1. EVALUATION
Genuine Productions

2. IN WHAT WAYS DOES YOUR MEDIA
PRODUCTS USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?

3. • We watched various different documentaries as part of our research in
which we as a group could relate to when it came to key decision
making with our final product.
• We focused on Panorama (BBC one), Dispatches (Channel 4) and
various others on YouTube.
• Conventions both Panorama and Dispatches used are:
- The use of a voiceover. This convention was powerful to use as voice
overs interacts with the audience, explaining what is going on. Our
genre being a documentary a lot of what is happening would need to
be explained.

4. - An interview with an ‘expert’ - it is used to
authenticate the views which have been
expressed. We followed this as it is important to
have an experts view so the audience believe
what is being said as an expert is someone who is
trusted.
- Use of real life footage/undercover footage - is a
key convention as real life footage would help the
audience believe what they are seeing.
- Natural lighting is another convention they used as
it portrays the realism of their documentary. We
partly followed this, - when filming interviews
outside the pub.
• However, during filming we had to change the
lighting on the camera. When we were filming the
undercover footage, the lighting had to be
adjusted to make it look more realistic. The lighting
inside the location at the time was to light for it to
be shot as an undercover scene.

5. Ancillary
• For our ancillary task, we were given the choice to pick 2 out of 3
choices: a radio advert, a double page spread magazine or a
newspaper article.
• We decided to do a radio advert alongside a magazine double page
spread.
• We chose to do these 2 as we felt it would work well with the type of
documentary we were making.
• As our documentary is on binge drinking we thought the awareness of
binge drinking would be put across strongly to our target audience
(youth) via a radio advert and a magazine.

6. Magazine
• One magazine we looked at closely was ‘the radio times’.
• ‘Radio times’ uses bright vibrant colours which make the articles look fun
and as if they should be taken light heartedly.
• We decided to do the opposite using simple colours such as black and
white as the subject of underage binge drinking is serious and a major
issue in the UK.
• The image on a double page spread magazine tends to have the
picture on the left however we went against this by having the picture
on the right it would capture our audiences eye when turning the page.
• We used drop cap to start of our article which is used in majority of
articles.

7. Radio
• After several hours of research we found that the conventions of a radio
advert are as follows:
- Music being played occasionally
- The time
- That channel the documentary will be on being mentioned at the end
- It is roughly 40 seconds long
- Voiceover’s are used
- It contains the same voice (Sonam Kerai) as the on screen presenter
used in the documentary