Crowdsourcing social media onderwijs
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Crowdsourcing social media onderwijs
- 1. Studiedag Commerciele economie Windesheim University of applied sciences School of Business & economics
- 5. Zoekterm “ Social Media ” Google Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results.
- 6. Zoekterm “ Vakantiehuis, vliegreis ” Google Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results. Vakantiehuis Vliegreis
- 8. Marketing + Education
- 10. Wat kan crowd sourcing / social media voor SBE betekenen? Presentatie crowdsourcing 20 minuten In groepen opdracht op het internet zoeken mbv laptop / internet 15 min Presenteren per groep 20 minuten Samenvatting conclusie 10 min
- 13. Brand Community Consumer Relation Relation Relation Before Current
- 15. Crowd sourcing
- 16. Goldcorp Canadian mining company
- 21. 4.000 leden Studenten en Young Professionals (HBO en WO t/m 30 jaar) €250.000 prijzengeld Rabobank, Nuon, TNT, Mars, Het Rijk, TNO, Nationale-Nederlanden en Prorail
- 23. Vangstenregistratie.nl Ca 420.000 sportvissers aangesloten bij een hengelsportvereniniging
- 28. Risico reductie bij koopbeslissingsproces
- 32. Tom tom map share User Firm No proft Proft No proft Proft
- 33. Couch surfing 830.000 surfers
- 37. Lego zelf ontwerpen User Firm No proft Proft No proft Proft
- 38. Before: 100 designers avg age 29 After: 1.000.000 designers avg age 9
- 39. AFOL: Adult Fan of Lego
- 42. Wikipedia Started in 2001 684 million visitors in 2008. 75,000 active contributors 10,000,000 articles 250 languages. Relatively few people actively contribute User Firm No proft Proft No proft Proft
- 43. Design crowd sourcing 17.000 designers
- 45. Istockphoto
- 47. Flickr: photosharing (summer 2006 5 million users / 150 million pictures) Reatively few people actively contribute http://arxiv.org/ftp/arxiv/papers/0802/0802.2317.pdf
- 49. Charlie bit my finger - again http://www.youtube.com/watch?v=_OBlgSz8sSM&feature=related
- 52. Word of mouth marketing
- 56. Social media marketing goals
- 57. Doelstellingen Online middelen mix http://www.upstream.nl/weblog.php?id=C0_17_1
- 65. Who has the most popular page on Facebook?. Who’s second? http://adage.com/digital/article?article_id=135238 1 Barack Obama 5,881,499 2 Coca-Cola 3,287,101 3 Nutells 3,052,502 4 Pizza 3,005,922 5 Cristiano Ronaldo 2,730,570 6 kinder surprise 2,581,651 7 Facebook 2,492,881 8 Windows Live Messenger 2,469,402 9 Sid 2,409,639 10 Boo 2,343,221
- 66. The Coke page, which totals 3.3 million "fans ," wasn't even created by Coca-Cola, but by a pair of Los Angelenos who just love Coke.
- 68. Valkuilen
- 69. Is it a spoof or a clever viral? Of course Puma claims it's a fake, but I bet it's done by them. No matter which is the case. This ad still makes rounds on the internet.
- 71. Write your own ad approach: Chrysler Tahoe http://www.autoblog.nl/archive/2006/04/04/chevrolet_tahoe_commercials_go http://www.youtube.com/watch?v=4oNedC3j0e4&NR=1
- 73. Big viral success. The video was live for 180 days, received around 9 million views with several accounts. Cell Phone Popcorn Video gets banned Seeding not according the ethics, Cardo Systems did not clearly identify theirselves as the advertiser of the videoclip. Pop corn with cell phones http://www.viralblog.com/viral-commercials/cardo-systems-forced-to-remove-popcorn-viral/
- 77. VODW
- 79. Wat kan crowd sourcing / social media voor SBE betekenen? Presentatie crowdsourcing 20 minuten In groepen opdracht op het internet zoeken mbv laptop / internet 15 min Presenteren 20 minuten Samenvatting conclusie 10 min
- 83. Ir. Sander Janssens [email_address] Windesheim University of applied sciences School of Business and Economics
Editor's Notes
- maakt BattleofConcepts? “ Battle of Concepts is bedacht en opgericht door Joost Dekkers, een 29-jarige bedrijfseconoom uit Utrecht. Een groep informal investors heeft gezorgd voor de financiële middelen en heeft een adviserende rol. Naast vaste kracht Robert Jan Droogleever Fortuyn (25) telt Battle of Concepts zeven regiomanagers. Dit zijn laatstejaars studenten die in hun regio Battle of Concepts promoten. Het beheer en ontwikkeling van de site is uitbesteed aan Digital Architects .”
