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A Brief History of BrandHive
- 1. A Brief Hist ry of BrandHive
- 2. 1997 The natural products and dietary supplement industry is young, but gaining traction 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 3. Former Nature’s Way marketing executive Jeff Hilton takes notice.
- 4. Meanwhile, Matt Aller begins working with Hilton on natural products through his design firm, Aller & Rasmussen.
- 6. In April of 1997 Integrated Marketing Group is co-founded by Hilton and Aller.
- 7. Of course, none of this would have been possible without IMG’s first employee, current business manager and MVP, Melanee Brown.
- 8. The small agency starts offering marketing and creative services to clients such as raw ingredient suppliers. Contact us at 631-232-1105 or visit us at www.binutraceuticals.com The BI Nutraceuticals east coast cGMP certified facility offers: ■ High Shear Wet Granulation ■ Roller Compaction ■ Fluid Bed Processing ■ Milling ■ Blending Let BI be your trusted partner for all your premix and ingredient needs. © 2007 BI Nutraceuticals.
- 9. Many of these clients are still with BrandHive today. We start with better ingredients; the result is better blends. INNOVATIVE NATURAL SOLUTIONS AND INGREDIENTS Botanicals | Nutritional Blends | Vitamin Mineral Pre-Mixes | Extracts | Proteins | Fibers Steam Sterilization | Custom Particle Dynamics | Formulation | SQF | Gluten Free GMP HACCP Facilities Our custom premixes are made with safe, pure ingredients you can trust. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lobois emod odio, a fentum orci viverra vitae. Donec varius egestas fringilla. Praesent sagittis hendrerit pellentesque. Nam est quam, vulputate fermentum dictum non, laoreet ac diam. Proin in faugue. Proin- varius nisi. Cras vestibulum porta est, ut malesuada nisl fringilla nec. Donec turpis velit, gravida ultricies elementum vitae, mattis id est. Pellentesque tinciduntm dolor sit amet.
- 10. 1998 Public relations and media buying are added to the IMG services offered. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 11. This makes clients happy. “You rock my world” -Client
- 12. 1999 Current Marketing Director Gail Frankoski joins the IMG team. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 13. This is good for IMG and their clients
- 14. Because she is very, very good at her job
- 15. 2001 Due to increasing size IMG moves to its current location in historic downtown Salt Lake City. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 16. BrandHive Offices Circa 1911
- 17. BrandHive Offices Circa 2013
- 18. Later that year IMG and Cyvex Nutrition begin doing work together. Consumers get it. When they feel full faster, they eat less. And eating less means easier, lasting weight control. Made solely from potatoes, Solathin provides a more complete, vegetarian protein that increases satiety signals to the brain and GI tract.* This 90%+ protein potato powder delivers a much higher concentration (40%) of satiety-inducing PI2 and is so effective that consumers feel the benefit with the first dose.* Give your consumers the new GRAS non-animal protein ingredient proven to curb appetite and increase satisfaction.* Give them Solathin. Feel satisfied. Eat less. Weight management your customers will understand. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ©2012 Cyvex Nutrition www.cyvex.com | sales@cyvex.com | 949-622-9030 C M Y CM MY CY CMY K solathin_functionalingredients.pdf 1 1/20/12 3:05 PM
- 19. 2003 EPAX Norway AS becomes IMG’s first international client 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 20. This makes us feel pretty cultured
- 21. ...we may have needed some help along the way.
- 22. 2004 IMG begins offering in-house web design and creates a dedicated interactive department. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 24. 2005 IMG enters the functional foods and beverages market with clients PureFruit and SIBU. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 26. Naturally, this was used as an excuse to throw a party.
- 27. It was a good one. Integrated Marketing Group is 10— Welcome to our party!
- 28. 2008 The Great IMG Flood of 08’ 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 30. *Not as fun as it may have looked
- 31. 2010 IMG launches its “We Grow Natural Brands” campaign 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 32. From seedlings to fully sprouted brands, the folks at Integrated Marketing Group have a green thumb for growing what’s natural. In fact, we’ve been cultivating natural brands since 1997. That makes us an experienced resource and marketing partner that knows the natural space like few others—the channels, media, products and consumers. Want your brand to thrive in the natural marketplace? Visit us at imgbranding.com STRATEGY • BRANDING • PUBLIC RELATIONS • WEB DESIGN & DEVELOPMENT
- 33. 2012 Business Development Director Peggy Jackson joins the team. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 34. (and she’s kind of a big deal)
- 35. On a side note, Jeff Hilton is named one of Utah Business Fittest Execs 2012
- 36. 2013 IMG rebrands in the spring and becomes BrandHive. 97’ 98’ 99’ 00’ 01’ 02’ 03’ 04’ 05’ 06’ 07’ 08’ 09’ 10’ 11’ 12’ 13’
- 37. As part of the rebrand BrandHive launches a new, highly interactive website in September 2013.
- 38. 16 years later and we’re still here doing what we love and working with great clients. Thank you.