Overview of the VOD market in Russia, based on gemiusAudience results.

1. VOD market in Russia
gemiusAudience data
January 2012 - May 2012*
*The report is based on results of gemiusAudience Fusion study
for Russia and presents selected websites offering video content,
which were included in the study.

2. Websites included in the monthly results of the study
2

3. The most popular VOD websites in Russia
(Real Users’ number)
350
x 100000
300
250
200
January 2012
150
May 2012
100
50
0
Source: Gemius, gemiusAudience, January - May 2012
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4. Websites’ audience
(by gender, %)
In general,
websites with
video content are
more popular
among male
Russian internet
users
Source: Gemius, gemiusAudience, May 2012

5. Time spent on the websites
(by gender, reach in % to the website audience)
In most cases men
spent more time on
websites offering
video content.
However, there are
some exceptions,
such as 1tv.ru
where women make
up over ¾th of the
website audience.
Source: Gemius, gemiusAudience, May 2012

6. Women dominate also here… Comparison of three selected websites
tnt-online.ru
Visitors: 1 196 616 of Real Users, viewing 5,64 pages per month
Average time spent per visitor: 11m:57sec,
Reach: 2,11%.
Women make up 55,62% of the website audience and generate 36,4% of total
page views per month. Over 40% of women are in 18-24 age group.
tvigle.ru
Visitors: 2 710 691 of Real Users, viewing 8,79 pages per month
Average time spent per visitor: 09m:20sec
Reach: 4,78%.
Women make up 52,35% of the website audience and generate 73,93% of total page views per
month. Over 30% of women are in 25-34 age group.
video.yandex.ru
Visitors: 14 344 817 of Real Users, viewing 9,9 pages per month
Average time spent per visitor: 25m:32sec
Reach: 25,30 %
Women make up 51,63% of the website audience and generate 53,27% of total page views
per month. Over 34% of women are in 18-24 age group.
Source: Gemius, gemiusAudience, January - May 2012

7. Websites’ audience – age of the users
(share in % to the whole Runet audience)
Source: Gemius, gemiusAudience, May 2012

8. gemiusAudience
 conducted by Gemius in 30 countries across Central and Eastern Europe (including
Russia, Ukraine and Belarus), in Denmark, Israel and MENA region
 combination of site-centric and user-centric data - scripts on the participating
websites plus an online internet users panel
 detailed socio-demographic profile of Russian internet users based on 12 indicators
referring to their social status, consumer habits, etc.
 In Russia the data includes all websites visited by internet users, which gives the
online audience characteristic of such websites as Google, Youtube, MSN or
Facebook
 total size of the panel study is over 76 000 Russian internet users (June 2012),
additionally 8 500 permanent members of the online (software) panel

9. Gemius Research Methodology
The methodology of gemiusAudience research in Russia is based on Fusion Technology panel,
which means that it combines the following elements:
 on-site questionnaires – to collect socio-demographic data
 netPanel software - user-centric platform - installed on users' computers -
permanent members online panel that monitors the use of the Web and
applications
 gemiusTraffic site-centric platform - collects statistical information about the
attendance of the participating websites and confirms the representativeness of
behavioural data panel
 an independent study - necessary to confirm the demographic representativeness
of the online sample – provides the total number of internet users.

10. Gemius as the currency in online measurement
JIC Standard: Belarus, Bulgaria,
Czech Republic, Denmark,
Hungary, Israel, Moldova,
Poland, Slovakia, Slovenia,
Turkey
De facto currency: Bosnia,
Croatia, Estonia, Latvia,
Lithuania, Serbia, Ukraine
Start-up: Russia, MENA (Egypt,
Jordan, Kuwait, Lebanon,
Morocco, Oman, Saudi Arabia,
United Arab Emirates,
Syria, Qatar)
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11. THANK YOU
Join us @: Contact:
Facebook.com/GemiusGroup Anton Melekhov
Twitter.com/Gemius Sales and Development Director
Slideshare.net/Gemius_com Gemius RU
YouTube.com/WwwGemiusCom +7(926)166-7702
anton.melekhov@gemius.com