According to research, over two thirds of UK teens are either agnostic or atheist. Based on the hypothesis that a person’s understanding of death is guided by their religion, the absence of one suggests that the majority of teens are largely unsupported when trying to make sense of it. The End is a free, online web-game commissioned by Channel 4 Education, to ‘make death easier’. It is a game of self-discovery of 14-19 year olds which integrates strategy, puzzles and philosophical questions into a world which explores a range of commonly (or less commonly) held views about death, philosophy and science. The micro-talk explains the approach Preloaded took to designing a game about death as well as presenting insight into the player’s views on mortality, generated from the equivalent of 11+ years of non-stop gaming. PARTICIPANTS: Phil Stuart, Creative Director, Preloaded

1. The End / Games for Change 2012 Preloaded

2. The End / Games for Change 2012 Preloaded

3. ‘Games with Purpose’
The End / Games for Change 2012 Preloaded

4. The End / Games for Change 2012 Preloaded

5. FUN +
The End / Games for Change 2012 Preloaded

6. The End / Games for Change 2012 Preloaded

7. DEATH
The End / Games for Change 2012 Preloaded

8. (Make it easier)
The End / Games for Change 2012 Preloaded

9. RELIGION
The End / Games for Change 2012 Preloaded

10. 2/3 UK teens lack faith
The End / Games for Change 2012 Preloaded

11. PHILOSOPHY
The End / Games for Change 2012 Preloaded

12. THE
PHILOSOPHY
MECHANIC
The End / Games for Change 2012 Preloaded

16. THE FUN BIT
The End / Games for Change 2012 Preloaded

17. The End / Games for Change 2012 Preloaded

18. The End / Games for Change 2012 Preloaded

19. The End / Games for Change 2012 Preloaded

20. The End / Games for Change 2012 Preloaded

21. The End / Games for Change 2012 Preloaded

22. The End / Games for Change 2012 Preloaded

23. The End / Games for Change 2012 Preloaded

24. The End / Games for Change 2012 Preloaded

25. The End / Games for Change 2012 Preloaded

26. The End / Games for Change 2012 Preloaded

27. The End / Games for Change 2012 Preloaded

28. The End / Games for Change 2012 Preloaded

29. The End / Games for Change 2012 Preloaded

30. RESULTS
The End / Games for Change 2012 Preloaded

31. results
3m levels played
2 hours + av. save game
284k edu-clicks
10k Facebook LIKES
Best Game BIMA + FITC
2 x G4C Nominations
The End / Games for Change 2012 Preloaded

32. 1m+ Answers
Crusading Truth-Teller 3%
The Truth-Teller 40%
Mystic Truth Teller 1.5%
The Crusader 9%
Crusading Awakener 2.5%
The Awakener 26%
Mystic Awakener 5%
The Mystic 13%
The End / Games for Change 2012 Preloaded

33. most answered
Is it possible to be happy simply
living in the moment?
75% Yes 25% No
(300,353 answers)
The End / Games for Change 2012 Preloaded

34. big swingers
Is there such a thing as a cause
worth dying for?
83% Yes 17% No
(18,932 answers)
The End / Games for Change 2012 Preloaded

35. big swingers
Would you donate your body to help
others after death?
81% Yes 19% No
(62,855 answers)
The End / Games for Change 2012 Preloaded

36. big swingers
Should it be possible to laugh
at Death?
82% Yes 18% No
(10,344 answers)
The End / Games for Change 2012 Preloaded

37. close-calls
Are humans cut of from other
parts of nature?
43% Yes 57% No
(19,881 answers)
The End / Games for Change 2012 Preloaded

38. close-calls
Is there such a thing as fate?
53% Yes 47% No
(39,151 answers)
The End / Games for Change 2012 Preloaded

39. interesting
Should people be able to choose
how they die?
62% Yes 38% No
(114,061 answers)
The End / Games for Change 2012 Preloaded

40. The End (#playTheEnd)
www.playtheend.com
More games, demos and blog:
www.preloaded.com/blog
Email: phil@preloaded.com
Twitter: @philstuart @preloaded
The End / Games for Change 2012 Preloaded