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1. 5 website content production
problems you can solve with
GatherContent

2. Content is all over the place
Lack of clearly
defined workflow
No standardised or
structured content
formats
Hard to stay on the
same page with
contributors
Manual copy &
paste CMS
migration

3. Content is all over the place
! Content lost in people’s inboxes, multiple shared
folders, or spreadsheets
! No bird’s eye view of the project, how it’s structured
and how it’s going

4. No clearly defined workflow
! No visible workflow for content production
! People unsure of their responsibilities, or unaware of
the amount of effort required to get content
completed

5. Content is in the wrong format
! Or multiple wrong formats, PDFs, Word documents,
Powerpoints, emails, and post-its
! Moving content from production into publishing
is painful

6. Hard to stay on the same page with
contributors
! It’s difficult to collaborate within teams or with
external stakeholders
! Getting even the smallest edits or new pieces of
content approved can take forever

7. Manual copy & paste CMS migration
! Getting content into publishing platforms is
inefficient and manual
! Content is thrown over the wall, and hard to keep
track of

8. Centralise content production
Define and communicate a simple workflow
Assert structured formats for authors & contributors to work
within
Educate authors to produce better content from the start
Automate the migration process
Solutions

9. ❖ Content hidden away in various Word documents
❖ File attachments lost in your inbox
❖ Time wasted manually chasing late content
❖ Not clear who is responsible for delivering content
❖ Chasing late content for approval
❖ Late content pushing back launch dates
❖ Copying and pasting badly-formatted content into the CMS
Recap: Avoid the common inefficiencies

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