4. Strategy Based LinkedIn
• Why the social graph is important
• Communication theory behind successful
strategic networking
• Social search, developing keyword
strategies & optimizing your profile for
inbound traffic
• Using applications for tactical branding
Tuesday, July 21, 2009 4
5. Strategy Based LinkedIn
• Selecting the right groups and subgroups
to connect with your target audience
• Crowd-sourcing to build your network
• Offline disciplines for network growth
• Transitioning relationships into offline
opportunities
Tuesday, July 21, 2009 5
7. Definition: The Social Graph is the
representation of our relationships.
In present day context, these graphs
define our personal, family, or
business communities on social
networking websites
— Jeremiah Owyang, Forrester Research
Tuesday, July 21, 2009 7
99. • Complete your profile to 100%.
Follow the guide.
• Import your email contacts and invite those
already on LinkedIn
• Check you LinkedIn account BEFORE your
email inbox
• Spend time reading your streams at least once
per day
• At business meetings, talk about using
LinkedIn to your contacts. Let them know
how you intend to use it.
Tuesday, July 21, 2009 101
101. • How to use the social graph and
communication theory to help you network
on LinkedIn
• Methods for optimizing your profile for the
right keywords so that you can be found
• Professional Social Branding and how you can
maximize up your professional presence
• Online and offline techniques for growing your
personal network
Tuesday, July 21, 2009 103