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Robin Horton, Blogging With The Stars: Snapshots of Four Successful Blogs

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GardenBloggersConference
Desarrollo personalTecnología
1 de 60
Creative mix of urban style, design, and nature from around the globe. 1http://garden-bloggers-conference.com/
Act One http://garden-bloggers-conference.com/ 2 Analog.
3http://garden-bloggers-conference.com/
http://garden-bloggers-conference.com/ 4 Creating desired conversations around the brand. Brand Storytelling
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http://garden-bloggers-conference.com/ 6
http://garden-bloggers-conference.com/ 7 Birth of Concept Urban Gardens
8http://garden-bloggers-conference.com/ 1998: Urban Gardens as Print Concept.
http://garden-bloggers-conference.com/ 9 Purpose Then and Now To create, find, inspire, connect, and share the things I love.
Act Two http://garden-bloggers-conference.com/ 10 Digital.
http://garden-bloggers-conference.com/ 11 4/18/2009
http://garden-bloggers-conference.com/ 12 Original Goals Driven by purpose. 1. Become go-to resource for designs, trends, and ideas for indoor/outdoor 2. Connector 3. Make money doing what I love…?
http://garden-bloggers-conference.com/ 13 Huh?
14 Stayed @ #Free #Paris Apartment via Twitter
http://garden-bloggers-conference.com/ 15 July 20, 2012
http://garden-bloggers-conference.com/ 16 4/2010
http://garden-bloggers-conference.com/ 17 Product and Delivery Evolves. Be like digital: nimble, agile, and adapt.
http://garden-bloggers-conference.com/ Offline Presence Designer Show House Creative Garden Retreat Pop-Up Shop DYI Lab
http://garden-bloggers-conference.com/ 19 Creative Garden Retreat Press
http://garden-bloggers-conference.com/ 20 Before
http://garden-bloggers-conference.com/ After
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http://garden-bloggers-conference.com/ 26
http://garden-bloggers-conference.com/ 27 Designer Evenings
28 “Coolspotting” Offline Scouting Products and Trends
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33 Connecting Makers, Brands, Consumers. Consumers 71% more likely to make purchase based on social media referrals. (via Hubspot)
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36”“ Meet Maker Geoff Fisher, London
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38 Meet Maker Marc Grañ è n Girona, Spain
39 What bloggers can do for brands.
40 Leads Generated Media • 5 television interviews (Israel, Brazil…) • 4 major European magazine interviews • Citröen-sponsored van for film festival • Blogs from US, UK,Germany, France… RFPs
41 Reach: 21, 707 Views. 224 Shares.
42 Influence People view more content through social web than through website/blog. (Jonathan Perelman, VP Strategy, Buzzfeed)
http://garden-bloggers-conference.com/ 43
44 Ad Networks
45 Write for others.
46 sponsored ideas Branded Content
47 Affiliate Marketing Gift Guides & Roundups
http://garden-bloggers-conference.com/ 48
http://garden-bloggers-conference.com/ 49 Align Goals With Purpose. Lead generation? Build platform? Snag a book deal? SEO/traffic to your website? Brand positioning?
http://garden-bloggers-conference.com/ 50 Be a Good Storyteller. Long or Short Form.
51
http://garden-bloggers-conference.com/ 52
http://garden-bloggers-conference.com/ 53 Don’t be a Keyword Whore. Think about SEO, but write for people, not robots.
54 Headline not great for search… But generated strong reader response and sharing.
http://garden-bloggers-conference.com/ 55 Don’t get all hung up on the numbers. Think quality engagement with your targeted audience.
http://garden-bloggers-conference.com/ 56
http://garden-bloggers-conference.com/ 57
Act Three http://garden-bloggers-conference.com/ 58 Hybrid Analog and Digital Offline pop-up brand story experiences: mashup of event/social web/social commerce
http://garden-bloggers-conference.com/ 59 Cultivate your relationships as you would your plants.
http://garden-bloggers-conference.com/ 60 robin@urbangardensweb.com Twitter @urbangardens Facebook.com/urbangardens Pinterest @urbangardens urbangardensweb.com

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