUT OF RESOURCES.

14. PILLARS

15. tyson
“Everybody has a PLAN
until they get punched
in the mouth”
M. Tyson

16. #1 pivot

19. CHANGING DIRECTION
# You created something, but it could become
something else. Even BETTER.

20. No
WASTE!

21. # Waste is any human activity which absorbs resources
but creates NO VALUE.

22. waste of… WHAT?

25. #2 learning

26. # Maximizing learning about CUSTOMERS
per unit of time.

27. Speed
Learning Focus

28. Speed
Learning Focus
Premature
Optimization

29. Speed
Learning Focus
Running out
of resources

30. Speed
Learning Focus
Chasing your
tail

31. Speed
Learning Focus

32. #3 CUSTOMER DEVELOPMENT

33. # It is a parallel process of building a continuos
FEEDBACK LOOP with customers.

34. Start with a
NICHE

36. # 80/20 RULE

37. 80%
20%
New
Features

39. TEST

40. # Build, MEASURE, learn.

41. # Three Stages of STARTUP

42. Problem/Solution
FIT

43. Problem/Solution
FIT
Interviews

44. Problem/Solution
FIT
Product/Market
FIT
Interviews

45. Problem/Solution
FIT
Product/Market
FIT
Interviews MVP

46. Problem/Solution
FIT
Product/Market
FIT
SCALE
Interviews MVP

47. Problem/Solution
FIT
Product/Market
FIT
Focus: VALIDATE LEARNING
Experiments: PIVOTS

48. Problem/Solution
FIT
Product/Market
FIT
SCALE
Focus: VALIDATE LEARNING
Experiments: PIVOTS
Focus: GROWTH
Experiments: OPTIMIZATIONS

49. # Where FUNDING fit into all this?

50. Problem/Solution
FIT
Product/Market
FIT
SCALE
$
Your Goal: LEARNING
Investor’s Goal: GROWTH

51. Problem/Solution
FIT
Product/Market
FIT
SCALE
$
Your Goal: LEARNING
Investor’s Goal: GROWTH
Your Goal: GROWTH
Investor’s Goal: GROWTH

52. # Selling to investor without any level of validation
is form of WASTE.

53. GET OUT
OF THE
BUILDING!

54. Resources
The Lean Startup by Eric Ries (Crown Business)
Running Lean by Ash Maurya (O’Reilly)
Books
Blogs
Eric Ries, “Startup Lessons Learned”
Steve Blank

55. LUNCH TIME!