GameCraft is a startup that provides gamification services. It uses game mechanics and design principles to motivate users and solve problems in non-game contexts like websites, marketing campaigns, and events. Gamification can be applied to almost any field to drive innovation. GameCraft was founded in Eastern Europe and has a team of 6 people including programmers, game designers, and artists. They have created games for events and redesigned Facebook games. GameCraft aims to be creative and help clients through gamification.