What is personal branding? There are many different definitions, examples and explanations of personal branding. To help shed the mystery, here are 'personal branding' quotes from 12 industry professionals.
2. Tom Peters
"We are CEOs of our own
companies: Me Inc."
"To be in business today, our
most important job is to be
head marketer for The Brand
Called You."
3. Seth Godin
“A brand is the set of
expectations, memories,
stories and relationships that,
taken together, account for a
consumer’s decision to
choose one product or
service over another.”
4. Mark Traphagen
“Personal Branding is about
building authority that gets
people to pay attention to
your message and want to
share it and recommend it to
others”
5. Richard Bolles
“Personal Branding…What
makes you unique? How do
you express your
uniqueness? How do you
gain a reputation so people
will understand that your
uniqueness makes you
valuable to them?”
7. JW Dicks
“Remember that it’s all about
your customers. It’s easy to lose
sight of the fact that, at the end of
the day, it’s your customers that
write your paycheck each month.
Your brand should ultimately be
focused on providing the best
possible experience to each and
every customer.”
8. Krista Neher
“Start by knowing what you
want and who you are, build
credibility around it and deliver
it online in a compelling way.”
9. Dr. Sarah David
“Personal Branding is all
about your unique promise of
value and what you bring to
the table. It's [also] about
getting your potential clients to
choose you as the only
solution to their problem”
11. Kim Garst
“Focus on identifying your
target audience,
communicating an authentic
message that they want and
need and project yourself as
an “expert” within your
niche.”
12. Mark Affleck
“We must capture our
essence and value in the
marketplace, relative to the
competition.”
13. Gary Hyman
“Your Personal Brand is
mostly wrapped into the
unique promise of value that
you deliver to a receptive
audience.”