The document discusses the importance of the technology sector in New Zealand. It notes that the global software market is over $450 billion and growing rapidly, but that New Zealand only has less than 1% of the global market. It outlines statistics on the size and growth of the New Zealand technology sector, including that it employs 40,000 people and accounts for 10% of annual export earnings. The chief executive of the NZICT Group advocates for the technology sector to lead New Zealand's economic growth and be the largest contributor to GDP by 2017.

1. The Importance of the NZ
Technology Sector
Candace Kinser
Chief Executive Officer
NZICT Group
Gen-i FWD_Live Programme
Napier
25 February 2013

2. Some Tech Stats…
• By the end of 2013, the global software market will be over
US$450B (up 50.5% in just 5 yrs, from 2008)
• USA currently has 43% of the global software market value1
• Australia has nearly 7%
• NZ has less than 1% of the global software market
• General business productivity software = highest growth
(BI, analytics & Performance Mgmt – filter lots of data, fast) 2
Forrsights: The Software Market In Transformation, 2011 And Beyond
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2Gartner report: "Market Share: All Software Markets, Worldwide, March 2012

3. The Connected World
• In 2012, over 2 billion people (33% of the
world’s population) connected to the Internet
• Highest growth areas for mobile uptake and
purchasing via a mobile device: Africa,
Middle East and Latin America
• ICT underpins the world economy, social
development and cultural change like no
other industry
• Asia will have a larger middle class in the
next 5 years than the rest of the world
combined.

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6. Technology in New Zealand
• ICT attracts $2b of Government
procurement, which is 7% of all procurement
expenditure ($30b annually)
• The ICT sector is worth more than $20b a
year, employs 40,000 people and accounts
for 10% ($5b) in annual export earnings, not far
behind dairy’s $8b.
• 34 ICT companies with revenue over $50m in
2012, and 18 with over $100m.
• The tech sector has the scalability to lead
economic growth for NZ and be #1 for GDP
contribution by 2017.
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10. People reach their goals because of
what they do, not who they are.
Companies are no different.
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11. NZICT Strategic Pillars
2013 and Beyond...
Our Vision:
A prosperous New Zealand led by
a vibrant technology industry.
Our Purpose:
We help New Zealand technology
businesses to succeed by encouraging
talent, increasing knowledge, creating
connections and influencing policy.
Core strategic values:
• Growing skills and talent for a strong
future
• Supporting business growth & export
capabilities
• Creating a vibrant future with
government
• Make NZICT a sustainable & thriving
member driven organisation. 11

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13. • http://www.youtube.com/watch?v=_9C3WI9YpYY
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