TM should be the key focus area at Marketing Commuincation media..cost efective, one to one commuincation, large number of perception sharer...........retail could be the best source of selling product if the Trade Marketing is effective..

1. TRADE MARKETING || CONCEPT || Product: product, service/money value etc Comparative challenge with other Mix lies at here. TM works for sales so that the retailers also exactly say the same what MKT Communication Mix is saying in the Market through direct communication Image: Brand perception, affiliation, motivation, loyalty, features, quality, after sales service, response of HR etc. What goes to the consumer ? Customer Trade Marketing: different BTL activities, POS profiling, SDE etc. Market Communication: print, electronic media, ooh, sponsorship etc. Trade Marketing defined as the discipline of marketing that relates to increasing the demand at wholesaler, retailer or distributor level and ensures the Brand Bondage so that they push the product and influence buying decision of buyers in a competitive scenario. Distribution, other: Sales Distributor/ Franchisee/ Dealer/Retailer