BostInno is a Boston-based digital media and events company reinventing local news through a community-driven platform — one full of smart, edgy content catered to the Innovation Class. Lauren Landry's presentation covers how and why to pitch the press in the digital age and the future of digital media

1. The Media's Role in
the Innovation
Ecosystem*
Lauren Landry, Associate Editor at BostInno

2. What's a 'BostInno?'
BostInno is a Boston-based digital media and events
company reinventing local news through a community-
driven platform — one full of smart, edgy content catered
to the Innovation Class.

3. What Changed?
Well…

5. Pitching the Press
The Reverse 5 Ws
• Who are you pitching?
• What are you pitching?
• When are you pitching it?
• Where are you pitching to?
• Why are you pitching?

6. But, Why Press?
Because, you can …
• More effectively reach your target audience.
• Build the buzz necessary to attract early adopters.
• Solidify your street cred.
• Share the story you want to tell.
Just …
• Go beyond the press release.
• Shy away from the buzzwords.

7. Digital Media's Future
What can we expect?
• Smarter content marketing.
• Increased focus on social media.
• An engaged community.
• More niche sites.

8. Any Questions?
Twitter: @laurlandry
Email: Lauren@BostInno.com