A presentation given to an audience of PR and web people at #searchme

1. GARETH HOYLE

2. WHO IS GARE
TH
HOYLE?

3. WHAT IS
LINK BUILDING?

4. VOTE FOR OU
R
LINKS!

5. ervices.html
rilla flavour.com/s
http://www.go
Example of a Link
on a Page
Anchor Text = SEO outsourcing

6. o.uk/link-building-strategy
http://skyrocketseo.c
Example of a
Natural Link
Building your Brand

7. NATURAL LINKS ARE GREAT!

8. INFOGRAPHICS
ARE POPULAR
Designed
Graphic or
Image is used
http://seooutsourc
ingcompany.co.uk
Image can also = the Link to-outsource-and /how-
-win-big

9. WHY DO YOU NEED
LINK BUILDING?

10. Search Engines
Read Signals

11. A link is a
Vote / Signal

12. GOOD SIGNALS GOOD RANKINGS

13. HOW LINK BUILDING
IS DONE?

14. MANUALLY

15. ALWAYS?
IT DEPENDS ON
THE LINK

16. Volume – We use Offshore Staff

17. Volume – We use Offshore Staff
and me!

18. OUTREACH
More contact with site owners

19. WHY YOU SHOULD USE
A SPECIALIST?

20. MORE
Efficiency

21. Aware of the Dangers

22. MAY BE MORE UP-TO-DATE
THAN YOUR GENERAL MARKETING STAFF

23. THE DANGERS OF
LINK BUILDING

24. SEO
IS MANIPULATING
GOOGLE

25. Link Building is a large
part of the manipulation

26. Too Many Links PENALTY
Wrong Type PENALTY
HIGH RANKINGS
Right Type
at the
Right Speed

27. TECHNIQUES YOU CAN DO

28. Broken Link Building
via Webmaster tools
404 Errors

29. Use Google Alerts to track
Keyword & Brand Mentions

30. SOCIAL SIGNALS

31. Google cannot
read links on
Facebook & Twitter
It does count social
votes though!

32. Author Rank and Google Plus –
It is the person not the site

33. SOCIAL
LINKS
GREAT CONTENT
GOOGLE SUCCESS IN 2013 AND BEYOND!

34. USEFUL RESOURCES
Google YouTube
Webmaster
Help
Majestic SEO

35. SAY HELLO!
gh@seo.im
@search_magician
seooutsourcingcompany.co.uk

36. IMAGE CREDITS
THANKS TO
Slide 4 – Vote by jonathan mcintosh
Slide 10 – Signals by nottsexminer
Slide 14 – Builder by Titanic Belfast
Slide 20 – Camel by wwarby
Slide 21 – Lion by amandarichard421