Moms, Social Media, Design for Moms

1. Your Mom's Here. She Said She's Got a Blog. She Wants to Talk to You About Your Site.

2. Who The Heck Am I? 2008 Walmart ElevenMoms Killing off GeekMommy Beta test invite overload Overlapping Internet Communities

4. 87.4% of US adults ages 25 to 34 went online at least once a month.

5. 93% of Moms went online. That's 32 million online moms in the US. What's more, 12% of them (3,900,000) are women with children under 18 who write blogs.Source: October 2009 eMarketer study

6. Really Nifty Graphic Slide This number here? Represents the number of Moms online by 2014 in Millions

8. Conference References A few examples of the Mom Conference circuit BlogHer Type-A Parent Blissdom Evo SheCon BloggyBootcamp(s) Bloggy Conference

10. comments build community

11. Forums (examples)

12. CafeMom.com

13. iVillage.com

14. MomItForwardImage via iVillage.com forums

15. Twitter Twitter Hashtag Parties ResourcefulMommy Origin of the Twitter Party “In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event with panelists and a conversational theme catering to the needs of clients ranging from e-commerce start-ups to nationally recognized trusted brands.” via resourcefulmommy.com/about hashtag.org #GNO

17. KISS is wrong, KISU is better – Keep It Simple & Useful

18. The word “Mom” doesn’t mean “stupid” – if anything? It means more skills.