9. Measurable results:
1. Revenue increased by 230% in one year
2. Now selling over 300% more packages
3. 185% increase in web traffic
4. 2x more sales qualified leads coming
through the funnel
10. Measurable results:
1. In one month, generated over 60 new
leads from social media
2. Cost per lead (CPL) was 80% less than leads
via PPC advertising
3. Cost of customer acquisition (COCA) is
expected to be 1/3 that of PPC
15. Write and Optimize
• 500 words minimum
• Optimize for keywords (try InboundWriter.com)
• Don’t forget your meta data
• Optimize your images
• Setup Google Authorship
20. Social Media Tips
• Update and share archived blog posts
• Don’t be lazy, care about conversion!
• Headline, thumbnail image, description
• Promote posts on Facebook
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25. Don’t be afraid to spend a little $$$
• Understand who you are targeting with ads
• Understand how you are going to convert visitors
• You better be able to measure results/ROI