Gaurav Mishra New Comm Forum Sms Social Network 04232009

Context


Context 1 of 3

Research on social media in the emerging
BRIC countries: Brazil, Russia, India &
China


Context 2 of 3

What can marketers, and entrepreneurs,
learn from digital activists?


Context 3 of 3

How to engage people who aren’t going to
spend much, or anything at all, at little or no
cost?


Three Big Ideas


Big Idea: 1 of 3

The $50 mobile phone will continue to be
the default computing device for billions of
users in Asia and Africa.


Big Idea: 2 of 3

SMS (not WAP, GPRS or 3G) will be the
primary technology for web access for these
users.


Big Idea: 3 of 3

The question is: can we create a social
networking platform entirely on SMS?


Mobile Social Networking:
Take One


Facebook Mobile

Source: http://www.facebook.com/apps/application.php?id=2915120374&b#/mobile/

MySpace Mobile

Source: http://www.myspace.com/index.cfm?fuseaction=mobile

Linkedin Mobile

Source: http://linkedin.com/static?key=promo_mobile

QQ Mobile

Source: http://mobile.qq.com/ via Benjamin Joffe

Loopt

Source: http://loopt.com

Aka Aki

Source: http://aka-aki.com/

Brightkite

Source: http://brightkite.com

Google Latitude

Source: http://www.google.com/latitude/intro.html

MocoSpace

Source: http://mocospace.com/

Peperonity

Source: http://peperonity.com/

JuiceCaster

Source: http://juicecaster.com/

Mobile Social Networking: Take 1

Phone-
Text Mobile specific
messaging website apps

Upload Geo-
photo/ location
video via services
email

© Gaurav Mishra (www.gauravonomics.com)

Mobile Social Networking: Take 2

    
Phone-
Text Mobile specific
messaging website apps

Upload Geo-
photo/ location
video via services
email

 

Internet in Asia & Africa

The $50 mobile phone as the default device
for internet access in Asia and Africa


World Map of Computer Penetration

Source: United Nations Global Development Goals Indication

World Map of Internet Penetration

Source: Emiel van Wegen based on World Internet Stats data

Cost of Broadband Access

Source: Wired Magazine based on ITU data

India: QuestionBox

Source: http://questionbox.org

India: United Villages

www.vnl.in

Source: http://unitedvillages.com

India: Google Internet Bus

Source: http://www.google.co.in/intl/en/landing/internetbus/

Why Mobile?

Source: ITU-UNCTAD World Information Society Report 2007

Why Mobile?

mobile use

Source: ITU-UNCTAD World Information Society Report 2007

India: Why Mobile?
ICT Penetration in India (August 2008)

30.00%

25.00%

20.00%

15.00%
27.02%
10.00%

5.00%
5.31%
0.00%
0.04%
Broadband
Internet
Mobile


India: MicroTelecom

Source: http://vnl.in

India: Why SMS?

Source:http://www.flickr.com/photos/vm2827/3150157746/

Mobile Social Networking:
Take Two
Can we create a social networking platform
entirely on SMS?


The 4Cs of Social Media
Visible

Creators > Curators > Consumers
The 1:9:90 rule

Content Collective Action > Co-creation >
Conversations

Collaboration Size + Strength + Social Object

Implicit or explicit
Community Privacy + reputation + recommendation

Collective Intelligence

Invisible

Easy Difficult

SMS-Based Social Networking
Registering & Searchable
filling profile public timeline

Sending &
receiving Social graph
updates

Searching own Privacy &
or public information
timeline filters

Friending & Reputation
direct messaging system

Group forming & Recommendation
messaging engine


Twitter
ON
OFF
STOP, QUIT
ON username
OFF username
FOLLOW username
LEAVE username
@username + message
D username + message
WHOIS username
GET username
NUDGE username
FAV username
STATS
INVITE phone number

Source: http://twitter.com/

Identi.ca/ Laconi.ca

Source: http://identi.ca/

FrontlineSMS

Source: http://www.frontlinesms.com/

India: SMS Gupshup

Source: http://www.smsgupshup.com

Social SMS
 Open-source SMS-based group messaging
system.
 join <GROUP>
 leave <GROUP>
 identify <NAME>
 list [my] groups
 list members of <GROUP>
 <GROUP> <MESSAGE>
Source: http://github.com/adammck/socialsms/tree/master

India: BabaJob/ BabaLife

Source: http://babajob.com/ and http://babalife.com/

Palestine: SoukTel Job Match

Source: http://www.souktel.org/JobMatch.htm

Palestine: SoukTel AidLink

Source: http://www.souktel.org/AidLink.htm

Africa: Mobile-XL XLBrowser

Source: http://www.mobile-xl.com via Read Write Web & White African

411 SMS Browser

Source: http://www.411sms.com/mobilejava

India: Nokia Life Tools

Source: http://www.nokia.com/NOKIA_COM_1/Microsites/Entry_Event/phones/Nokia_Life_Tools_datasheet.pdf

Nokia Ovi Mail

Source: http://mail.ovi.com

The Digital News Lifecycle

Context Analysis

News Story
Conversation
REACH/
Blog Post
DEPTH
Personalization
SMS Alert

TIME
Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

South Africa: Mxit

Source: http://www.mxit.co.za

Kenya: Ushahidi

Source: http://ushahidi.com

India: Vote Report India

Source: http://votereport.in

Using Mobile Social Networks to Mobilize
Using Mobile Social Networking for
Mobilizing Social Change

Source: http://mobichange.org

Thank You

Blog: gauravonomics.com/blog
Twitter: @gauravonomics
Email: gauravonomics@gmail.com


Gaurav Mishra New Comm Forum Sms Social Network 04232009

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