2. problem | insights
Globally, there are underserved
territories where consumers
don’t have an easy, legal way to
experience the biggest names in
music on their mobile devices.

3. opportunity | global music landscape
global music services are spreading everywhere except...

4. consumption | where’s Lady Gaga?
YouTube and piracy provide the majority of access to global content...

6. a fully reimagined digital music
service
your guide through an immersive,
visual, music discovery journey
mobile first - designed and
developed for Android & iOS
devices
disrupting digital music around
the world
product | the next movement
chessbox is...

7. target demographic | our customers are...
Influencers: Millennials – Gen Y, ages 19-29
significant Gen Y population – more than ½ of the population is under 25
active in the hottest, newest stuff, first to know and in-the-know
Mainstream: Urban Gen X, ages 30-44
thrive in the role of connectors and content to let others be influencers
the social echo of their friends, family & co-workers wields considerable influence
Common Threads
covet status, premium goods and experiences
highly connected with strong social media interactions, especially via mobile devices

8. world tour | who’s invited
India
Indonesia
Thailand
Philippines
Brazil
Chessbox
world Tour 2013
nascent digital music markets
highly connected cultures
accelerated mobile device growth
social media engagement is
exploding
chessbox tour launches in India Q1
2013
market characteristics:

9. Indian market potential

10. inside the numbers | Indian consumers are...
Connected
934M mobile subscribers
79% of the population owns a mobile device
Smartphones are growing +100% YOY - 367M by 2016
Highly Social
#2 Facebook country in the world (60M+) and growing!
78% of mobile devices are used for Facebook
79% of mobile devices are used for music consumption

11. competition | who’s in India...?
Dhingana Saavn Raaga
local Indian music focus
free/ad-supported services
designed for the web and repurposed for mobile
decidedly non-premium look & feel
VS.

12. our advantages | how we win
Premium Service
subscription-based model attractive to rights holders and partners
monetization path & revenue generation from Day 1
unparalleled premium design + user-experience
Relationships Matter
connected to every level of the music industry
the leading local music services can’t touch our catalogue...
...our music partners represent 70% of global music!

13. music partners | who’s with us
70% of global music

14. model | redefining the region
revenues
subscription: paid monthly service for premium users
advertising: rich media and audio ads that can leverage real-time data
sponsorships: enhanced branding opportunities for key partners
analytics: package behavioral consumption data for brands

15. telecoms
revenue from
data usage
revenues
subscriptions, advertising,
gamification, analytics
consumers
you + your friends
+ millions of new
friends
advertisers
benefit from mobile
usage, traffic
artists
U2, Rihanna, Taylor
Swift, Black Eyed
Peas
owners
revenue from
underserved
territories
ecosystem | one platform to fuel them all

16. upcoming milestones | what’s next
1/13 - complete product development phase I
2/13 - finalize license agreements with UMG & Sony
3/13 - Influencer beta launch

17. $0
$20
$40
$60
$80
$100
$120
2013 2014 2015 2016 2017
revenue
cogs
expenses
net income
key metrics | projections
financial snapshot (in millions)
revenue generation:
month 4
cash-flow positive:
month 13
profitability:
month 18
major milestones:

18. we are currently seeking seed funding in the amount of $750,000
0
500,000
1,000,000
1,500,000
2,000,000
month 6 month 9 month 13 month 18
paid subs
revenue
the ask | how we get there
550K paid users
1.4% market share
$279K/mo break-even
year 1 projections:

19. believe | founding team
20+ years executive leadership
SVP, Sales & Marketing, EMI Music
can get the licenses
15+ years product, media, technology
IPO’s/exits: Pandora, Noise, Ofoto, EarthLink
can productize and monetize
George Macias Jim Saraco

20. they believe | advisors
Managing Director, Mirador Capital and Hausman Ventures
Venture Partner, Greenspring Associates
President’s Advisory Board, NASDAQ
Ken Hausman
Founder & CEO, Commit Media and eye2ear Music
Senior executive, Jive Records and Sony Music
Two-time Grammy nominee
EVP, Business and Legal Affairs, Current TV
President, Def Jam Records
Senior Executive, Sony Music and MCA/Universal
Paul Katz
David Harleston

21. gmacias@chessboxmedia.com
+1 323.252.2630
George Macias - Founder, CEO
tell me more | contact
angel.co/chessbox-media
@chessboxmedia
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