Web 2008

Web 2008 Galit Fein Senior Analyst & VP Governance & Sourcing

Agenda ,[object Object],[object Object],[object Object],[object Object]

Web Evolution Static, one-way publishing medium Transactions Interactive, virtual communities Semantic Web Intelligent Web

Web 2008: What’s in It for Enterprises? ,[object Object],[object Object],[object Object],Community Social Networking Business New models Technology Web as a platform Web 2008

Web 2008 – an “Enterprise” Issue! ,[object Object],[object Object],[object Object],[object Object],Blogs Wikis Tags RSS Semantic Web Strategic IT Web 2.0 Business

The Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],Millions of markets of a few may be more profitable than a few markets of millions Amazon.com, Apple iTunes

Anatomy of the Long Tail Theory ,[object Object],[object Object],Rhapsody Amazon.com Netflix Total inventory: 2.3 million books Barnes & Noble Store: 130,000 books Total inventory: 735,000 songs Wall Mart Store: 30,000 songs Total inventory: 25,000 DVDs Blockbuster Store: 3,000 DVDs Source: Erik Brynjotfision, Jeffrey Hu, Michael Smith, MIT

Self-Service Israeli Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Start Self-Service Build product simpler version Effective Internet search engine

Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],by Producers of products & services

Data Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Phenomenon - Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs Give Companies a Human Face Planning to roll out blogs to employees and customers

Social Phenomenon - Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikis Israeli Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lightweight Programming Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Web Interaction Server returns a new page Client makes http request Web server

How AJAX works Server returns the requested information Client makes http request for specific information Web server

RSS Israeli Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Services APIs Application Programming Interface ,[object Object],[object Object]

Web 2008 Trends ,[object Object],37%* 9%* 30% * 5%* Hours of leisure time per week spent with various media * Percentage of the advertising market Source: Aegis

Web 2008 Israeli Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise Applications of Web 2008 Applications Web 2.0 Technology Source: Cutter Blogs ,[object Object],[object Object],[object Object],Wikis ,[object Object],[object Object],[object Object],[object Object],Mashup ,[object Object],[object Object],[object Object],Social networking ,[object Object],[object Object],[object Object],AJAX ,[object Object],[object Object],[object Object],Syndication feeds (RSS) ,[object Object],[object Object]

Web 3.0 ,[object Object],[object Object],[object Object],[object Object]

Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Linden Lab Million Square Meters of Second Life Land Total User Hours (millions) Source: http://secondlife.com/whatis/economy-graphsphp

Currency: Linden$ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],US$ Spent by Users (in Millions) US $ Exchanged on Lindex (in Millions)

Business IBM Cisco Best Buy’s Geek Squad Dr. Dobbs Life 2.0 Conference Preen H&R Block

Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Streamlining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You ! this research Galit Fein Senior Analyst & VP [email_address]

Web 2008

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