- Emporis , a provider of building data, has run the Emporis Community (a website where members can submit building information) since May 2000. Today, more than 1,000 members contribute building data throughout the world.
- Web 2.0 works with the principle of weak cooperation, where a huge amount of individual contributions build solid and structured sources of data. * 39% inactief : geen publieke foto's geen gebruik van de functionaliteiten van Flickr * 23% geen enkele publieke foto opgeladen, wel communicatie-faciliteiten van Flickr. * 19% heeft wel foto's opgeladen, maar participeert verder niet in de Flickr community. * 19% heeft foto's opgeladen en participeert actief in de Flickr community.
- Metrics zijn belangrijk, maar het begint met positieve interacties
- Mentos and diet coke They estimate the advertising value of this craze has already topped $10 million dollars . Much of this has been driven by eepybird.com. Eepybird’s video, which features 200 liters of Diet Coke and 500 Mentos , has been downloaded over 6 million times. To keep the craze alive, Mentos just announced a contest for the best geyser judged on creativity/uniqueness (50%), execution (25%), and production quality (25%). The winner walks away with 1,000 iTunes and a year’s supply of Mentos. Coke, on the other hand, discounts the free publicity , "we would hope people want to drink [Diet Coke] more than try experiments with it."
- Ray ban never hide campaign A more recent viral video coined "Catch" features a guy catching a pair of Ray-Ban glasses on his face. Despite some pretty hard to believe scenarios. Since it’s launch in May 2007 has had over 3.2 million views plus inspiring a tonne of user-generated content. It was put together by an agency called Cutwater and the creative director goes by the name of Fabio Costa. But...does it makes you want to buy Ray-Bans? Or does it even make you more aware of the brand?
- Featuring world famous soccer star Ronaldinho hitting the crossbar no less than four times, without the ball touching the floor. The creative material is from Framfab, in Denmark. The product on display is the Nike R10 football boot. A massive discussion on whether the clip was actually real or computer edited drove millions of interested viewers to the campaign. Framfab won two Gold Lions on the Cannes Lions Festival for the campaign.
- Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. George Wright marketing director was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory. George recognized this gem and turned it into the widely acclaimed “Will It Blend” series of videos. He simply unveiled the face that the company had all along. The videos were distributed online and Blentec employees reached out to their personal networks to let them know. Word spread and “ Will It Blend ” became a viral phenomenon, garnering of 100 million views in total. Blendtec’s marketing now serves as a profit center for the company, the videos have made over $50,000 in ad revenue from Revver.
- Chrysler SUV Tahoe campaign back fired An online contest to promote Chevy trucks and the TV show "The Apprentice" has instead been used by environmentalists to condemn General Motors for building vehicles they believe contribute to global warming. In just two weeks, more than 21,000 ads have been created. Visitors have emailed them to others 41,000 times. There have been 250,000 unique visitors to the site and over 2.4 million page views. Most significantly, the average visit lasts more than nine minutes, which means that people either have dial-up, are learning about the truck or are playing with the technology.
- The video was live for 180 days and received in that time around 9 million views with several accounts. With these numbers, the video can be seen a big viral success. Seeding not according the ethics The big mistake Cardo Systems made with this video, is that it wasn´t seeded according to the WOMMA seeding ethics (.pdf). Cardo Systems did not clearly identify theirselves as the advertiser of the videoclip. Cell Phone Popcorn Video gets banned And that’s why the US advertising watchdog NAD of the Council of Better Business Bureaus issued the video had to be taken offline. The NAD released a statement (.pdf) in which they explained their decision. Since last week the original videos are no longer publicly accessible on YouTube.