1. The value of games
in companies:
The case of gamification
dr. David B. Nieborg
Genk, 24 april 2012

2. David@flight1337.com
@gamespacenl

4. “In every job that must be done,
there is an element of fun.
You find the fun and ‘SNAP’
the job’s a game”

5. ... where is
the fun...?

9. What if...?

11. “What if we decided to use everything
we know about game design to fix
what’s wrong with reality? What if we
started to live our real lives like
gamers, lead our real businesses and
communities like game designers (...)?”

12. Gamification

13. The use of
game
mechanics & structures
in a
non-game-context
in order to increase (user) engagment

14. Gamification
=
/
Game

15. Gamification
=
/
Serious game

16. The use of
game
mechanics & structures
in a
non-game-context
in order to increase (user) engagment

18. Engagement

19. R
eward
etain
ecruit

20. R eward

21. (meaningful)
Information
Recognition Feedback
(rules)

22. R etain

23. Anxiety
c
h
a
l
l
e
n
g
e
Boredom
low Skills high

24. Anxiety Flow
c
h
a
l
l
e
n
g
e
Boredom
low Skills high

25. R ecruit

27. New?

29. 3 trends
1. Accessible (social) networks
2. More people play more
3. Technology (sensors)

30. 1. Networked
technology

31. Facebook’s growth

32. 2. Homo
Ludens

35. 3. Sensors

36. Accelerometer
Microphone
Gyroscope
Compass
Camera
GPS

37. Gamification

38. Engagement
Design

40. www.speeljetoekomst.nu
Expected launch date: June 2012)

41. David@flight1337.com
@gamespacenl